Setting the Stage to Define and Improve Your Culture w/ Troy Scheer and April Simmons

Can you define your organization's culture?
Is the culture creating positive outcomes for your business?
Culture is often a difficult aspect to manage because there are so many elements that comprise it, both tangible and intangible. While it starts at the top of the organization to align culture with core values, ever single member of your organization contributes towards culture and participates within it.
To discuss this in greater detail, the KPI Cafe brings two new guests to share their perspectives built from years as leaders inside the automotive industry: April Simmons, Corporate Internet and Marketing Director at Horne Automotive, and Troy Scheer, an agile Chief Marketing Officer and dealership consultant.
From building culture to identifying red flags to ensuring more inclusivity, April and Troy offer up myriad perspectives and insights that can help you simply just assess if your culture's effectiveness or even help you ask the right questions to start building a true culture that serves your people.
In addition to insights from these two, we're continuing with our new segment "What's Going on in Auto?" with Reunion Marketing's CEO Dave Spannhake diving into the many big changes in automotive at large.
Here's what you can expect to learn:
What's Going on in Auto?: At Large w/ Dave Spannhake

• 2020-2021
• 16-17 Mil Projections 2023
• Similar Lessons to Great Recession
• Position to Anticipate
• Abandonment of FLOC
• Building Ecosystems to Combat Reduced Targeting
• Fixed Operations Marketing

Catching up with April Simmons
What Troy Scheer Has Been Up to in 2022
From Where Do You Derive a Business' Culture?

• Top-Down

Seeing People Impact Culture

• Sprinkles, Not the Core
• Not Training Managers to be Managers
• One Perk Doesn't Fit All
• One-on-One Time
• Cut the Cancer

What Can Be Done to Improve Culture?

• Treat Employees as We Want Customers Treated
• "Parenting" / Human Principles
• "I Work for My Team"
• Coaching Perspective
• Cause-Effect of Retention
• COVID Story

Identifying Culture Red-Flags / Re-Fresh

• Catch While Small
• Never Step Too Far Away
• Numbers Never Lie
• Walk Through

How to Make Sure Culture is Inclusive

• Mini-Mentorship
• Understanding Role in Organization
• Clarity