Is your brand what you think it is?

03/06/20 • 8 min

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When people hear your business' name in the community, what is their first thought? Is it positive or negative? Oftentimes, our brand isn't what we think it is (or want it to be). The brand of your business determines its success in so many ways. If the actual brand and our desired brand don't match, you cold be heading your business down a very dark path.

Previous Episode

Where are you being seen?

There are many ways to get a customer to choose your business, but perhaps the simplest is to just have your message in front of them at the exact moment they are thinking about your industry and their needs. In this edition of Small Business in Small Minds, I take a look at how important it is that you consider where your ad is being seen and what the likelihood is that your potential is customer is thinking about your business when they see your ad.

Next Episode

What should I do if the economy falters?

With all the uncertainty surrounding our their surrounding COVID-19, a lot of business owners are wondering what's going to happen next. Many are questioning if this is going to kick-start a recession. Fear abounds! When people are afraid they often make decisions that will have lasting unintended consequences. One common reaction is to cut back on marketing. Dozens of studies over the last hundred years have indicated that this could be the worst thing you can do and can easily lead to much worse cuts down the road. In this episode, we explore the reasons why marketing yourself properly during rough times can help guarantee your survival and significantly increase your market share when the economy comes back (and it always does).