Why work-life balance is a waste of time and other words of wisdom from graphic designer and brand strategist Gage Mitchell

Gage Mitchell, graphic designer and brand strategist, discusses why a good brand is like a movie, why work-life balance is a waste of time, and how "I can't" is really "I'm scared" in disguise, among many other things.
Gage’s bio: Design has the power to bring about massive change. That power comes with a responsibility. Whether designing an object, a business, a community, or anything in between, Gage believes that both the process and the solution must aim to bring about a better world – for all. His work, thought leadership, and commitment to this ethos have garnered countless awards, features, interviews, and speaking engagements. Gage's passion lies at the intersection of design, business, sustainability, and food.

A few current projects:

• Modern Species: helping better-for-the-world brands launch, evolve, and grow through strategic branding, packaging, and web design.
• Evolve CPG: a podcast and community for purpose-driven leaders of CPG brands who not only believe in a better, but actively pursue it.
• Path to Impact: guiding design, business, and community leaders through an inclusive process of designing for measurable, sustainable impact.
• Kindship Group: a collaborative full-service marking agency elevating purpose-driven brands and helping them grow for good.

Notable quotes from the episode:
"I've been a big advocate for life design. Design your life to be more fulfilling."
"My theory is that the most time-saving thing you can do is to marry your passions with your work, so that every hour you spend working benefits your life, and every hour you spend making your life rich and fulfilling benefits your work."
"When you have to say no to a project that's not ideal, you create space for a more ideal project to show up."