17: Build a Big, Impactful Brand; Fast, Andrea D'Agostini

12/21/15 • 34 min

Andrea D'Agostini is an artist in the true sense of the word. He approaches marketing from the viewpoint of being the space, rather than competing in it.

Andrea is the founder of Ady Productions (2010) a company created to unite technology and communication philosophy with the purpose to create connected experiences and vision. Since 2010 he's been working for brands such as Sweet Years and Sephora for which he's created the Sephora BeauTv and other great formats.

By age 17, Andrea was the european lead role for the Olivetti AirJet campaign. At 19 he enrolled in university. In the same year he co-starred in the television series Casa Famiglia 2, then Amiche then Carabinieri 3 and many other programs and ads. Host and author for various programs for RAI Innovation and Product hosting and writing more than 300 shows exploring cross media and participative TV.

With Rising Crowd (the music label Co-Founded with James Makan in 2012) he is now working with some of the best producers and professioanls in the industry.

At 27 he was one of the youngest independent producers and in '08 he explored the concept of network, mixing online and offline as part of the same media. Then he launched the social media strategy for Sephora, Pandora, Lacoste, Sperry and consulting several other brands on vision, innovation and creativity.

Andrea's Favorite Books:
Illusions: The Adventures of a Reluctant Messiah

Confessions of an Advertising Man

Links From Today's Show:
http://www.adyproduction.com
https://www.facebook.com/ady.dag
https://www.linkedin.com/in/andreadagostini
https://twitter.com/MrDagostini

Andrea D'Agostini is an artist in the true sense of the word. He approaches marketing from the viewpoint of being the space, rather than competing in it.

With Rising Crowd (the music label Co-Founded with James Makan in 2012) he is now working with some of the best producers and professioanls in the industry.

Andrea's Favorite Books:
Illusions: The Adventures of a Reluctant Messiah

Confessions of an Advertising Man

Links From Today's Show:
http://www.adyproduction.com
https://www.facebook.com/ady.dag
https://www.linkedin.com/in/andreadagostini
https://twitter.com/MrDagostini

Previous Episode

16: How Scott Voelker Made $300K On Amazon in 12 Months

Scott Voelker is a serial entrepreneur. It all started worked for his father's construction company, which the two built to over a million dollars annually. From there, Scott made the leap into photography, because freedom and security meant so much to his family. Business was great, but it turned out to be another job. From there, he went into the online space where he built courses along with some selling on Ebay; he was beginning his journey into freedom.

Scott learned about selling on Amazon, and saw it as the next best option to digital products; in the FBA model, Amazon handled most of the heavy lifting. His vision of freedom was booming much more real.

His first year in business on Amazon is more than the average American would see in ten. From there, he started the Amazing Seller podcast, in an effort to reach out to higher level seller. However, it turned out to be so much more of a teaching experience, allowing Scott to touch so many lives. Check out his story...

Scott's Favorite Quote:
"Take Action!"

Scott's Favorite Book:
Crush It!: Why NOW Is the Time to Cash In on Your Passion

Links From Today's Show:
theamazingseller.com
theamazingseller.com/workshop
Amazon Selling Blueprint - How to Find and Launch Your First Private-Label Product on Amazon in 90 Days or Less

Next Episode

18: Content Marketing: Take Your Brand to the Next Level with Joe Pulizzi

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others.

Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.

Joe Pulizzi's Favorite Book:
Stranger in a Strange Land (Remembering Tomorrow)
The 10X Rule: The Only Difference Between Success and Failure
Think and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century

Joe's Favorite Quote:
"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous

Links From Today's Show:
www.joepulizzi.com
http://contentmarketinginstitute.com
Content Inc - Free Chapter
Epic Content Marketing - Free Chapter