Make Your Investor Relations Stand Out in a Noisy Market
02/10/25 • 1 min
...."If a tree falls in a forest and nobody puts it on LinkedIn, did it really happen?"
Josh Wilson 00:00:00 What do you think in the world of investor relations? What is the most critical piece for a public company? Once they're once they're public? What do you think is so important, especially maybe pushing through the LinkedIn audience?
Seth Farbman 00:00:13 You know, I think they have to be authentic. I think as a public company, investors like to know that that CEO is out there hustling, working for their money, not just sitting behind the desk. And so take them on the journey with you. you know, you had mentioned that we met at the Geneva conference. There were so many times where somebody will a CEO will attend the conference, they'll sponsor a conference, they'll have an exhibit, they'll go and they'll come back. And. And I always joke about the analogy like, if a tree falls in a forest and nobody puts it on LinkedIn, did it really happen? So, like, why aren't these guys taking advantage of that, like promote the fact that you're going to be attending, that you're going to be speaking, invite people to connect with you, you know, do a post about how it went or showing you up there as an authority because you want to you want to use all that storytelling power to present yourself as a thought leader and really whatever category you're in.
Seth Farbman 00:01:09 So I think that from a PR standpoint, many people go public, put out a press release, they sit back and think that, hey, you know, it's going to take care of itself. But we live in a very, you know, noisy world where in order to cut through that, there's no one switch. You know, you've got to do road shows, you've got to do, social media, you've got to do conference circuits, you've got to do, you know, a little bit of everything to really to really get get your name out there.
Disclaimer: Joshua Wilson is a registered investment banking representative and a licensed real estate broker. The content of this podcast is for informational purposes only and should not be considered legal, financial, or compliance advice. This podcast is not a substitute for professional advice. All views and opinions expressed by the host and guests are their own and do not necessarily reflect the policies or positions of any regulatory agency, organization, or employer. Listeners are encouraged to consult their own compliance teams, legal counsel, or financial advisors to ensure adherence to applicable regulations, including SEC, FINRA, and other industry-specific requirements. This podcast does not constitute a solicitation or recommendation for any financial products or services.
Let's Connect On LinkedIn:
https://www.linkedin.com/in/joshuabrucewilson/
To Contact Us, Please Visit:
...."If a tree falls in a forest and nobody puts it on LinkedIn, did it really happen?"
Josh Wilson 00:00:00 What do you think in the world of investor relations? What is the most critical piece for a public company? Once they're once they're public? What do you think is so important, especially maybe pushing through the LinkedIn audience?
Seth Farbman 00:00:13 You know, I think they have to be authentic. I think as a public company, investors like to know that that CEO is out there hustling, working for their money, not just sitting behind the desk. And so take them on the journey with you. you know, you had mentioned that we met at the Geneva conference. There were so many times where somebody will a CEO will attend the conference, they'll sponsor a conference, they'll have an exhibit, they'll go and they'll come back. And. And I always joke about the analogy like, if a tree falls in a forest and nobody puts it on LinkedIn, did it really happen? So, like, why aren't these guys taking advantage of that, like promote the fact that you're going to be attending, that you're going to be speaking, invite people to connect with you, you know, do a post about how it went or showing you up there as an authority because you want to you want to use all that storytelling power to present yourself as a thought leader and really whatever category you're in.
Seth Farbman 00:01:09 So I think that from a PR standpoint, many people go public, put out a press release, they sit back and think that, hey, you know, it's going to take care of itself. But we live in a very, you know, noisy world where in order to cut through that, there's no one switch. You know, you've got to do road shows, you've got to do, social media, you've got to do conference circuits, you've got to do, you know, a little bit of everything to really to really get get your name out there.
Disclaimer: Joshua Wilson is a registered investment banking representative and a licensed real estate broker. The content of this podcast is for informational purposes only and should not be considered legal, financial, or compliance advice. This podcast is not a substitute for professional advice. All views and opinions expressed by the host and guests are their own and do not necessarily reflect the policies or positions of any regulatory agency, organization, or employer. Listeners are encouraged to consult their own compliance teams, legal counsel, or financial advisors to ensure adherence to applicable regulations, including SEC, FINRA, and other industry-specific requirements. This podcast does not constitute a solicitation or recommendation for any financial products or services.
Let's Connect On LinkedIn:
https://www.linkedin.com/in/joshuabrucewilson/
To Contact Us, Please Visit:
Previous Episode
What is a national securities exchange?
What is a national securities exchange
A national securities exchange or market are the primary places where securities are traded in the United States The 2 most commonly referred to are the NASDAQ and the New York Stock Exchange And then they have various tiers within them It's important to distinguish a national securities exchange from a market which is does not have that designation such as the over-the-counter market There are certain advantages to being on a national securities exchange that are tied to exemptions within the securities laws of the US So it's always advantageous for a company if possible when it goes public to trade on a national securities exchange as opposed to a market
Disclaimer: Joshua Wilson is a registered investment banking representative and a licensed real estate broker. The content of this podcast is for informational purposes only and should not be considered legal, financial, or compliance advice. This podcast is not a substitute for professional advice. All views and opinions expressed by the host and guests are their own and do not necessarily reflect the policies or positions of any regulatory agency, organization, or employer. Listeners are encouraged to consult their own compliance teams, legal counsel, or financial advisors to ensure adherence to applicable regulations, including SEC, FINRA, and other industry-specific requirements. This podcast does not constitute a solicitation or recommendation for any financial products or services.
Let's Connect On LinkedIn:
https://www.linkedin.com/in/joshuabrucewilson/
To Contact Us, Please Visit:
Next Episode
Can Entrepreneurs Become Great Investors
And I'll tell you why. This has been fascinating in my journey from an entrepreneur to investor. I've come to realize why so few great entrepreneurs become great investors and and because and in many ways, it's taken me. It took me about five years to sort of, you know, train the the entrepreneur out of me.
One of the main reasons is because I'm an optimist and entrepreneurs are optimists and we see possibilities. And so the mistake I made as an investor is I'd meet somebody, I'd hear their pitch, I'd see their idea, and I'd think, oh, yeah, I can see how this could work with this or this or this tweak or that tweak. I'm sure they can see that too, and I'm sure they'll figure that out. What I see, right.
Disclaimer: Joshua Wilson is a registered investment banking representative and a licensed real estate broker. The content of this podcast is for informational purposes only and should not be considered legal, financial, or compliance advice. This podcast is not a substitute for professional advice. All views and opinions expressed by the host and guests are their own and do not necessarily reflect the policies or positions of any regulatory agency, organization, or employer. Listeners are encouraged to consult their own compliance teams, legal counsel, or financial advisors to ensure adherence to applicable regulations, including SEC, FINRA, and other industry-specific requirements. This podcast does not constitute a solicitation or recommendation for any financial products or services.
Let's Connect On LinkedIn:
https://www.linkedin.com/in/joshuabrucewilson/
To Contact Us, Please Visit:
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