The Ingenium Books Podcast: Author. Publisher. Changemaker. - Expert Tips from Jane Friedman: How to Navigate the Publishing Industry and Create a Buzz

Expert Tips from Jane Friedman: How to Navigate the Publishing Industry and Create a Buzz

07/20/23 • 29 min

The Ingenium Books Podcast: Author. Publisher. Changemaker.

In this episode, Jane Friedman shares valuable advice on publishing and marketing for authors. Discover how to find your book buying audience, plan successful book launches, and the role of literary agents. But what happens when an author engages a non-book buying audience? Find out in this episode...

In this second of a two-part interview, we welcome Jane Friedman, a publishing industry expert with extensive knowledge in author marketing and a renowned editor within the industry. Jane is the chief editor of The Hotsheet, an industry newsletter highly sought-after for maintaining an insightful pulse on the publishing industry's latest trends. Authors throughout the literary community respect her for her ability to help them understand the complexities of — among other things — their book buying audience. With an industry-specific viewpoint that is both discerning and wide-ranging, Jane is an invaluable source of guidance for authors navigating the publishing world.

In this episode:

Learn to navigate book publishing and marketing, enhancing your authorial success.
Discover the pros and cons of each publishing model.
Decode data-centric decision making in book promotion.
Conquer self-doubt and learn to embrace your potential, mastering the art of self-promotion.
Gain insights into a literary agent's role.

The key moments in this episode are:
00:00:00 - Introduction,
00:02:28 - Common Questions from Authors
00:03:38 - Navigating the Publishing Landscape
00:05:57 - Publishers and Data
00:10:07 - Embracing Marketing as an Author
00:17:17 - Identifying Your Book Buying Audience
00:18:59 - Collaborating on Book Launches
00:23:53 - The Role of Literary Agents
00:27:40 - Getting an Agent in Today's Market
00:28:30 - Jane Friedman's Work and Resources
The resources mentioned in this episode are:

Subscribe to The Hotsheet Industry newsletter for updates on the publishing industry.
Listen to the first episode of the podcast for a discussion on AI in the publishing industry, Scribe Media, and Indigo.
Consider your goals and objectives before deciding where and how to publish your book.
Utilize your own data and insights to pitch your book to publishers, such as social media following or access to specific demographics.
Embrace marketing and promotion as an author, recognizing that readers are more interested in hearing from you than the publisher.
Engage with your readers on social media platforms like Twitter, joining conversations and building relationships.
Identify your book buying audience and tailor your marketing efforts towards them.
Consider participating in book launch partnerships to expand your reach and connect with new readers.
Explore marketing strategies and tactics to find what works best for you and your book.
Keep an eye on industry trends, such as the use of data in acquisitions and marketing decision

Support the show

Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.

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In this episode:

Learn to navigate book publishing and marketing, enhancing your authorial success.
Discover the pros and cons of each publishing model.
Decode data-centric decision making in book promotion.
Conquer self-doubt and learn to embrace your potential, mastering the art of self-promotion.
Gain insights into a literary agent's role.

Subscribe to The Hotsheet Industry newsletter for updates on the publishing industry.
Listen to the first episode of the podcast for a discussion on AI in the publishing industry, Scribe Media, and Indigo.
Consider your goals and objectives before deciding where and how to publish your book.
Utilize your own data and insights to pitch your book to publishers, such as social media following or access to specific demographics.
Embrace marketing and promotion as an author, recognizing that readers are more interested in hearing from you than the publisher.
Engage with your readers on social media platforms like Twitter, joining conversations and building relationships.
Identify your book buying audience and tailor your marketing efforts towards them.
Consider participating in book launch partnerships to expand your reach and connect with new readers.
Explore marketing strategies and tactics to find what works best for you and your book.
Keep an eye on industry trends, such as the use of data in acquisitions and marketing decision

Support the show

Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.

Previous Episode

Unveiling the Future: How AI is Reshaping the Publishing Industry with Jane Friedman

Have you heard these myths about the impact of AI on the publishing industry? Myth #1: AI will replace authors, leaving them without a job. Myth #2: AI-generated content will flood the market, making it difficult for publishers to stand out. Myth #3: AI will eliminate the need for human creativity in writing. Join us in this episode as we debunk these myths and get to the truth about the impact of AI on authors and publishers. Our guest, Jane Friedman, an expert in the publishing industry, will share insights on how AI is shaping the future of publishing and how authors and publishers can adapt to thrive in this changing landscape.

Jane Friedman is not just an industry commentator but an astute observer whose analysis helps authors, publishers, and enthusiasts stay ahead of the curve. She writes 'The Hotsheet,' the bi-weekly newsletter that has become the go-to resource for those interested in books and publishing. Jane operates where foresight meets expertise, constantly monitoring changes while sharing her thoughts and advice for her audience.

In this episode, you will:

Discover how to navigate the uncharted waters of the ever-evolving publishing industry.
Evaluate the role of artificial intelligence in reshaping the realm of authors and publishers.
Analyze the gravity of copyright issues and authenticity discords surrounding works generated by AI.

We also talk with Jane about the recent collapse of Scribe Media; resignations in the upper echelons of Canadian book retailing icon Indigo; and whether we're seeing more globalization or more localization in publishing.

The resources mentioned in this episode are:

Subscribe to The Hotsheet: The Hotsheet is a paid newsletter that provides valuable insights and analysis on the publishing industry. Subscribe to stay updated on all things books, publishing, writing, authorship, earnings, and more.
Consider hybrid publishing with caution: If you're thinking about using a hybrid publishing company, be sure to carefully review the terms and conditions of any contracts. Consider paying in stages and have ways to back out or protect your investment if services are not delivered as promised.
Check out Kenneth White's Substack: If you're interested in keeping up with Canadian publishing and the Indigo debacle, Kenneth White's Substack provides a great historical perspective and insightful opinions on the industry.
Stay informed about AI in publishing: AI tools are becoming more prevalent in the publishing process, but there are copyright and authenticity concerns. Stay updated on the latest developments and be aware of potential copyright law transformations in the future.
Reflect on the copyright issues raised by AI: Consider the three distinct questions surrounding AI and copyright: 1) Is the scraping of data copyright infringement? 2) Are the outputs of AI tools infringing? 3) Can you get copyright protection for something created using AI tools

Support the show

Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.

Next Episode

From Page to Screen: Unlocking the Secrets of Adaptation with Laura Elliott

Have you ever heard these myths about writing for the page versus writing for the screen? Myth number one: All you have to do is adapt your novel into a screenplay. Myth number two: Screenwriting is easier because you don't have to worry about descriptions or internal thoughts. And myth number three: Writing for the page requires more creativity than writing for the screen. In this episode, we have the pleasure of hosting Laura Elliott, a seasoned author and screenwriter, who will debunk these myths and share the truth about the key differences between writing for the page and writing for the screen. Tune in to gain valuable insights into both forms of storytelling.

In this episode, you will:

· Discover the intriguing journey of transforming a book into a screenplay.

· Explore the unique nuances between writing for the printed page and scripting for a visual medium.

· Delve into the challenges and opportunities screenwriting presents, including a fresh perspective on telling your story.

· Understand the relationship between the author and the screenwriter, illuminating the creative process.

The key moments in this episode are:
00:00:00 - Introduction
00:02:23 - The Difference Between Books and Movies
00:05:17 - How Laura Elliott Got into Screenwriting
00:07:54 - Length Differences Between Books and Movies
00:12:11 - Learning Screenwriting and the Importance of Table Reads
00:17:20 - Starting a Book and Screenplay
00:19:34 - Heightening Drama in Screenwriting
00:23:45 - Synergy Between Author and Screenwriter
00:26:28 - Finding the Right Producer
00:28:05 - Taking the First Step
The resources mentioned in this episode are:

· Check out the book Story by Robert McKee to learn more about screenwriting.

· Explore the possibility of adapting your book into a screenplay for the big or small screen.

· Read The Indian in the Cupboard by Lynn Reid Banks and watch the movie adaptation to see the differences between the two.

· Consider distilling your story down to its essence for a screen adaptation, focusing on the most dramatic parts.

· Study the three-act structure for feature films and the five-act structure for TV series.

· If you have a true story to tell, consider adapting it into a screenplay to bring it to a broader audience.

Support the show

Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.

The Ingenium Books Podcast: Author. Publisher. Changemaker. - Expert Tips from Jane Friedman: How to Navigate the Publishing Industry and Create a Buzz

Transcript

Transcription

00:00:00 – Boni Wagner-Stafford
Today we’re talking to publishing industry commentator Jane Friedman. She’s also an editor: editor of The Hot Sheet industry newsletter. Anybody who wants to know what’s happening with the publishing industry really wants to get that subscription to The Hot Sheet. But this is also the second part of a two-part conversation. If you want to listen to – and I do recommend that you listen to – the first episode w