The Ingenium Books Podcast: Author. Publisher. Changemaker.

If you're feeling frustrated and overwhelmed by your lack of book sales, despite your efforts to utilize email marketing, then you are not alone. Many authors find themselves stuck in a cycle of sending out newsletters, freebies, and promotional emails, only to see minimal results. Instead of seeing increased book sales and stronger connections with readers, you may be experiencing low open rates, unresponsive subscribers, and a sense of wasted time and energy.
"Email is the most overlooked marketing channel, but it's the highest ROI channel with the highest engagement. It is — or it can be — a huge and active group of people, and it an an audience you own. It's the most reliable and direct access you can have."
— Matt Treacey
In this episode, you will learn how to:

• Boost book sales and connect with readers through effective email marketing strategies.
• Unlock the power of email lists to maximize your author platform and reach a wider audience.
• Create a thriving ecosystem with your email list, fostering stronger relationships with your readers.
• Unleash the benefits of email marketing and watch your book sales soar.
• Personalize and segment your emails to engage readers on a deeper level, resulting in increased book sales and reader loyalty.

The resources mentioned in this episode are:
Sign up for Matt Treacey's email marketing consultation services: Visit Matt's website to learn more about his services and how he helps clients improve their email marketing strategy.
Purchase Matt Treacey's book Natural Orders: Email Marketing Automation Strategy for Small Online Business to discover valuable insights on taking your email strategy to the next level.
Join the Ingenium Books Books podcast community: Subscribe to the Ingenium Books Books podcast on your favorite podcast platform to stay updated on the latest episodes featuring authors, publishers, and changemakers.
Follow Matt Treacey on social media: Connect with Matt on social media platforms such as Twitter, LinkedIn, and Instagram to stay updated on his latest insights and tips on email marketing.
Attend a webinar or workshop on email marketing: Keep an eye out for upcoming webinars or workshops hosted by Matt Treacey or other industry experts to deepen your knowledge and skills

Support the show

Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.

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First up, it's a new season and a new name! Boni and John discuss the reasons for the name change from The Empowered Author Podcast to the Ingenium Books Podcast. Then we dive in to the wonderful ways to find passion and purpose in publishing.
Are you tired of being told to just keep writing more books, without any real progress in your pursuit of getting your book published and to market? Are you confused about which publishing approach is right for you? You're not alone. In this episode, we'll explore alternative paths to success and reveal how branching out beyond traditional book publishing can lead to exciting new avenues for your work. Get ready to discover untapped opportunities and unlock your potential in the world of independent publishing.
In this episode, you will be able to:

• Understand the essence of independent publishing and the significance of being an active author.
• See how nurturing a genuine passion is instrumental in the independent publishing world.
• Investigate the correlation between profitable margins and providing a livable wage in publishing.
• Dive into the challenges posed by AI innovations and the imperative for ceaseless learning.
• Reveal untapped opportunities that lie outside of traditional book publishing, like venturing into TV and film licensing.

The key moments in this episode are:

• 00:00:00 - Introduction
• 00:01:01 - The Future of Publishing is Independent
• 00:05:21 - Running a Successful Independent Publishing Business
• 00:10:25 - Historical Domain of Publishers
• 00:13:55 - Author Engagement in the Marketing Process
• 00:16:17 - The Importance of Diversifying Income
• 00:18:41 - The Impact of Artificial Intelligence on Publishing
• 00:22:13 - Pursuing Film and TV Licensing
• 00:27:12 - The Business of Film and TV Licensing
• 00:28:00 - Conclusion and Call to Action

The resources mentioned in this episode are:

• Visit the Ingenium Books website to learn more about their publishing services and to check out their stories that inspire, enlighten, and challenge.
• Join the Independent Book Publishers Association (IBPA) to connect with other independent publishers and to attend their annual conference.
• Consider becoming an independent author or publisher if you have a passion for creative expression and want to have more control over the publishing process.
• Make sure to pay yourself and your team a living wage, even if margins in the publishing industry are tight.
• Be engaged in the exercise of marketing your book to reach your readers, as readers are often more interested in the author than the publisher.
• Check out the cool little video on the Ingenium Books website that explains their core values.
• If you're interested in film and TV licensing, music tracks, or audiobooks, stay tuned for upcoming episodes that will cover these topics and learn more at https://ingeni

Support the show

Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.

· https://ingeniumbookspodcast.com
· https://www.linkedin.com/company/ingeniumbooks/
· https://ingeniumbooks.com
· https://www.facebook.com/ingeniumbooks
· https://www.youtube.com/@ingeniumbooks
· https://www.twitter.com/ingeniumbooks
· https://instagram.com/ingeniumbooks

Meet Corrina Grace, the changemaker who, we believe, has shattered the mold. From her early career as an engineer in Australia, to founder of a Central American nonprofit organization called Seres, Corrina’s passion for climate justice took her on an unexpected journey — to Guatemala, where she had a realization that changemaking had become elitist, something the wealthy and powerful think they must do for those they believe are not powerful and disenfranchised.

Corrina’s book, The Weaver’s Way, shows us how she challenged her own concept of what it meant to be a leader driving change. Dive into the pages of The Weaver's Way with us, and embark on a transformative adventure that will leave you questioning what it truly means to be a hero.

In this episode you will:

• Discover how changemaking is not an elite privilege, but an opportunity open to all.
• Grasp the emotional battleground changemakers endure, tackling impostor syndrome while mastering the art of self-promotion.
• Learn about Corrina’s poignant journey of transforming thoughts into words, along with the pain and ecstasy of writing her book.
• Understand Corrina’s unique framework for truly transformative change.
• Unveil the factors that determine the power of empowerment in compelling individuals to spring into action.

The key moments in this episode are:
00:00:00 - Introduction
00:01:21 - About Corrina Grace
00:03:02 - The Purpose of "The Weaver's Way"
00:06:08 - The Decision to Write a Book
00:11:41 - Challenges of Self-Promotion
00:16:04 - Reaching a Larger Audience
00:17:00 - Setting Expectations
00:19:44 - Democratizing the Practice of Change Making
00:21:15 - Education for the Next Generation
00:22:44 - Geographic Receptivity to the Message

• Purchase a copy of Corrina Grace's book, The Weaver's Way, https://ingeniumbooks.com/WeaversEverywhere
• Learn more about The Weaver’s Way https://ingeniumbooks.com/the-weavers-way/
• Visit Corrina’s website to explore working with her: www.corrinagrace.com
• Support local organizations and initiatives that align with the principles

Support the show

Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.

· https://ingeniumbookspodcast.com
· https://www.linkedin.com/company/ingeniumbooks/
· https://ingeniumbooks.com
· https://www.facebook.com/ingeniumbooks
· https://www.youtube.com/@ingeniumbooks
· https://www.twitter.com/ingeniumbooks
· https://instagram.com/ingeniumbooks

Do you aspire to be a TEDx speaker? Are you eager to achieve the desired outcome of becoming a captivating presenter on the TEDx stage? Look no further. In this episode, our esteemed guest, Ingenium Books' author Marjorie Aunos, shares her invaluable insights on how to navigate the process of becoming a TEDx speaker. With her expertise, you can unlock the key to becoming a compelling TEDx speaker and realize your dream of captivating audiences worldwide.

Every time I spoke, I felt more empowered, and I felt my message got clearer...my voice is still there. And because I am now a mom with a disability, my voice is actually louder, or it resonates differently to many different people.
— Marjorie Aunos, author of Mom on Wheels and TedX Speaker

In this episode you will find out about:

• Mastering your writing voice for speech: Discover how to hone your unique writing voice and style to captivate listeners and stand out in a crowded market.
• The power of editing and revising: Learn why the editing and revising process is crucial for creating polished, impactful speech that resonates with the audience.
• How pursuing a TedX speaking slot can help you in marketing and promotion of your book, boosting visibility and sales and reaching a wider audience.
• Hear author Marjorie Aunos' personal experiences and stories from her path to getting on the TedX stage and share in her triumphs, challenges, and lessons learned on her journey.

The resources mentioned in this episode are:

• Check out Marjorie Aunos' book, Mom on Wheels, available on Ingenium Books' website: https://ingeniumbooks.com/mom-on-wheels-by-marjorie-aunos/
• Watch Marjorie Aunos' TEDx Talk, titled What We can Learn fromParents with Disabilities, here: https://youtu.be/XeYYVz_PH30?si=wkczcpfwzdge95sw
• Explore the TEDx website to learn more about the TEDx events and find upcoming events near you: https://www.ted.com/about/programs-initiatives/tedx-program
• Consider attending an Inspirational Speaking competition to experience the power of storytelling and public speaking.
• Subscribe to the Ingenium Books Podcast to discover more inspiring stories and insights from authors and changemakers.
• Share the podcast episode or Marjorie Aunos' TEDx Talk with others who may benefit from her message.
• Take the time to reflect on the power of solution-focused thinking and how it can positively impact your own life and parenting journey.

Support the show

Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.

· https://ingeniumbookspodcast.com
· https://www.linkedin.com/company/ingeniumbooks/
· https://ingeniumbooks.com
· https://www.facebook.com/ingeniumbooks
· https://www.youtube.com/@ingeniumbooks
· https://www.twitter.com/ingeniumbooks
· https://instagram.com/ingeniumbooks

In this episode, Jane Friedman shares valuable advice on publishing and marketing for authors. Discover how to find your book buying audience, plan successful book launches, and the role of literary agents. But what happens when an author engages a non-book buying audience? Find out in this episode...

In this second of a two-part interview, we welcome Jane Friedman, a publishing industry expert with extensive knowledge in author marketing and a renowned editor within the industry. Jane is the chief editor of The Hotsheet, an industry newsletter highly sought-after for maintaining an insightful pulse on the publishing industry's latest trends. Authors throughout the literary community respect her for her ability to help them understand the complexities of — among other things — their book buying audience. With an industry-specific viewpoint that is both discerning and wide-ranging, Jane is an invaluable source of guidance for authors navigating the publishing world.

In this episode:

• Learn to navigate book publishing and marketing, enhancing your authorial success.
• Discover the pros and cons of each publishing model.
• Decode data-centric decision making in book promotion.
• Conquer self-doubt and learn to embrace your potential, mastering the art of self-promotion.
• Gain insights into a literary agent's role.

The key moments in this episode are:
00:00:00 - Introduction,
00:02:28 - Common Questions from Authors
00:03:38 - Navigating the Publishing Landscape
00:05:57 - Publishers and Data
00:10:07 - Embracing Marketing as an Author
00:17:17 - Identifying Your Book Buying Audience
00:18:59 - Collaborating on Book Launches
00:23:53 - The Role of Literary Agents
00:27:40 - Getting an Agent in Today's Market
00:28:30 - Jane Friedman's Work and Resources
The resources mentioned in this episode are:

• Subscribe to The Hotsheet Industry newsletter for updates on the publishing industry.
• Listen to the first episode of the podcast for a discussion on AI in the publishing industry, Scribe Media, and Indigo.
• Consider your goals and objectives before deciding where and how to publish your book.
• Utilize your own data and insights to pitch your book to publishers, such as social media following or access to specific demographics.
• Embrace marketing and promotion as an author, recognizing that readers are more interested in hearing from you than the publisher.
• Engage with your readers on social media platforms like Twitter, joining conversations and building relationships.
• Identify your book buying audience and tailor your marketing efforts towards them.
• Consider participating in book launch partnerships to expand your reach and connect with new readers.
• Explore marketing strategies and tactics to find what works best for you and your book.
• Keep an eye on industry trends, such as the use of data in acquisitions and marketing decision

Support the show

Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.

· https://ingeniumbookspodcast.com
· https://www.linkedin.com/company/ingeniumbooks/
· https://ingeniumbooks.com
· https://www.facebook.com/ingeniumbooks
· https://www.youtube.com/@ingeniumbooks
· https://www.twitter.com/ingeniumbooks
· https://instagram.com/ingeniumbooks