
Maria Giudice on Purpose
02/16/20 • 29 min
My guest today is Maria Giudice. Maria founded Hot Studio, a design consultancy that was acquired by Facebook in 2013. After leaving Facebook, she served as VP of Design at Autodesk. In this conversation, Maria reveals how she found her purpose, and shares with us the exciting next stage of her career.
Listen to the full conversation
Show notes
- Maria Giudice on LinkedIn
- Maria Giudice on Facebook
- Hot Studio
- Richard Saul Wurman
- Information Architects by Richard Saul Wurman
- Cooper Union
- Fortran
- Massimo Vignelli
- The yellow pages
- CCA
- Cartography
- Macintosh IIci
- Adobe Photoshop
- Adobe Illustrator
- Times New Roman
- Helvetica
- Mosaic web browser
- Netscape
- Frank Frazetta
- Italic script
- The Speedball Textbook: A Comprehensive Guide to Pen and Brush Lettering by Joanne Fink
- Autodesk
- Clement Mok
- The Second Mountain: The Quest for a Moral Life by David Brooks
- Rise of the DEO: Leadership by Design by Maria Giudice and Christopher Ireland
- Rise of the DEO posts in Medium
Some show notes may include Amazon affiliate links. I get a small commission for purchases made through these links.
My guest today is Maria Giudice. Maria founded Hot Studio, a design consultancy that was acquired by Facebook in 2013. After leaving Facebook, she served as VP of Design at Autodesk. In this conversation, Maria reveals how she found her purpose, and shares with us the exciting next stage of her career.
Listen to the full conversation
Show notes
- Maria Giudice on LinkedIn
- Maria Giudice on Facebook
- Hot Studio
- Richard Saul Wurman
- Information Architects by Richard Saul Wurman
- Cooper Union
- Fortran
- Massimo Vignelli
- The yellow pages
- CCA
- Cartography
- Macintosh IIci
- Adobe Photoshop
- Adobe Illustrator
- Times New Roman
- Helvetica
- Mosaic web browser
- Netscape
- Frank Frazetta
- Italic script
- The Speedball Textbook: A Comprehensive Guide to Pen and Brush Lettering by Joanne Fink
- Autodesk
- Clement Mok
- The Second Mountain: The Quest for a Moral Life by David Brooks
- Rise of the DEO: Leadership by Design by Maria Giudice and Christopher Ireland
- Rise of the DEO posts in Medium
Some show notes may include Amazon affiliate links. I get a small commission for purchases made through these links.
Previous Episode

Peter Merholz on the Structure of Organizations
My guest today is Peter Merholz. Peter is one of the co-founders of the pioneering UX design consultancy Adaptive Path, now part of Capital One. After leaving Adaptive Path, he has structured and led design teams in various organizations. Peter and his co-author, Kristin Skinner, wrote Org Design for Design Orgs, the book on how to organize design teams. In this episode, we discuss how the structure of organizations influences their customer’s experiences.
Listen to the full conversation
Show notes
- PeterMerholz.com
- @peterme on Twitter
- Adaptive Path
- Org Design for Design Orgs: Building and Managing In-House Design Teams by Peter Merholz and Kristin Skinner
- Liftoff: Practical Design Leadership to Elevate Your Team, Your Organization, and You by Chris Avore and Russ Unger
- The Informed Life Episode 22: Andrea Mignolo on Designerly Ways of Being
- IDEO
- Tim Brown
- The Double Diamond
- Conway’s Law
- Organization in the Way: How Decentralization Hobbles the User Experience by Peter Merholz
- MacGuffin
- Shopify
- Forrester Research
- Kristin Skinner
Next Episode

Christian Crumlish on Product Management
My guest today is Christian Crumlish. Christian has led product and design teams in organizations ranging from startups to large tech companies. In this conversation, we delve into the relationship between digital product management and information architecture, and how we might be more empowered as users of these systems.
Listen to the full conversation
Show notes
- Christian Crumlish (mediajunkie.com)
- Dungeons and Dragons
- Paladin
- Yahoo!
- Design in Product Slack community
- Richard Saul Wurman
- Understanding Context: Environment, Language, and Information Architecture by Andrew Hinton
- Pervasive Information Architecture: Designing Cross-Channel User Experiences by Andrea Resmini and Luca Rosati
- Reframing Information Architecture by Andrea Resmini (Editor)
- Information Architecture for the Web and Beyond by Louis Rosenfeld, Peter Morville, and Jorge Arango
- Living in Information: Responsible Design for Digital Places by Jorge Arango
- Inspired: How to Create Tech Products Customers Love, Second Edition by Marty Cagan
- Shape Up: Stop Running in Circles and Ship Work That Matters by Ryan Singer
- Basecamp
- Objectives and key results (OKRs)
- Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World With OKRs by John Doerr
- Amazon Kindle
- Matte Scheinker
- Airtable
- Asana
- Tinderbox
- The Informed Life Episode 6: Beck Tench on Tinderbox
- Notion
- Wikis
- From UX to Product (Christian’s video series in the UIE All You Can Learn Library)
- The Information Architecture Conference
- Web Directions Product
Some show notes may include Amazon affiliate links. I get a small commission for purchases made through these links.
The Informed Life - Maria Giudice on Purpose
Transcript
Jorge: Maria, welcome to the show.
Maria: Thank you. I’m so happy to be here with you, Jorge.
Jorge: Well, I’m very excited that you’ve agreed to come on. So, for folks who might not know you, how do you describe what you do and what you’ve been doing; your trajectory?
Maria: Boy, that’s a good question because I feel like I keep changing and growing. So, I’ll go from one end, from being a child.
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