Axes, Algorithms & ASMR: Sam Wride’s Warhammer World

Explicit content warning

04/06/25 • 44 min

In this episode of The Impostor Podcast, Burso is back on the couch with the absolute madman himself — Sam Wride — a former soldier turned armored brawler, fitness coach, Warhammer nerd, and part-time Twitch goblin.

What starts as a messy chat about cake, clapping, and dodgy audio syncs quickly spirals into a full-blown ride through Sam’s chaotic content creator life. He’s hurt his ankle (again), but instead of resting like a normal person, he’s throwing on some armor, launching a Twitch channel, and screaming at his mate Josh during Warhammer matches like it’s the World Cup.

“The ruler never lies,” Sam says — just before accusing Josh of cheating live on stream.Spoiler: Twitch chat was the judge. It got heated.

We talk losing 7,000 followers, why being funny on Instagram doesn’t pay, and why TikTok is just a flashy portfolio for sponsors who’ll never pay you in cash, but might send you a t-shirt. Sam’s building a bunch of YouTube channels: BooHurt fighting, tactical shooting, camping, and a Warhammer one “so nerdy it might cause shrinkage.”

There's also a potential TV gig in the pipeline (“rhymes with Little Sister”), a chat about whether Heston Russell is the most elite bloke on earth, and the realization that commentating on medieval sport in full kit is the real dream job.

Other gems include:

Sam's $11-a-week fitness program that helps Buhurt warriors, future soldiers, and probably a few broken tradies.
The idea of filming a two-man podcast in an ice bath (“Kevin Hart did it, we can do it. Just need to squish in.”)
Burso accidentally riding an unregistered bike for 3 years — until a mate dobbed him in mid-ride.
Discovering a new Australian combat sport that literally allows headbutts and chokes, but bans sucker punches. Good to know where the line is.

🔥 Questions This Episode (Kinda) Tries to Answer:

How many YouTube channels is too many before Centrelink calls?
Can you make money yelling about Warhammer on the internet?
What happens when you mix PTSD, paint, and plastic figurines?
Why do men in armor always end up starting a podcast?
Is it possible to Twitch stream in an ice bath without freezing your left nut off?

Want to understand the weird Venn diagram that is veterans, nerds, influencers and full-contact medieval fighting? This episode’s got you covered. It’s raw, loose, and hilariously unhinged — like any good catch-up between mates should be.

Matty Morris of https://www.zerolimitspodcast.com/ helps us out with a banger of a tune. If you want to hear about some real intense moments from Veterans and First Responders. Check out Zero Limits Podcast.

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“The ruler never lies,” Sam says — just before accusing Josh of cheating live on stream.Spoiler: Twitch chat was the judge. It got heated.

Other gems include:

Sam's $11-a-week fitness program that helps Buhurt warriors, future soldiers, and probably a few broken tradies.
The idea of filming a two-man podcast in an ice bath (“Kevin Hart did it, we can do it. Just need to squish in.”)
Burso accidentally riding an unregistered bike for 3 years — until a mate dobbed him in mid-ride.
Discovering a new Australian combat sport that literally allows headbutts and chokes, but bans sucker punches. Good to know where the line is.

🔥 Questions This Episode (Kinda) Tries to Answer:

How many YouTube channels is too many before Centrelink calls?
Can you make money yelling about Warhammer on the internet?
What happens when you mix PTSD, paint, and plastic figurines?
Why do men in armor always end up starting a podcast?
Is it possible to Twitch stream in an ice bath without freezing your left nut off?

Support the show

Previous Episode

Cake, Combat, and Cracked Ankles: The Life of a Modern Knight

“What do you get when you mix full-contact medieval fighting, international travel, injuries, Instagram fame, and a whole lot of cake?” That’s exactly what you’ll discover in this unfiltered, laugh-out-loud episode with Sam Wride, Australia’s rising Buhurt champion and content creator.

Burso sits down (cake in lap, mic in hand) with Sam for a conversation that’s equal parts comedy, chaos, and insight into the brutal yet fascinating world of armored combat. From the very first clap to the final sign-off, this episode doesn’t let up.

✊ What does it take to be a modern-day knight?

Sam walks us through his journey from Australia to Finland, Germany, and the USA, where his team Kraken dominated tournaments — including becoming the best team in Finland and placing 4th in the world at “Way of Honour.” He even fought in Carolina Carnage, where his American teammates covered his flights and called the squad “My Bloody Pony” (a mashup of Aussie and Canadian teams). Oh, and he got engaged in Amsterdam between battles.

“We were meant to fight in Germany. Finland just slid into our DMs and invited us. So we said... why not?”

😬 What happens when things go wrong?

You’ll hear about the moment Sam heard a snap in his ankle — and still fought on it. He later flew home with a side of COVID. Add a moon boot, missed saunas, and an all-you-can-eat pasta night, and you’ve got a recovery arc that’s as funny as it is painful.

“The sauna invite was a flex. But we were cooked. Like... already cooked.”

💸 Is there money in medieval cage fighting?

Short answer: not really. But sponsors and social media help. Sam’s built a following by posting GoPro-fueled fight content, fitness programs, and chaotic Twitch streams (including one with 4,500 viewers).

“They don’t pay much when you win. But sponsors do if you post the right story.”

🎮 Influencer meets gladiator

The episode dives into how Sam balances brutal sport with content creation — using DJI gear, Twitch streaming, and even joking about ChatGPT as a fake podcast producer. There's talk of gear setups, GoPro chin mounts, social media strategy, and that one reel that blew up.

“I usually say GoPro ‘cause no one knows what an Action 5 is.”

🍻 Anecdotes to love:

Being spotted on Afghan news smoking a dart during a “no-smoking-on-duty” brief.
Explaining “Machine Gun Fellatio” and “dog cop” rules mid-cake.
Getting decked by a former teammate turned British ringer.
Comparing Boo Hurt to UFC in armor or “rugby with axes.”
Debating sauna beers and the danger of still-active WWI mortars in Belgium.

🎧 This episode answers: