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The Impact Ripple - Hiring and Leadership for Visionary Female Business Owners - 31. 3 Key Elements for Successful Hiring in a Post-Pandemic World

31. 3 Key Elements for Successful Hiring in a Post-Pandemic World

01/24/24 • 37 min

The Impact Ripple - Hiring and Leadership for Visionary Female Business Owners

It’s no secret that hiring has changed over the past few years and it’s harder to hire now than ever before. Or is it...
In this solo episode, I break down the challenges small businesses are facing when it comes to hiring (including a shifting power dynamic) and discuss the rise of the “belief-driven employee” and what employees really want.
In a world where it seems like “nobody wants to work anymore,” I bust common myths and share real, actionable hiring strategies that are working today for clients all across the country.
Contrary to popular belief, today’s employees aren’t lazy or unmotivated, they just have a different values-system and their wants and needs are changing.
As employers, it’s our responsibility to listen to those wants and needs and design our company cultures and work opportunities to meet them if we want to stay competitive and be able to hire the best of the best.
I wrap up the episode by going into detail about the essential hiring foundations you must have in order to connect with the right candidates and compel them to join your team.
If you’ve been frustrated with the hiring process lately and are feeling less-than-thrilled with the candidates you’ve been interviewing, this episode is for you!

In this episode, you’ll discover:

  • Insights into the challenges small businesses are currently facing when it comes to hiring
  • The shifting power dynamic in hiring and how to navigate it as a small business owner
  • The rise of the “belief-driven employee” – what employees really want
  • Strategies to adapt to evolving employee needs and expectations, without breaking the bank or your business
  • Essential elements for building a strong team from the start

Mentioned in This Episode:

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It’s no secret that hiring has changed over the past few years and it’s harder to hire now than ever before. Or is it...
In this solo episode, I break down the challenges small businesses are facing when it comes to hiring (including a shifting power dynamic) and discuss the rise of the “belief-driven employee” and what employees really want.
In a world where it seems like “nobody wants to work anymore,” I bust common myths and share real, actionable hiring strategies that are working today for clients all across the country.
Contrary to popular belief, today’s employees aren’t lazy or unmotivated, they just have a different values-system and their wants and needs are changing.
As employers, it’s our responsibility to listen to those wants and needs and design our company cultures and work opportunities to meet them if we want to stay competitive and be able to hire the best of the best.
I wrap up the episode by going into detail about the essential hiring foundations you must have in order to connect with the right candidates and compel them to join your team.
If you’ve been frustrated with the hiring process lately and are feeling less-than-thrilled with the candidates you’ve been interviewing, this episode is for you!

In this episode, you’ll discover:

  • Insights into the challenges small businesses are currently facing when it comes to hiring
  • The shifting power dynamic in hiring and how to navigate it as a small business owner
  • The rise of the “belief-driven employee” – what employees really want
  • Strategies to adapt to evolving employee needs and expectations, without breaking the bank or your business
  • Essential elements for building a strong team from the start

Mentioned in This Episode:

Previous Episode

undefined - 30. How to Lead with Collaboration and Transparency with Ketmanee Whitlock

30. How to Lead with Collaboration and Transparency with Ketmanee Whitlock

In this engaging episode of the Impact Ripple podcast, I sat down with the incredibly talented Ketmanee Whitlock to chat about her transformative journey in the beauty industry.
Ketmanee, the visionary behind Edify Salon, shares about her commitment to creating a salon space that goes beyond beauty, emphasizing collaboration, inclusivity, and breaking free from traditional industry norms.
Our discussion navigates the challenges within the salon industry, including the misclassification of stylists, the need for legal and ethical practices, and the ruthlessly competitive environment that is rampant in the industry.
Ketmanee brilliantly shares her innovative approach to fostering collaboration, dismantling toxic ideals and relationships amongst stylists, and instigating positive change within the industry.
This episode also explores the holistic mindset of Edify Salon, shining a light on its community engagement initiatives, commitment to environmental sustainability, and transparent financial practices.
We also delve into the importance of trust, transparency, and a shared vision in creating a positive team culture.
Ketmanee's emphasis on fairness, pay transparency, and creating opportunities for team members to contribute aligns seamlessly with the values of Edify Salon.
Whether you're a beauty enthusiast, a salon professional, or someone passionate about fostering positive team cultures, this episode offers loads of valuable insights and actionable takeaways.
Join us as we explore the transformative power of beauty, collaboration, and building a salon space that goes beyond appearances, leaving a positive impact on clients, the community, and the industry as a whole.
Tune in now to be inspired by Ketmanee's wisdom and the uplifting journey of Edify Salon!

In this episode, we:

  • Explore the complexities of the beauty industry, including the misclassification of stylists and the importance of legal and ethical practices when hiring.
  • Uncover Ketmanee Whitlock's groundbreaking approach to fostering collaboration, breaking down toxic relationships, and challenging traditional industry norms.
  • Delve into the holistic mindset of Ketmanee's salon, focusing on community engagement, environmental sustainability, and transparent financial practices.
  • Learn about the significance of trust, transparency, and a shared vision in creating a positive team culture within a small business.
  • Gain valuable insights into leading with love and Ketmanee's commitment to creating a company culture that stands out.

Mentioned in This Episode:

Next Episode

undefined - 32. How to Leverage AI as Your Tech Teammate with Abby Herman

32. How to Leverage AI as Your Tech Teammate with Abby Herman

Join me and Abby Herman, a Fractional Marketing Director, in this fantastic podcast episode that kicks off our AI series for leaders where we uncover the incredible world of AI and its game-changing role in small businesses.

Together, we explore the basics of artificial intelligence (AI), how it seamlessly integrates into our daily lives, and how it's making big waves in small businesses with applications like Chatbots and ChatGPT.

Abby takes us on a journey of practical examples, showing us firsthand how ChatGPT works its magic in marketing, content creation, and even in crafting Standard Operating Procedures (SOPs) with ease.

Picture this – AI generating case studies from your work with clients, social media posts to help you stay visible, and templated emails to streamline your operations even more.

We'll take a look at simple strategies for how to effectively leverage your new tech teammate with ease and dive into some ethical considerations, emphasizing the importance of keeping our brand voice, adding a human touch, and steering clear of plagiarism in AI-generated content.

Listen in as Abby and I spill the beans on our personal experiences using ChatGPT for content creation, shedding light on its role in research and repurposing content. We'll unravel potential pitfalls, get a grasp of ethical guidelines, and find that sweet spot between efficiency and good ol' human creativity in content creation.

And if you have a team, stick around! Abby and I dish about how teams can effectively embrace AI, ensure you maintain brand consistency, and create an all-around delightful customer experience.

Trust me, you won't want to miss this lively conversation on unlocking AI's potential for small business success!

(P.S. These show notes were written by AI and edited by me, Ashley! Tune into this episode today to learn exactly how I did it.)

In this episode, you’ll:

  • Get the lowdown on AI basics and how it's part of our daily lives, especially in small businesses, with tools like Chatbots and ChatGPT.
  • See how AI and ChatGPT makes life easier in marketing and content creation – from cooking up case studies and social posts to creating templated emails.
  • Learn the dos and don'ts of AI-generated content, like keeping your brand vibe, adding that human touch, and steering clear of plagiarism. It's all about finding that sweet spot between efficiency and realness.
  • Hear personal stories from the hosts about using ChatGPT for content creation – the wins, the pitfalls, and the tricky balance between tech efficiency and human creativity.
  • Find out how teams can rock AI together, keeping things consistent for your brand and giving customers a seamless experience. Plus, snag a handy guide for crafting ChatGPT prompts that get results from Abby Herman!

Mentioned in This Episode:

The Impact Ripple - Hiring and Leadership for Visionary Female Business Owners - 31. 3 Key Elements for Successful Hiring in a Post-Pandemic World

Transcript

Ashley Cox (she/her) (00:00.842)

Welcome to the Impact Ripple podcast, the go-to source for hiring and leadership made simple, doable, and fun for visionary female business owners. I'm your host, Ashley Cox, author, certified HR expert, and founder of Sprout HR. And I believe that you don't have to change who you are to be a great leader because you already are one.

Join me as we kiss uncertainty and overwhelm goodbye and say hello to the tools and support you need to grow a profit

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