173: Making Sense of Customer Data with David Shukri

Explicit content warning

08/01/24 • 37 min

Making sense of customer data can be unbelievably difficult. Today, David Shukri - Client Service Director at Shopper Intelligence - joins the program to discuss exactly this. With over a decade of experience helping retailers and manufacturers navigate data to innovate, David has found himself focusing his interests on the Australian liquor industry - to distill complexity and navigate the noise to generate actionable insights.

Previous Episode

172: NON Brings Taste To Temperance with Aaron Trotman

Aaron Trotman - the Founder of zero percent alcohol, alternative-wine brand, NON - joins the program today and shares a window to his philosophy and experience in business.

While globetrotting through Europe and Asia with his partner, they noticed that the option to exercise temperance with degustation meals was lacking, sparking the idea for NON - to create a bottled drink that mirrors the quality and flavours found in prestigious kitchens without the booze.

I had the pleasure of enjoying a tasting at NONHQ - in Melbourne’s South East - it’s a little bit out of town but I highly recommend you check it out because the experience surprised me. I was appropriately sceptical but Aaron, Nick and the team take the product seriously and NON tasted great.

I hope you enjoy the episode today

Next Episode

174: Behind Mr Black: Design to Distilling with Tom Baker

Founder of Mr Black Spirits, Tom Baker, joins the program today. Until the brand was acquired by Diageo in 2022, Tom led the business as CEO, alongside Master Distiller, Philip Moore.

The bittersweet Australian liqueur’s iconic bottle was created by Tom - a designer by trade - and is now known the world over, with everything still produced at their distillery/roastery just North of Sydney.