Episode 108: How to Land High-Ticket Clients Part 3: Speak Their Language

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What Up, Doc Squad!
 
I am extremely excited to be sharing today’s episode as we continue with the series, How to Land (Create) High-Ticket Clients. In case you’re yet to, make sure you listen to the previous episodes on this series because each episode builds up to the next.

At the very beginning of my business, I created a community of freemiums.

I had people who simply loved my freebies.

I have an amazing planning course, which is valued at 2K and I actually used to give that away for free.

People would sign up in big numbers and they would get it. But a lot of times I noticed they were not getting the results they needed to be getting from it. They were not consistent in applying the planning principles to their life.

It was so frustrating because I am trying to make an impact. I am trying to change lives. I am not trying to just sell. It's not just about the money, it's about the impact, but I was not having an impact because I was putting out freemium energy.

Now I want to submit that the premium clients are there.

All you have to do is change your language and you will find that they are there. They are watching, they are waiting. And so when you change your language, they will say, yes.

This is what I realized. This is what I did. I changed my language.

People started raising their hands. I started signing 5k clients.

Boom, boom, boom!

Went up from there, reached six figures. Now I am at multi-six figures. It really can be that drastic, like a switch.

It's not always easy, but it is simple. 

In this episode, I discuss:

• Freemium language
• Chea(p)mium language 
• Premium language

Mentioned in this episode:

• Episode 106: How To Land High-Ticket Clients Part 1: Communicating Value
• Episode 107: How To Land High-Ticket Clients Part 2: Lighthouse vs Tugboat
• Episode 081: Have you friend-zoned your potential clients?
• My Instagram

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