070: How to Ignite Word-of-Mouth Marketing and a Steady Stream of Customer Referral Sales
04/26/16 • 33 min
Why Try Viral Marketing? John Gregory Olson is here today to make fun of me, Jayme Soulati, on this podcast episode on The Heart of Marketing. Listen for it; I promise you'll want to hit our website, click on the purple 'send voicemail' button on the right side of the site and tell John to be nice to me!!
Actually, we thank Al Strauss for listening and doing exactly that -- sending a voicemail from our website. Listen for Al's story in this episode! But, back to my intense plea for help...
Seriously, Listeners. Let's launch a viral campaign to put John back in his place! I don't want him to pick on me any more, but if the shoe fits, right?Segue... Is Viral Marketing For You? There's a mosh pit (yeah, apparently that dates me) of marketing mutations in the jargon-filled world in which we work and play. Among them are: Word of mouth Influencer Referral Viral
Omnichannel Even if you're not doing any of the above well, or you're trying desperately to capitalize on viral marketing, why try, seriously), it all boils down to one thing...you're gonna have to listen up to learn what that one thing is for your business -- small, mid-sized, large, or larger. There's a common thread, trust me. And, while you're listening, do not laugh at my ignorance, dang it.
Why Try Viral Marketing? John Gregory Olson is here today to make fun of me, Jayme Soulati, on this podcast episode on The Heart of Marketing. Listen for it; I promise you'll want to hit our website, click on the purple 'send voicemail' button on the right side of the site and tell John to be nice to me!!
Actually, we thank Al Strauss for listening and doing exactly that -- sending a voicemail from our website. Listen for Al's story in this episode! But, back to my intense plea for help...
Seriously, Listeners. Let's launch a viral campaign to put John back in his place! I don't want him to pick on me any more, but if the shoe fits, right?Segue... Is Viral Marketing For You? There's a mosh pit (yeah, apparently that dates me) of marketing mutations in the jargon-filled world in which we work and play. Among them are: Word of mouth Influencer Referral Viral
Omnichannel Even if you're not doing any of the above well, or you're trying desperately to capitalize on viral marketing, why try, seriously), it all boils down to one thing...you're gonna have to listen up to learn what that one thing is for your business -- small, mid-sized, large, or larger. There's a common thread, trust me. And, while you're listening, do not laugh at my ignorance, dang it.
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069: Business Benefits of Live Tweeting a Conference Event [Case Study]
I am a self-professed Twitterholic -- that's someone who is addicted to Twitter. Truth be told, the changes on the channel have me keeping an eye on things from afar; yet, this remains my very favorite social media channel, and it should be yours, too.
For a global event, the Nuclear Industry Summit, ECI Communications was hired to promote the event with a website from scratch, a Twitter stream from scratch, public and media relations, and video production. It was a huge event with three months to pull it off. I was the Twitter peep behind the scenes for the entire event.
Twitter Nuclear Energy Story
This episode of The Heart of Marketing is a story about live tweeting for an event and what happens prior and beyond. It consists of my tips (I am Jayme Soulati, BTW) on how to use Twitter with best practice to realize the goals for the event.
There was strategy, a thoughtful approach to tweets, a very thoughtful approach to engagement, and a need to bone up on the subject matter quickly to be smart when tweeting. I can honestly share that Twitter was responsible for 90% of the traffic to the nascent website prior to the first multi-media news release being published.
Learn from this episode and please do consider Twitter as one of the best media for your event and even daily content marketing.
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Next Episode
071: The Business of Speaking – Your Story Makes You Unique [with Dr. Michelle Mazur]
It's guest appearance time! Today our very special VIP isMichelle Mazur, PhD who is one of those extraordinary speechconsultants (no, she doesn't help you with diction, although sheprobably could) who helps folks determine how to monetize theirspeeches. So, is a speech the same as a presentation, and what's the best wayto get one cooking for real time, I asked Michelle in this episode.(I am Jayme Soulati, co-host of The Heart ofMarketing podcast with John Gregory Olson, my arch frenemy --because we always nag one another on the show). BTW, the answer to those two questions are 'blowing in the wind!'(Remember that song??) Then, I asked whether it was OK to write my deck in my head andthen hit the PowerPoint and create. I'll answer that one --Michelle said, " not usual, Jayme!" Oh, well, I never did conformto the rules, right John? Michelle has a great story about helping people make money, or not,on stage as an edutainer. The operative word here is STORY. What'syour story? Is it good enough to hit the speaking circuit? How doyou make that leap from free to paid speaking engagements,anyway? Honestly, I am stuck in the free. I have been paid to speak, butit's not consistent every time. Michelle shares her tips of thetrade, and her energy is boundless. We love this woman for all herexpertise. She has a book, she has a course, she is brilliant atemail marketing and community nurturing, and if I had designs onspeaking for greenbacks, I'd make her my coach -- in a heartbeat(soundbite, please, John!).
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