010: Content Strategy for Overcoming Dead Blog Syndrome
03/03/15 • 30 min
Most business blogs die due to lack of time, resources and topic ideas. In this episode you will learn:
- Benefit of developing a plan and writing for an audience
- Steps to take to establish and editorial plan and advisory board
- Best way to re-ignite a dead blog and why that’s important
- Blogging workflow and guidelines to publish fresh content
So many businesses attempt to blog and then lose patience. Even in this era of content marketing clutter, a blog is still one of the most critical aspects of social marketing. It’s owned media, and it requires patience, attention, and consistency. Blogging is a journey and important to everyone’s business. You can build authority long term, and it will be a differentiator between businesses that do blog and those that don’t.
Along the way, a business that blogs consistently will see improvement as a brand, generate more inbound leads, boost engagement, and build community.
Both Jayme Soulati and John Gregory Olson have deep insight into blogging as they built their own blogs through sweat and tears (at least Jayme did) in 2009 and 2010. Both cohosts write about marketing, public relations, social marketing, and digital marketing. Jayme specializes often in message mapping as a topic.
To energize your blog, listen to Episode 10 of the Heart Of Marketing podcast.
Shout Out
Mark W. Schaefer writes a keen blog, and his piece on Feb. 16 is a must read. It's about 10 soul-grabbing brands doing content marketing without SEO.
About The CoHosts
Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She is an award-winning blogger since 2010, and she delivers strategically blended marketing programs with core public relations, content, social marketing, and digital marketing. Follow her @Soulati.
John Gregory Olson is a B2B marketer and one of the top 52 content marketing influencers according to Onalytica in 2014. John specializes in a breadth of industries delivering highly strategic digital marketing campaigns that connect with customers to create sales. He is a consultant of more than 25 years and brings expertise from 3M, Thomson Reuters, and others. Find John at JGODigital.com or @DigitalJGO.
Contact
Most business blogs die due to lack of time, resources and topic ideas. In this episode you will learn:
- Benefit of developing a plan and writing for an audience
- Steps to take to establish and editorial plan and advisory board
- Best way to re-ignite a dead blog and why that’s important
- Blogging workflow and guidelines to publish fresh content
So many businesses attempt to blog and then lose patience. Even in this era of content marketing clutter, a blog is still one of the most critical aspects of social marketing. It’s owned media, and it requires patience, attention, and consistency. Blogging is a journey and important to everyone’s business. You can build authority long term, and it will be a differentiator between businesses that do blog and those that don’t.
Along the way, a business that blogs consistently will see improvement as a brand, generate more inbound leads, boost engagement, and build community.
Both Jayme Soulati and John Gregory Olson have deep insight into blogging as they built their own blogs through sweat and tears (at least Jayme did) in 2009 and 2010. Both cohosts write about marketing, public relations, social marketing, and digital marketing. Jayme specializes often in message mapping as a topic.
To energize your blog, listen to Episode 10 of the Heart Of Marketing podcast.
Shout Out
Mark W. Schaefer writes a keen blog, and his piece on Feb. 16 is a must read. It's about 10 soul-grabbing brands doing content marketing without SEO.
About The CoHosts
Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She is an award-winning blogger since 2010, and she delivers strategically blended marketing programs with core public relations, content, social marketing, and digital marketing. Follow her @Soulati.
John Gregory Olson is a B2B marketer and one of the top 52 content marketing influencers according to Onalytica in 2014. John specializes in a breadth of industries delivering highly strategic digital marketing campaigns that connect with customers to create sales. He is a consultant of more than 25 years and brings expertise from 3M, Thomson Reuters, and others. Find John at JGODigital.com or @DigitalJGO.
Contact
Previous Episode
009: Managing Your Digital Afterlife [Facebook Legacy Contacts]
Summary
In this minicast on The Heart of Marketing Jayme Soulati and John Gregory Olson look at the implications of Facebook legacy contacts and the need for succession planning to manage your business social accounts and digital assets through staff transitions.
About This Minicast
On Feb. 13, 2015, a story appeared in the Wall Street Journal about Facebook allowing appointment of new legacy contact managers. People and businesses concerned about the digital afterlife for their shared social media content can now assign a legacy contact. Google+ has an inactive account manager for such an event.
Choose carefully as Facebook will not allow continuous selection and change of the appointee!
Jayme is convinced this is important news while John suggests that planning is more critical than appointing a legacy contact. See what you think and add comments, too!
About The CoHosts
Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She is an award-winning blogger since 2010, and she delivers strategically blended marketing programs with core public relations, content, social marketing, and digital marketing.
John Gregory Olson is a B2B marketer and one of the top 52 content marketing influencers according to Onalytica in 2014. John specializes in a breadth of industries delivering highly strategic digital marketing campaigns that connect with customers to create sales. He is a consultant of more than 25 years and brings expertise from 3M, Thomson Reuters, and others. Find John at JGODigital.com.
Resources
10 Tips Why To Appoint A Social Media Executor
Facebook Legacy Contact Lets You Decide
Contact:
Next Episode
011: What to Blog About When You Don't Know What to Blog About
The Heart of Marketing podcast continues with episode 11, and this episode is the laughingest ever! Jayme Soulati and Authentic Blogging cracks herself up with Chinese casket humor and a story about a Las Vegas businessman trying to crack the funeral industry with imported caskets.
Once John Gregory Olson Content Ideas gets Jayme back on track, this episode actually sings with intense ideas for bloggers.
Jayme and John do a back and forth with tips on content styles, and throughout this episode each offers solid proof about why blogging is the true core of content marketing and social media marketing.
Jayme and John are both bloggers who write on marketing, PR, digital marketing, the Interent, and social media.
Series: 2 of 3 on blogging for your business
John Olson is a digital marketer and consultant for small-to-medium businesses. He has held positions in corporate marketing with Thomson Reuters and a variety of other companies.
Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She hails from Chicago's PR firms and delivers full-service blended marketing with a PR core.
Contact: [email protected]
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