010: Content Strategy for Overcoming Dead Blog Syndrome

Most business blogs die due to lack of time, resources and topic ideas. In this episode you will learn:

• Benefit of developing a plan and writing for an audience
• Steps to take to establish and editorial plan and advisory board
• Best way to re-ignite a dead blog and why that’s important
• Blogging workflow and guidelines to publish fresh content

So many businesses attempt to blog and then lose patience. Even in this era of content marketing clutter, a blog is still one of the most critical aspects of social marketing. It’s owned media, and it requires patience, attention, and consistency. Blogging is a journey and important to everyone’s business. You can build authority long term, and it will be a differentiator between businesses that do blog and those that don’t.

Along the way, a business that blogs consistently will see improvement as a brand, generate more inbound leads, boost engagement, and build community.

Both Jayme Soulati and John Gregory Olson have deep insight into blogging as they built their own blogs through sweat and tears (at least Jayme did) in 2009 and 2010. Both cohosts write about marketing, public relations, social marketing, and digital marketing. Jayme specializes often in message mapping as a topic.

To energize your blog, listen to Episode 10 of the Heart Of Marketing podcast.

Shout Out

Mark W. Schaefer writes a keen blog, and his piece on Feb. 16 is a must read. It's about 10 soul-grabbing brands doing content marketing without SEO.

About The CoHosts

Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She is an award-winning blogger since 2010, and she delivers strategically blended marketing programs with core public relations, content, social marketing, and digital marketing. Follow her @Soulati.

John Gregory Olson is a B2B marketer and one of the top 52 content marketing influencers according to Onalytica in 2014. John specializes in a breadth of industries delivering highly strategic digital marketing campaigns that connect with customers to create sales. He is a consultant of more than 25 years and brings expertise from 3M, Thomson Reuters, and others. Find John at JGODigital.com or @DigitalJGO.

Contact

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