Empathy Drives Business Success with Aidan Sowa
02/18/25 • 21 min
Ready to build a business that actually puts people over profit—without sacrificing success? Hold onto your headphones, because today we’re diving into heart-led entrepreneurship with Aidan Sowa, a PR and marketing powerhouse who’s redefining what it means to grow with integrity.
From lead generation to landing features in top media outlets, Aidan reveals how trust, credibility, and the right clients can transform your business. If you’ve ever felt like marketing is all hype and no heart, this episode will change your mind!
🎧Hit play now and discover how to scale with strategy, soul, and serious impact.
Key Takeaways from this Episode
- Defining a heart-led business in today's market
- The pivotal role of empathy and compassion in leadership
- Navigating the PR world to boost brand trust and authority
- The impact of COVID-19 on marketing strategies and business pivoting
- The importance of selecting the right clients to maintain brand integrity
- Balancing profit with purpose and employee well-being
- Strategies for handling unhappy customers and refund policies
About the Guest
Meet Aidan Sowa, a 24-year-old entrepreneurial powerhouse and founder of the seven-figure Sowa Marketing Agency. Known for his innovative spirit and unmatched customer focus, Aidan helps brands shine with guaranteed press, TV features, and influencer shoutouts.
Additional Resources
- Website: https://sowaagency.co/ & www. velvetvoicepr.com
- LinkedIn: www.linkedin.com/in/aidansowa
- Instagram: www.instagram.com/theaidansowa
- X: https://x.com/AidanCSowa
- Youtube: www.youtube.com/@aidansowa
- TikTok: www.tiktok.com/@theaidansowa
Explore the Dialogue’s Treasures: Tap here: https://tinyurl.com/hlbsAidanSowa to delve into our conversation.
Up Next: Explore the transformative journey of Dr. Rob Kelly, a leading recovery expert tackling addiction at its root. As CEO of Robb Kelly Recovery Group, he’s helped countless individuals break free with his groundbreaking methods.
Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode
Next Steps:
Subscribe to The Heart-Led Business Show on
Connect with me on social media:
Teasers & Announcements:
- Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
- Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
- Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources
Ready to build a business that actually puts people over profit—without sacrificing success? Hold onto your headphones, because today we’re diving into heart-led entrepreneurship with Aidan Sowa, a PR and marketing powerhouse who’s redefining what it means to grow with integrity.
From lead generation to landing features in top media outlets, Aidan reveals how trust, credibility, and the right clients can transform your business. If you’ve ever felt like marketing is all hype and no heart, this episode will change your mind!
🎧Hit play now and discover how to scale with strategy, soul, and serious impact.
Key Takeaways from this Episode
- Defining a heart-led business in today's market
- The pivotal role of empathy and compassion in leadership
- Navigating the PR world to boost brand trust and authority
- The impact of COVID-19 on marketing strategies and business pivoting
- The importance of selecting the right clients to maintain brand integrity
- Balancing profit with purpose and employee well-being
- Strategies for handling unhappy customers and refund policies
About the Guest
Meet Aidan Sowa, a 24-year-old entrepreneurial powerhouse and founder of the seven-figure Sowa Marketing Agency. Known for his innovative spirit and unmatched customer focus, Aidan helps brands shine with guaranteed press, TV features, and influencer shoutouts.
Additional Resources
- Website: https://sowaagency.co/ & www. velvetvoicepr.com
- LinkedIn: www.linkedin.com/in/aidansowa
- Instagram: www.instagram.com/theaidansowa
- X: https://x.com/AidanCSowa
- Youtube: www.youtube.com/@aidansowa
- TikTok: www.tiktok.com/@theaidansowa
Explore the Dialogue’s Treasures: Tap here: https://tinyurl.com/hlbsAidanSowa to delve into our conversation.
Up Next: Explore the transformative journey of Dr. Rob Kelly, a leading recovery expert tackling addiction at its root. As CEO of Robb Kelly Recovery Group, he’s helped countless individuals break free with his groundbreaking methods.
Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode
Next Steps:
Subscribe to The Heart-Led Business Show on
Connect with me on social media:
Teasers & Announcements:
- Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
- Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
- Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources
Previous Episode
From Nurse to Entrepreneurial Success with Catie Harris
Ready to hear how Catie Harris, a nurse turned entrepreneur, built a thriving business? 🚀 In this episode, we dive into her inspiring journey, showing how a heart-led approach = BIG success. 💖
From conquering the fear of selling to crushing it in niche markets like legal nurse consulting and IV hydration, Caitie shares the secrets to growing a business by truly listening to your audience. 🎯
If you're ready to make your entrepreneurial dreams a reality, this is the episode you don’t want to miss! 💥
🎧Tune in now to unlock the insights you need to start your own journey.
Key Takeaways from this Episode
- The essence of a heart-led business in nursing
- Overcoming the fear of selling through education
- Transitioning from hospital work to entrepreneurship
- The role of nursepreneurs in reshaping healthcare services
- Success stories from the nursepreneur community
- The impact of COVID-19 on nurses transitioning to business owners
- Legal nurse consulting and other niche business opportunities for nurses
- The psychological shift from employee to entrepreneur
About the Guest
Catie Harris, PhD, MBA, RN, is the founder and CEO of NursePreneurs, empowering nurses to become successful entrepreneurs. With over 20 years of healthcare experience, she combines nursing and business expertise to help nurses launch and scale profitable ventures, inspiring them to transform their careers and impact healthcare.
Additional Resources
- Website: www.nursepreneurs.com
- LinkedIn: www.linkedin.com/in/catieharris99
- Facebook: www.facebook.com/nursepreneurs1
- Instagram: instagram.com/nurse_preneur
- Pinterest: www.pinterest.com/nursepreneurs
- TikTok: www.tiktok.com/@nursepreneurs
- Podcast: www.nursepreneurs.com/podcast
- Email: [email protected]
Explore the Dialogue’s Treasures: Tap here to delve into the profound wisdom woven throughout our conversation.
Up Next: Explore the world of empathy-driven entrepreneurship with Aidan Sowa, a 24-year-old visionary and founder of the seven-figure Sowa Marketing Agency, helping brands shine with guaranteed press, TV features, and influencer shoutouts.
Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode
Next Steps:
Subscribe to The Heart-Led Business Show on
Connect with me on social media:
Teasers & Announcements:
- Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
- Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
- Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources
Next Episode
From Homeless to Heart-Led Empire with Dr. Robb Kelly
From homelessness to thriving entrepreneur, Dr. Robb Kelly shares his incredible journey of overcoming addiction, and life’s toughest challenges. In this episode, he reveals how a heart-led approach, passion, and neuroscience fueled his success across multiple businesses, including The Robb Kelly Group and Neuro Hero Conference. Don’t miss this powerful conversation about resilience, mindset, and the transformative impact of giving back.
🎧 Listen to the full podcast now and discover how you can apply Dr. Kelly’s inspiring insights to fuel your own entrepreneurial journey and create lasting success!
Key Takeaways from this Episode
- The power of leading with the heart in business
- Overcoming personal trauma to achieve success
- The neuroscience behind changing your life and business
- The importance of giving back and pro bono work
- Strategies for doubling your income through mindset shifts
- The role of childhood trauma in shaping your future
About the Guest
Dr. Robb Kelly is a renowned addiction recovery expert dedicated to treating the root causes of addiction. Featured on The Doctors, Good Morning Texas, and USA Today, he’s breaking the stigma around mental illness. As CEO of the Robb Kelly Recovery Group, he helps transform lives through research-backed coaching. His powerful journey from addiction to recovery is shared in his book Daddy, Daddy Please Stop Drinking.
Additional Resources
- Website: https://robbkelly.com/dr-robb-kelly-phd/ & https://www.therobbkellyfoundation.org/
- LinkedIn: www.linkedin.com/in/the-addiction-doctor-749718210
- Facebook: www.facebook.com/drrobb.kelly.1
- Instagram: www.instagram.com/addiction_doctor
- X: https://x.com/robbkellygroup
- Book: Daddy, Daddy Please Stop Drinking
Explore the Dialogue’s Treasures: Tap HERE: https://tinyurl.com/HLBSRobKelly to delve into our conversation.
Up Next...
Embark on the transformative journey of Dr. Rachael Degurse, a board-certified family medicine physician with 14+ years of experience. In 2021, she opened Pearl Skin & Body Rejuvenation med spa to reclaim her time and re-establish the meaningful patient relationships she values most.
Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode
Next Steps:
Subscribe to The Heart-Led Business Show on
Connect with me on social media:
Teasers & Announcements:
- Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
- Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
- Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources
The Heart-Led Business Show - Empathy Drives Business Success with Aidan Sowa
Transcript
Welcome to the Heart Led Business Show, where compassion meets commerce and leaders lead with love. Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second. From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism. So buckle up and let's go. Let your heart guide your business journey.
TIf you like this episode you’ll love
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