The Headliner Podcast: Discovery and Marketing - What Is the One Piece of Podcast Gear You Can’t Live Without?

What Is the One Piece of Podcast Gear You Can’t Live Without?

04/17/20 • 11 min

The Headliner Podcast: Discovery and Marketing

This week, we wanted to pry into your genius podcasting minds and find out what some of your favorite gear is. Your answers were all over the map, and super creative as always!

Nicholas and Rob G from Libsyn are teaming up for a webinar next Week. It’s on Wednesday April 22nd at 5pm eastern. You can sign up for that here

Now, here are some essential pieces of podcasting gear our audience can’t live without:

Carolina Groppa from Life with Caca, a podcast where Carolina speaks with producers from every corner of the entertainment industry, can’t live without her Sony noise-canceling headphones. A good pair of noise-canceling headphones have made a world of difference for the sound quality of the podcast, and really help Carolina hear the nuances in each episode.

Sarah Barnes Humphrey from Let's Talk Supply Chain first and foremost can’t live without her editor, who trumps all pieces of gear. Aside from her amazing editor, Sarah can’t imagine podcasting without her mic flag. Mic flags offer a place for podcasters to display their logo and branding, and it can make your whole operation look extra professional.

Mark Tarnow of Afternoon Coffee with Mike and Tim can’t live without his sound-absorbing panels. Mark’s son had them custom made from ROCKWOOL over wood frames, and help to make his audio crisp and clean.

Christian Hunt from the Human Risk podcast, a podcast all about human behavior, can’t live without his microphone...accessories. Christian uses the RØDE NT-USB, which he has mounted on a boom arm swivel mount, so he can perfectly position his mic whether he is sitting or standing. For Christian, the boom arm is his most needed piece of gear, since it makes podcasting comfortable and convenient.

Rachel from Dating App Disasters, a hilarious podcast about the wild ride of dating apps, can’t live without her RØDECaster Pro. The RØDECaster Pro is a tiny, portable podcast studio that can easily go with you wherever you want to podcast. Best of all, it includes tons of awesome features so you can have guests call in, add sound effects, and much more.

Andrew Gelina from the Underserved podcast, which focuses on the Boston technology scene, can’t live without his Cloudlifter CL-1 Mic Activator. When Andrew works from home, the Cloudlifter helps to make even make-shift audio set-ups sound professional.

It’s pretty amazing how many different pieces of gear and equipment exist for podcasting, and even more incredible how creative people can be when creating their own solution! While we got some amazing answers, we know we still have some listeners who are still working to find a setup that works for them. To add to the inspiration, here are three podcast set-ups at three different price points:

This week, we wanted to pry into your genius podcasting minds and find out what some of your favorite gear is. Your answers were all over the map, and super creative as always!

Nicholas and Rob G from Libsyn are teaming up for a webinar next Week. It’s on Wednesday April 22nd at 5pm eastern. You can sign up for that here

Now, here are some essential pieces of podcasting gear our audience can’t live without:

Previous Episode

What Are the Top Three Ways You Promote Your Podcast?

We have been loving hearing your answers to our questions, and are thrilled to see how many of you want to participate in the Headliner podcast! Last week, we asked you to tell us what you wish you had known before you started podcasting. You can check out last week’s episode here. This week, we sent out the following question in our newsletter: What are the top three ways you promote your podcast?

We’re curious to know what tools, tricks, and techniques you use to get the word out about your podcast. Here’s what y’all had to say:

Ira Wolf from Geeks, Geezers & Googlization uses Libsyn to host his podcast, then reposts each episode to the Geeks, Geezers & Googlization website. Ira creates a blog post for each episode to be posted on his corporate site, Success Performance Solutions. Ira also posts podcast episodes and blogs to his preferred social media sites like LinkedIn, Twitter, and Facebook, and has been inspired by Headliner to start posting to Instagram! To help with SEO, Ira always makes sure to link his guests’ blogs, websites, and podcasts. Ira also does a fair amount of public speaking, and hands out promotional postcards at every event.

Jürgen Strauss from The InnovaBuzz Podcast, which is approaching its 300th episode, utilizes the Internet to its fullest to promote his work. Jürgen always includes new episodes of his podcast in the Tales of Marketing Transformation newsletter, posts them to social media, and uses Headliner to create audiograms to share widely on social media. The team at The InnovaBuzz Podcast also pulls some key clips and quotes from each interview that are shared in the newsletter or posted as an audiogram using Headliner. Beyond his own podcast, Jürgen works hard to help others build their podcast presence, and is currently working on a program to teach others to start, promote, and run their own podcasts.

After he publishes each podcast to Libsyn, Austin Gates from the More Than Just A Movie podcast double-checks to make sure they are placed in the correct order on the timeline on Facebook and Twitter. Next, Austin shares his podcast to social media sites that support Soundcloud and Spotify sharing; these are popular podcast streaming services, and help to make people comfortable clicking the links. Third, Austin posts his podcasts to YouTube, then shares them directly from YouTube to his social media.

First and foremost, Mark Leslie Lefebvre from the Stark Reflections on Writing and Publishing podcast uses Headliner to capture a short provocative soundbite of his latest guest, then shares it to various social media sites while making sure to tag the guest in each post. To make his podcast extra visible, Mark has embedded the show notes and podcast feed directly within his main author website. Since Mark records his podcasts via Zoom, he has a readily available video of each episode; with his guests’ permission, Mark will upload the podcast in video form to YouTube to draw in more viewers. Mark has also started uploading an audio-only version to YouTube to increase its chances of being found.

For Myles Biggs, host of the Relish the Journey podcast, the biggest secret to podcast promotion is to cross-promote; having guests on, promoting and linking their work, and getting shoutouts and links in return is a great way to expand your audience and find likeminded individuals. Myles has also found public speaking useful for getting the word out about his podcast and has been lucky enough to speak at the International Builder’s Show in Los Vegas and has a TED Talk event coming up where he will also promote his podcast. Finally, Myles wrote a book based on themes from his podcast, and he predicts that it will quickly be becoming his favorite way of promoting his podcast as soon as it is released.

Sarah Tisdale loves to promote her podcast, Secret Gardening with Sarah, by sharing stories on Instagram, sharing links to new episodes in her monthly ...