#3: 3 Crucial Steps to Get More Exposure for Your Brand

04/12/14 • 24 min

The Happy Hour Effect | Leadership-Sales-Growth

Every organization needs and usually wants to get more exposure to grow. But there are myths about PR and exposure that cause entrepreneurs, authors and organizations to seek out fame without thinking through why, how and where a media appearance can impact their business. They go into it blind not knowing where to find opportunities, who to connect with or how to showcase their message so it’s media-WORTHY in the first place. In this episode we will talk about the three things every entrepreneur, author or brand must know BEFORE you go after media appearances and mentions to ensure that you are putting out the right message and communicating the right benefits for the audience. View the Show Notes at: http://happyhoureffect.com/get-more-exposure/

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#2: 3 Ways to Attract More Customers, Fans and Friends

Whether you're an entrepreneur, author or you work for someone else, it's always a top priority to attract more customers. Not only are they spending their money on your product or service, but their word-of-mouth is invaluable to your reputation and future growth. Many brands get so caught up in their logo, advertising and social media that they forget that people buy from people. Sure a slick image or clever tagline are important, but they aren't the MOST important. You must create a memorable presence, personality and experience for everyone who comes into contact with you online, in person, at events or in the media. Touching people's hearts with real, unique and personal stories will naturally create a deeper connection to your prospects and customers and increase the chances that they will buy from you over and over again. Plus it will deepen your relationship with your fans, family and friends. Get the show notes: http://happyhoureffect.com/attract-more-customers/

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#4: Q&A Quickie - Dealing with Difficult People and the High Cost of PR

Every week I get questions from listeners on really diverse topics which has evolved into the Q&A Quickie episodes you will hear periodically on The Happy Hour Effect podcast. This week I had several people ask about how to deal with difficult people and why PR costs so much. In this episode I share insights and ideas to answer these two questions. Both are crucial to success professionally and personally. Whether you're an entrepreneur, author, start-up, big brand or work a 9-5 job, these two questions are important to your happiness.