#38 If it says LIVE it should be LIVE!

10/15/24 • 29 min

In this conversation, Ben and Tara discuss the evolution of podcasting and live streaming, highlighting the transition from live broadcasts to studio recordings. They explore the features of Streamlabs, a cloud-based software for live streaming, and how technology has made streaming more accessible. The discussion also touches on the cultural shift towards live streaming in mainstream media, the confusion surrounding the term 'live' in streaming contexts, and the importance of defining it clearly. They conclude with a light-hearted conversation about Halloween costumes, inviting community engagement.

Previous Episode

#26 Confessions of LIVE experiments

Join hosts Tara and Ben as they navigate the ever-evolving and unpredictable landscape of TikTok and live content creation. F
From the worry of sudden platform changes to the adrenaline of live streaming innovations, this episode is a rollercoaster of insights, anecdotes, and expert tips.
Discover their journey from whimsical IGTV experiments to engaging TikTok live streams, exploring the power of community building, the art of captivating an audience, and the resilience needed in the face of bans and algorithm changes.
Whether you're a seasoned live creator or just starting out, The Guide to LIVE offers an invaluable peek behind the curtain of live streaming success, infused with the humor, challenges, and triumphs that Tara and Ben have faced along the way. Tune in to be inspired, informed, and entertained as you embark on your own live streaming adventure.

Next Episode

#39 Could Brand Money Could Break LIVE Streaming?

In this conversation, Ben and Tara explore the evolving landscape of live streaming, discussing the shift from traditional mass media to individualized content and the rise of niche communities.
They delve into the impact of brand sponsorship on LIVE content creation, the balance between viewer funding and advertising, and the future of monetization strategies in the live streaming industry.
The discussion highlights the importance of community engagement and the unique challenges faced by creators transitioning to this new format.
Takeaways

- The balance between advertising and viewer funding is crucial for sustainability.
- The future of live streaming may lean towards viewer-funded models.
- The entertainment industry is at a crossroads, with potential for significant change.
- Live streaming is a unique form of entertainment that allows for individualized content.

Chapters: 00:00The Evolution of Education 06:48The Rise of Individualized Entertainment 09:22The Impact of Live Streaming on Content Consumption 11:49Community Building in Live Streaming 14:56The Shift from Advertising to Viewer Funding 17:35The Power of Niche Content 20:12The Future of Live Streaming and Brand Partnerships 23:22The Role of Creators in Shaping Content 25:45The Crossroads of Live Streaming and Traditional Media 28:44The Challenges of Transitioning to Live Streaming 31:23The Emotional Connection in Live Performance