The Guide to LIVE Streaming

In this episode of The Guide to Live, Tara and Ben share insights on balancing preparation and spontaneity in live streaming, emphasizing the importance of planning a "run of show" to reduce stress and create engaging content. They recount the thrill of winning TikTok's Outstanding Content Award, explore the evolution of live streaming from its raw beginnings to a professional medium, and highlight the role of community in fostering authentic connections. With real-life examples, including working with hosts at the New York Comedy Festival event, they demonstrate how preparation elevates live content while leaving room for magic.

In this week's episode of "The Guide to Live," airing on Tuesday, February 27th, 2024, hosts Tara and Ben delve into the crucial strategies of "Trial and Pivot" for live streamers, emphasizing its importance for both newcomers and veterans in the live streaming world.
The duo engages in a rich discussion about the necessity of adaptability and experimentation in content creation, offering insights into how minor adjustments can lead to significant impacts on viewer engagement and growth. They explore various facets of pivoting, from altering visual presentation to embracing entirely new content forms, underscoring the perpetual evolution of the live streaming landscape.
Through lively conversation and hypothetical scenarios, Tara and Ben illuminate the paths creators can explore to keep their content fresh, relevant, and engaging in an ever-changing digital environment.

Join hosts Tara and Ben as they navigate the ever-evolving and unpredictable landscape of TikTok and live content creation. F
From the worry of sudden platform changes to the adrenaline of live streaming innovations, this episode is a rollercoaster of insights, anecdotes, and expert tips.
Discover their journey from whimsical IGTV experiments to engaging TikTok live streams, exploring the power of community building, the art of captivating an audience, and the resilience needed in the face of bans and algorithm changes.
Whether you're a seasoned live creator or just starting out, The Guide to LIVE offers an invaluable peek behind the curtain of live streaming success, infused with the humor, challenges, and triumphs that Tara and Ben have faced along the way. Tune in to be inspired, informed, and entertained as you embark on your own live streaming adventure.

This is your weekly hangout to join the blu team and our guests to talk about LIVE streaming with people who really know what it’s like.

Today the team focuses on how to avoid burn-out as a streamer and how to build a sustainable approach to LIVE streaming.

• • The balance between advertising and viewer funding is crucial for sustainability.
  • The future of live streaming may lean towards viewer-funded models.
  • The entertainment industry is at a crossroads, with potential for significant change.
  • Live streaming is a unique form of entertainment that allows for individualized content.