Jeff Lerner Reveals How To Get Over 25% Share Of Voice In A Huge Industry Without A Huge Budget

12/05/20 • 44 min

You might not have the budget to define an industry as a startup or even a mature company, but you are hell bent on making a dent in the universe with your idea...
So how will you transform the industry as the little guy?
In this episode, Jeff Lerner shares one way to lead the industry with a smart marketing tactic...
PLUS

He shares experience that helped shape his career from developing a winning strategy for ESPN and the NFL while working at Google...
He gives us a bit of background on a fantastic book that he published that’s all about leveling up your personal networking habits...
And he discusses the exciting business of freight and how his team is changing an unsexy industry with brilliant marketing, guerilla expertise, all backed by a fantastic and innovative product.
Finally, you’ll learn about Jeff’s family and a unique hobby that he picked up in 2020.

Want to learn more about Jeff Lerner?
Jeff Lerner is recognized as a “Top 40 Business Leader Under 40” by San Diego Business Journal for his work in developing relationship-driven corporate cultures and building brands for long-term success, Jeff leads the marketing team at Flock Freight.
Over the course of his career, Jeff has held marketing leadership positions at Google, Cricket Wireless (acquired by AT&T), and ProFlowers (acquired by FTD). Jeff is focused on sharing the benefits of FlockDirect to shippers across the US through various marketing and PR channels.
Connect with Jeff on LinkedIn at https://linkedin.com/in/jeffreylerner
Thanks for listening! - gruntworkers.com

Grunt Workers rebranded to Specialist.PH where you can hire SEO specialists, Google Ads specialists, and Meta Ads specialists.

Where Specialist.PH is end-to-end HR for marketers in the Philippines, we have a division that only focuses on recruiting freelancers for you at SpecialistHQ.com. Recruiting freelancers is easy with SpecialistHQ.com.

Thanks for listening! - gruntworkers.com

He shares experience that helped shape his career from developing a winning strategy for ESPN and the NFL while working at Google...
He gives us a bit of background on a fantastic book that he published that’s all about leveling up your personal networking habits...
And he discusses the exciting business of freight and how his team is changing an unsexy industry with brilliant marketing, guerilla expertise, all backed by a fantastic and innovative product.
Finally, you’ll learn about Jeff’s family and a unique hobby that he picked up in 2020.

Grunt Workers rebranded to Specialist.PH where you can hire SEO specialists, Google Ads specialists, and Meta Ads specialists.

Thanks for listening! - gruntworkers.com

Next Episode

Learn How A 65 Year Old Local Company’s Inside Out Content Marketing Strategy Wins In Crowded Space

Look, a checking account is a checking account is a checking account, right?
When you’re in a commodity marketplace like banking or farming or precious metals or other general goods, how do you stand out? What kind of content marketing strategy should you consider?
In this episode, Michael Hostetler helps us discover a unique way to significantly increase awareness, stay top of mind, and build a beautiful place inside the hearts and minds of a jaded local audience...
The best part is that he does it with a low budget AND without external user-generated content.
PLUS

Michael discusses a critical tipping point that helped his brand stand out in a crowded local industry
He shares how a deeply personal tragedy helps him be more empathetic, which is a key to his personal and professional success
Finally, you’ll learn about Michael’s family life and what he does to unwind after work... he talks about tacos here, so you won’t want to miss this!

Who is Michael Hostetler?
Michael Hostetler is the Vice President of Marketing for Crane Credit Union.
He is the recipient of the Indiana Credit Union League's Emerging Leadership Award.
Michael has over 15 years of financial brand marketing experience.
He’s an advisor for George Washington University - School of Business.
He also holds the titles of husband and father of four.
Connect with Michael on LinkedIn at https://www.linkedin.com/in/michaelhostetler/
Grunt Workers rebranded to Specialist.PH where you can hire social media specialists, SEO specialists, and Google Ads specialists.

Where Specialist.PH is end-to-end HR for marketers in the Philippines, we have a division that only focuses on recruiting freelancers for you at SpecialistHQ.com. Find freelancers at SpecialistHQ.com.

Thanks for listening! - gruntworkers.com