EP141: Workato's Growth Teams Playbook for Increasing Lead Conversion Rates

In this episode of the GrowthTLDR, we talk to Rishi Mallik, the VP of Growth at Workato.

Workato is an integration and automation company, and Rishi's growth team's goals are to generate more revenue for the business.

We talk about the structure of the growth team at Workato and how they partner with marketing, product, and sales. We cover some of the most impactful wins from Rishi's growth team and how they've improved critical metrics like sales response times to inbound leads and triggering alerts based on companies' actions in their database.

Happy Growing!