The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

In this episode of the GrowthTLDR, we get into how you do customer acquisition and onboarding for companies with horizontal markets. That means their product serves the needs of many customers.

Examples of fast-growing products with horizontal markets are the likes of Loom, Calendly, and Miro.

We talk about the challenges of building a great onboarding flow with such a broad set of customers, why all products have some customer persona in mind, and examples of tactics used by product-led companies to fuel acquisition and improve user. activation rate.

Happy Growing!

In this episode of the GrowthTLDR with talk to Adelina Peltea, the VP of Growth at Holded, a 70 person company based in Barcelona selling business software to SMBs.

We talk to Adelina about her role as VP of Growth, where she manages the full customer lifecycle - marketing, sales, and customer success.

We talk to Adelina about the benefits of having cross-functional pods managing different parts of the go-to-market. We got into the three-step plan she developed to help Holded grow and what signals told her it was time to invest in a new growth channel.

Happy Growing!

In this episode of the GrowthTLDR, we talk to Rishi Mallik, the VP of Growth at Workato.

Workato is an integration and automation company, and Rishi's growth team's goals are to generate more revenue for the business.

We talk about the structure of the growth team at Workato and how they partner with marketing, product, and sales. We cover some of the most impactful wins from Rishi's growth team and how they've improved critical metrics like sales response times to inbound leads and triggering alerts based on companies' actions in their database.

Happy Growing!

In this episode of the GrowthTLDR, we're back with another Swipefile, where we talk about adding motivation and removing friction.

Most of the goals marketing and growth teams have can be categorized as either adding motivation or removing friction.

We talk about some common ways marketers add motivation, some great examples of how companies remove friction, and why product-led companies need to approach them differently.

Happy Growing!

In this episode of the GrowthTLDR, we cover a common question, how do the best companies pick winning markets.

We use Strava, the social network for athletes, and ask how they would pick who to build their go-to-market around.

We cover how they might access a market's profitability, what market they should build product features for, and how they should think about building a plan for audience growth.

Happy Growing!