Alex Wilson Invites Us To Heartwood, A Heavenly Hybrid Of Indian Sandalwood, Clean Beauty Brands And Wellness Experiences.
09/20/22 • 59 min
Today’s guest is Alex Wilson, the founder of Heartwood and she shares shares her journey to creating the ultimate clean beauty store located in Western Australia.
Heartwood is a beautiful haven, to serenade your senses with an intoxicating blend of spa treatments, niche natural products and a perfume bar where you can create your very own bespoke natural fragrance.
Additionally, Alex’s family are pioneers of Indian sandalwood which is sustainably grown on farms across the far north of Australia.
Alex developed a fascination with this fragrant and beautiful wood at an early age and in recent years, she began exploring how to bring the traditional uses of Indian sandalwood as a therapeutic ingredient to a modern audience.
However, on the verge of launching Heartwood, Alex was diagnosed with a rare form of cancer and was forced to put her vision on hold. After many complications, months and long days in hospital, she realised that despite everything... life offers moments of joy.
And bringing to life Heartwood had taken on a deeper, more personal meaning and it became her mission to bring a little moment of joy to everyone who walks through the Heartwood doors.
Her goal is to leave your inspired, brimming with knowledge and feeling beautiful. Whether it’s a spa treatment, a new beauty ritual, an amazing scent, or just a good chat, she hopes to help you embrace and appreciate the very best of what nature has to give.
We hope you love this heartwarming and inspiring episode, we actually continued our chat offline and I am excited to announce that Alex will join our expert judging panel for The Best of The Green Edit awards in 2023. An amazing opportunity for beauty brands participating in the award to have Alex and her team try their products.
- Last product you purchased - Heartwood Clear Up Oil - great to prevent and clear up acne
- What’s been your best beauty discovery this year - Terra Tonics Clean Collagen
- Your desert island skincare product - Heartwood Royal Oil - great for pigmentation
- Professional treatment you swear by - Heartwood Signature Facial - the most amazing Indian head massage, holistic treatment
- Best piece of beauty or wellness advice you can share - Put your shoulders back - in every situation. Beauty is all about confidence and having your shoulders back is symbolic of being proud and ready for anything.
You can follow Alex @heartwoodau on Instagram
For complete show notes for this episode and for links to products mentioned head to:
www.thegreenedit.com.au/podcast
And if there’s anything you want to hear on future episodes let us know on Instagram @thegreenedit_au
And finally, if you love listening, please rate, review and subscribe wherever you get your podcasts.
Thanks so much for listening and for being a part of our conscious community, we are thrilled to have you!
Today’s guest is Alex Wilson, the founder of Heartwood and she shares shares her journey to creating the ultimate clean beauty store located in Western Australia.
Heartwood is a beautiful haven, to serenade your senses with an intoxicating blend of spa treatments, niche natural products and a perfume bar where you can create your very own bespoke natural fragrance.
Additionally, Alex’s family are pioneers of Indian sandalwood which is sustainably grown on farms across the far north of Australia.
Alex developed a fascination with this fragrant and beautiful wood at an early age and in recent years, she began exploring how to bring the traditional uses of Indian sandalwood as a therapeutic ingredient to a modern audience.
However, on the verge of launching Heartwood, Alex was diagnosed with a rare form of cancer and was forced to put her vision on hold. After many complications, months and long days in hospital, she realised that despite everything... life offers moments of joy.
And bringing to life Heartwood had taken on a deeper, more personal meaning and it became her mission to bring a little moment of joy to everyone who walks through the Heartwood doors.
Her goal is to leave your inspired, brimming with knowledge and feeling beautiful. Whether it’s a spa treatment, a new beauty ritual, an amazing scent, or just a good chat, she hopes to help you embrace and appreciate the very best of what nature has to give.
We hope you love this heartwarming and inspiring episode, we actually continued our chat offline and I am excited to announce that Alex will join our expert judging panel for The Best of The Green Edit awards in 2023. An amazing opportunity for beauty brands participating in the award to have Alex and her team try their products.
- Last product you purchased - Heartwood Clear Up Oil - great to prevent and clear up acne
- What’s been your best beauty discovery this year - Terra Tonics Clean Collagen
- Your desert island skincare product - Heartwood Royal Oil - great for pigmentation
- Professional treatment you swear by - Heartwood Signature Facial - the most amazing Indian head massage, holistic treatment
- Best piece of beauty or wellness advice you can share - Put your shoulders back - in every situation. Beauty is all about confidence and having your shoulders back is symbolic of being proud and ready for anything.
You can follow Alex @heartwoodau on Instagram
For complete show notes for this episode and for links to products mentioned head to:
www.thegreenedit.com.au/podcast
And if there’s anything you want to hear on future episodes let us know on Instagram @thegreenedit_au
And finally, if you love listening, please rate, review and subscribe wherever you get your podcasts.
Thanks so much for listening and for being a part of our conscious community, we are thrilled to have you!
Previous Episode
How The Beauty Industry Can Become More Sustainable With Waste Revolution’s Plastic Neutral Certification
Welcome to The Green Edit Podcast, your go-to destination for clean, high-performance beauty, hosted by founder & Organic Makeup Artist, Cathy Tolpigin.
On this podcast, you’ll hear interviews with brand founders, formulators, beauty innovators, inspiring entrepreneurs and wellness experts. Together we unpack the various definitions of clean, share inspiring brand stories, and cover the latest innovations in the green beauty industry — with a few product recommendations thrown in, of course.
We want to inspire you to re-think your routine; to discover cleaner options without ever having to sacrifice efficacy, luxury or performance.
Today’s guests Harry Smith and Chris Lam are founders of Waste Revolution Australia.
They have created Australia’s leading plastic neutral certification, which helps companies measure, reduce and offset their plastic.
I first heard about Waste Revolution Australia when I interviewed, Inika Organic’s Global Brand Manager, Polly Roderick on episode 19 of the podcast. She announced that Inika had just become the first plastic neutral makeup brand in the world.
I was curious learn more, especially as I will be presenting at the Beauty Insiders Industry event on the topic of beauty packaging and sustainability. I’m currently deep in the research.
I have been speaking with many beauty brand founders to gain insights about their packaging and sustainability, it’s clear that it can often be a difficult and challenging process to navigate. Essentially beauty packaging is important, it's the vessel that protects and preserves a brands formulation. It maintains the integrity and shelf life of active ingredients. And packaging function and aesthetics are important for branding, retail and for engaging consumers.
Waste Revolution’s model of measure, reduce and offset plastic usage, unlocks corporate capital and channels it to recycling and plastic collection while supporting local communities. And better yet, Waste Revolution works to compliment existing consumer facing recycling programs such as Teracycle and Close The Loop.
I hope this episode inspires other beauty brands to reach out and work with Harry and Chris who are creating a new standard. One where all businesses are fully accountable for their impact on the environment – both plastic and carbon.
- Last product you purchased - Almond Oil as a face oil.
- What’s been your best beauty discovery this year - Living in the tropics - has made his skin less dry and more hydrated.
- Your desert island skincare product - Sunscreen - preferable in plastic neutral packaging
- Professional treatment you swear by - Harry would like to remind himself and encourage us all to donate blood to the Red Cross.
- Best piece of beauty or wellness advice you can share - Smile :)
You can follow Harry and Chris @wasterevolution_aus on Instagram
For complete show notes for this episode and for links to products mentioned head to:
www.thegreenedit.com.au/podcast
And if there’s anything you want to hear on future episodes let us know on Instagram @thegreenedit_au
And finally, if you love listening, please rate, review and subscribe wherever you get your podcasts.
Thanks so much for listening and for being a part of our conscious community, we are thrilled to have you!
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Next Episode
Naturopath + Founder of GLOWSO, Natalie McGrath Shares Her Top 5 Healthy Habits To Action By 40 For Glowing Skin And A Smoother Transition Into Perimenopause
Natalie McGrath is a naturopath with over 20 years experience, who’s passion is specialising in women’s health.
She believes that when women have more energy and vitality it has a profound affect that flows out to their relationships, family, career and their purpose in life.
In 2021 Natalie launched GLOWSO a, Collagen, Skin, Hair & Nail Formula, her first naturopathically formulated TGA listed injestable product, backed by science and evidence to get therapeutic results.
Glowso is a direct response to the needs of the women she was seeing in clinic as well as a solution for some of the issues she needed support with herself.
In this episode Natalie shares her top 5 healthy habits to put in place by age 40. And as Natalie and I are both 44, I was curious to find out what we can do holistically to achieve our best possible skin and energy levels at this age and beyond.
Natalie approaches health and beauty in such a real and honest way - just clicking on the homepage of her GLOWSO website is reads:
Looking for a quick fix?
You won’t find it here.
She is all about well-rounded, holistic skin supplements and honesty. So if you are looking to increase your energy, vitality and skin health we have created this episode to help you your way.
- Last product you purchased - Luk Beautifood Lip Nourish - great to prevent and clear up acne
- What’s been your best beauty discovery this year - Jurlique Intense Moisturiser
- Your desert island skincare product - Paw Paw Cream
- Professional treatment you swear by - Facial Acupuncture - Nat goes to a traditional Chinese Practitioner and practitioner in TCM in WA - Angela Harrison
- Best piece of beauty or wellness advice you can share - Live with Vitality, do things that bring you joy.
Natalie highly recommends lifting weights, here is the link to the podcast about strength for longevity
You can follow Natalie @glowsohealth on Instagram
And if there’s anything you want to hear on future episodes let us know on Instagram @thegreenedit_au or via email [email protected]
And finally, if you love listening, please rate, review and subscribe wherever you get your podcasts.
Thanks so much for listening and for being a part of our conscious community, we are thrilled to have you!
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