Interview with Michelle Grasek | The Golden Cabinet Podcast Episode #4

It is such a pleasure to spend time with Michelle. She is so nice and genuine, and it is so clear how much she simply wants to help her fellow acupuncturists succeed. She is to the point about sharing tips and tricks about marketing your practice, especially if it isn’t something you like to do, or are uncomfortable doing. The way she frames ‘getting the word out’ will make even the most ‘anti-sales’ folk consider how important it is to tell the world about you and your wonderful gift you have to share! She also has so many free things to share, and recommends a few valuable resources as well. Check out the links in the show notes to explore all things Michelle. Enjoy the podcast. ~ Spence.

Email

[email protected]

Websites

Online Courses *Acupuncture Marketing: Easy Strategies for More Patients - https://goo.gl/coCixD *Introduction to Facebook Ads for Acupuncturists - https://goo.gl/mHW1YL

Free stuff *14-Day Free Email Course - https://goo.gl/DwznfY *Marketing/practice management resource library - https://goo.gl/Acn2Pd *Free eBook with marketing calendar: "10 Ways to Book More Patients with a Marketing Budget of Zero Dollars - https://goo.gl/oua2df

Recommended resources

Lewis Howes' Podcast, The School of Greatness: www.lewishowes.com The 1-Page Marketing Plan, by Allan Dib: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/ Quiet: The Power of Introverts in a World That Can't Stop Talking, by Susan Cain: https://www.amazon.com/Quiet-Power-Introverts-World-Talking/

Professional Profile

Licensed in NY State since 2010 MS AOM (2010) from Finger Lakes School of Acupuncture & Oriental Medicine in Seneca Falls, NY BA (2007) in Biology from Le Moyne College, Syracuse, NY

Professional Achievements

Founder and author of acupuncture marketing resource michellegrasek.com (formerly Modern Acupuncture Marketing) (2014) Online marketing education (online course) published in 2017 Guest lecturer in AOM Practice Management/Marketing course (2015-16) Lead instructor in AOM Practice Management/Marketing course (2017)

Professional Experience

Associate Acupuncturist, AcuHealth of the Finger Lakes, Geneva, NY (2014-Present) Independent Contractor, Acupuncturist, Monroe Community Hospital, Rochester, NY (2011-2014) Acupuncturist, Owner, Ageless Acupuncture & Wellness, Rochester, NY (2011-2014) Admissions Counselor, New York Chiropractic College/Finger Lakes School of Acupuncture & Oriental Medicine (2014-Present) Founder, Author, MichelleGrasek.com (2014-Present)

TRANSCRIPTION

*See full transcription at - https://thegoldencabinet.ca/acupuncturists-dont-like-marketing-practices-overcome-quick-low-cost-methods-get-patients-authentic/

Dr. Pentland: Hey, everybody, welcome to thegoldencabinet.ca, another podcast. I'm really excited to be here today with Michelle Grasek. Welcome! If you haven't been to the Golden Cabinet before, it's a website dedicated to helping people grow their practice, whether you're just starting out, just fresh out of school, or you're in a clinic and you're wanting more patients, or you're wanting to grow your clinic into a business or something in here for you. So, YouTube, Facebook, all the usuals. But thegoldencabinet.ca is where this podcast is going to be, and all the rest are going to be posted. Without further ado, Michelle, welcome to the podcast!

Michelle: Thank you! Hi!

Dr. Pentland: Awesome! I am just going to read through your CV because, again, like I just said, I will not do it justice. My memory, as I age, I need systems, and this is one of them. Anyway, you are New Yorker, you're licensed in New York State to practice acupuncture since 2010, the Master of Science in Acupuncture and Oriental Medicine 2010. I'm Canadian, I'm not familiar with the acronyms, but that's right?

Michelle: Oh, right.

Dr. Pentland: From the Finger Lakes School of Acupuncture and Oriental Medicine in Seneca Falls, New York. BA in 2007 in Biology from LeMoyne College in Syracuse, New York. A New York girl through and through.

Michelle: Yes, upstate.

Dr. Pentland: Upstate. The beautiful, beautiful, beautiful part. I've driven through there from Toronto to New York in my passes, it's such a beautiful place. I had no idea actually. You're the founder and author of Acupuncture Marketing Resource, which is now michellegrasek.com, which formerly was Modern Acupuncture Marketing...