The Golden Cabinet Podcast

Prioritization is one of the most important skills you need if you desire to create something that extends beyond yourself, and if you want to manifest your greatest projects and goals, make the biggest contribution you can to the world, and minimize stress along the journey.

“If you have more than 3 priorities, you don’t have any.” ~ Jim Collins, author of good to great

In order to adhere to these wise words I have kept this section to the 3 main components that are skills you must develop in order to properly prioritize your business life; organization, systems, and distraction.

In the end, prioritization of your time should boil down to you performing the highest value tasks in your practice/clinic/business that are in alignment with your vision and how you want to spend your time each day.

Remember, your business should be created with the purpose of serving your most fully realized life, the life you desire - not you being a slave to it and essentially just having a job.

First step to organizing your practice/clinic/business is to ask yourself;

Do you want a private practice?

Do you want to run a clinic?

Do you want to own a business?

In my experience most TCM docs & acupuncturists are born to be practitioners. Frontline clinicians that are amazing at helping people attain their health related goals with the tools of the trade.

Many of these practitioners may be entrepreneurial in spirit and flirt with the idea of running their own clinic, or building a business where multiple practitioners hang their hat! Sounds good?

This may be a very bad idea

You have to find out who you are, what you want, and what you are cut out for, before jumping into the abyss of running a clinic or business ownership. It could be the difference of attaining the life you desire, or becoming a slave to your business and growing to loathe going to work

CONGRATULATIONS

You have created a

J.O.B.

that you can’t quit

So do some soul searching, some profiling, ask trusted friends and colleagues... Will you be fulfilled with a simple practice, do you want to operate a clinic, or are you cut out for the roller coaster of entrepreneurship?

Each comes with specific ups and downs, and each requires specific skill sets and personality characteristics to succeed, and each requires very different organization and prioritization!

A private practice can and should be kept quite basic. It requires organization for your basic clinical procedures, your client (patient) management, some simple administrative tasks, and marketing.

The main benefits of a private practice are;

It is only you

Things are simple

The limitations of a private practice are;

It is only you

Your time = $

Running a clinic is a lot more complex. It also requires all that is needed to organize a private practice, with the addition of managing multiple practitioners, more complex administrative tasks and possible hiring of support staff, managing culture, and marketing the whole.

The main benefits of running a clinic are;

Working with others

Potential for greater financial gain

The limitations of running a clinic are;

Dependant on you

Not creating an asset

Owning a business is a roller coaster. It requires everything running a clinic does, with the addition of employing a team to free you from business operations, so that you can lead and grow the clinic into a business that becomes a successful company.

The main benefits of owning a business are;

Freedom

Passive income

Growth of an asset

The limitations of owning a business are;

Risk

Responsibility

PRIORITIZATION

Part 1:

Organization

https://TheGoldenCabinet.ca

If you are currently running facebook ads or are considering to do so, this podcast is a must watch / listen. If you are ready to take the plunge or to dive more deeply and make your facebook ads perform better, then take her course. The money you will save on doing your Facebook ads correctly will save you the price of the course in a matter of weeks. Be sure to download the quick reference sheet above to get your discount code! ~ Spence.

Michelle is back to talk Instagram for acupuncturists! If you like this platform personally, then it is a great idea to use it to promote your practice/clinic, and if you plan on doing so, then Michelle has some great advice on how to do it! If you want more information regarding her courses and coaching visit her website here.

~~O

Spence Pentland

Interview with Dr Dominic Stape

I really felt like Dominic and I are on many similar pages when it comes to practice and business growth. His prime directive of addressing personal psychology first resonated with me, and his focus on setting a good foundation for each day with a solid morning routine was music to my ears! Dominic has created 2 successful clinics and is ready to share his wisdom. Watch / Listen now to get access to a free 5 level practice analysis of your practice. ~ Spence

Email [email protected]

Websites naturallifeacupuncture.com Brad Whisnant Seminars

Professional Profile -Board certified Doctor of Oriental Medicine in the state of New Mexico. 2001 -BS in biology and chemistry 1996 -Biomedical research scientist. Researching allergies, cancer, anti anxiety drugs. 1994-96, 2001-04 -cytogenetic technology. 1997

Professional Achievements -In practice since 2001 -grew to 200 patients/week. -invested in real estate to diversify -manage a staff of 5 -opened a second clinic , physical medicine. Didn’t feel as connected with patients and put more focus on TCM clinic. -hire associate Drs to do the acupuncture. -stable clinic. I can be as busy as I want to be. -trained in Copenhagen in Acunova -volunteer in Vietnam for Brad Whisnant Seminars.

Professional Experience -UNM school of medicine. -Genzyme genetics -Natural life ACUPUNCTURE AND WELLNESS

It is such a pleasure to spend time with Michelle. She is so nice and genuine, and it is so clear how much she simply wants to help her fellow acupuncturists succeed. She is to the point about sharing tips and tricks about marketing your practice, especially if it isn’t something you like to do, or are uncomfortable doing. The way she frames ‘getting the word out’ will make even the most ‘anti-sales’ folk consider how important it is to tell the world about you and your wonderful gift you have to share! She also has so many free things to share, and recommends a few valuable resources as well. Check out the links in the show notes to explore all things Michelle. Enjoy the podcast. ~ Spence.

Email

[email protected]

Websites

Online Courses *Acupuncture Marketing: Easy Strategies for More Patients - https://goo.gl/coCixD *Introduction to Facebook Ads for Acupuncturists - https://goo.gl/mHW1YL

Free stuff *14-Day Free Email Course - https://goo.gl/DwznfY *Marketing/practice management resource library - https://goo.gl/Acn2Pd *Free eBook with marketing calendar: "10 Ways to Book More Patients with a Marketing Budget of Zero Dollars - https://goo.gl/oua2df

Recommended resources

Lewis Howes' Podcast, The School of Greatness: www.lewishowes.com The 1-Page Marketing Plan, by Allan Dib: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money/ Quiet: The Power of Introverts in a World That Can't Stop Talking, by Susan Cain: https://www.amazon.com/Quiet-Power-Introverts-World-Talking/

Professional Profile

Licensed in NY State since 2010 MS AOM (2010) from Finger Lakes School of Acupuncture & Oriental Medicine in Seneca Falls, NY BA (2007) in Biology from Le Moyne College, Syracuse, NY

Professional Achievements

Founder and author of acupuncture marketing resource michellegrasek.com (formerly Modern Acupuncture Marketing) (2014) Online marketing education (online course) published in 2017 Guest lecturer in AOM Practice Management/Marketing course (2015-16) Lead instructor in AOM Practice Management/Marketing course (2017)

Professional Experience

Associate Acupuncturist, AcuHealth of the Finger Lakes, Geneva, NY (2014-Present) Independent Contractor, Acupuncturist, Monroe Community Hospital, Rochester, NY (2011-2014) Acupuncturist, Owner, Ageless Acupuncture & Wellness, Rochester, NY (2011-2014) Admissions Counselor, New York Chiropractic College/Finger Lakes School of Acupuncture & Oriental Medicine (2014-Present) Founder, Author, MichelleGrasek.com (2014-Present)

TRANSCRIPTION

*See full transcription at - https://thegoldencabinet.ca/acupuncturists-dont-like-marketing-practices-overcome-quick-low-cost-methods-get-patients-authentic/

Dr. Pentland: Hey, everybody, welcome to thegoldencabinet.ca, another podcast. I'm really excited to be here today with Michelle Grasek. Welcome! If you haven't been to the Golden Cabinet before, it's a website dedicated to helping people grow their practice, whether you're just starting out, just fresh out of school, or you're in a clinic and you're wanting more patients, or you're wanting to grow your clinic into a business or something in here for you. So, YouTube, Facebook, all the usuals. But thegoldencabinet.ca is where this podcast is going to be, and all the rest are going to be posted. Without further ado, Michelle, welcome to the podcast!

Michelle: Thank you! Hi!

Dr. Pentland: Awesome! I am just going to read through your CV because, again, like I just said, I will not do it justice. My memory, as I age, I need systems, and this is one of them. Anyway, you are New Yorker, you're licensed in New York State to practice acupuncture since 2010, the Master of Science in Acupuncture and Oriental Medicine 2010. I'm Canadian, I'm not familiar with the acronyms, but that's right?

Michelle: Oh, right.

Dr. Pentland: From the Finger Lakes School of Acupuncture and Oriental Medicine in Seneca Falls, New York. BA in 2007 in Biology from LeMoyne College in Syracuse, New York. A New York girl through and through.

Michelle: Yes, upstate.

Dr. Pentland: Upstate. The beautiful, beautiful, beautiful part. I've driven through there from Toronto to New York in my passes, it's such a beautiful place. I had no idea actually. You're the founder and author of Acupuncture Marketing Resource, which is now michellegrasek.com, which formerly was Modern Acupuncture Marketing...