The Global Discussion - Kate Bradley Chernis
04/11/23 • 47 min
Kate Bradley Chernis is the Founder & CEO of Lately.AI, an AI-powered content repurposing engine and a social media management, employee advocacy and sales enablement syndication platform. Thanks to nine years of its proprietary machine learning and natural language processing data, Lately can pinpoint the ideas, words and phrases that will get any target audience to click, like or share. It also learns the unique voice of any brand or individual and transfers the style of that voice into social posts. Lately, then splices up long-form text, audio or video content into dozens of high-performing social posts – which include audiograms and video clips – based on your unique writing model.
As a former rock 'n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She's also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned on the radio about the neuroscience of music helps fuel Lately's artificial intelligence.
Before founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI YoY for three years.
In addition, Kate has appeared as a guest speaker on podcasts and led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.
About The Global Discussion:
The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.
To learn more about The Global Discussion, please visit:
https://www.theglobaldiscussion.com
Kate Bradley Chernis is the Founder & CEO of Lately.AI, an AI-powered content repurposing engine and a social media management, employee advocacy and sales enablement syndication platform. Thanks to nine years of its proprietary machine learning and natural language processing data, Lately can pinpoint the ideas, words and phrases that will get any target audience to click, like or share. It also learns the unique voice of any brand or individual and transfers the style of that voice into social posts. Lately, then splices up long-form text, audio or video content into dozens of high-performing social posts – which include audiograms and video clips – based on your unique writing model.
As a former rock 'n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She's also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned on the radio about the neuroscience of music helps fuel Lately's artificial intelligence.
Before founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI YoY for three years.
In addition, Kate has appeared as a guest speaker on podcasts and led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.
About The Global Discussion:
The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.
To learn more about The Global Discussion, please visit:
https://www.theglobaldiscussion.com
Previous Episode
The Global Discussion - Sally Maier-Yip
Sally Maier-Yip is a highly accomplished and multi-award-winning entrepreneur, public speaker, and cross-cultural marketing expert with over 20 years of experience in the industry. She is the Founder and Managing Director of 11K Consulting, an award-winning UK-based consultancy specializing in helping European and Chinese companies expand into new markets.
Sally is a well-respected marketing industry leader and is highly regarded for her extensive cross-cultural communication and understanding knowledge. She has worked with various clients across various industries, including property, design, architecture, luxury lifestyle, and fashion.
Sally is a regular speaker at marketing and business events and is often called upon to share her insights and expertise with audiences worldwide. She has spoken at prestigious events such as the London Business School, Birbeck University, Cathay Pacific’s Asia conference, Mulan Foundation Networks, and many more.
In addition to her marketing and cross-cultural communication work, Sally is a passionate advocate for women's empowerment and gender equality. She is actively involved in several organizations supporting women in business and is committed to helping them achieve their full potential.
Sally has received numerous awards and recognition for her work, including being the winner of the “Women in Business – Business Growth Award” category by Business Awards UK; and being shortlisted for the Asian Women of Achievement Awards – Entrepreneur category.
Sally Maier-Yip is a highly respected and accomplished entrepreneur and marketing expert who has significantly impacted the industry through her cross-cultural expertise, leadership, and dedication to empowering women in business.
About The Global Discussion:
The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.
To learn more about The Global Discussion, please visit:
https://www.theglobaldiscussion.com
Next Episode
The Global Discussion - Danielle Desir Corbett
Danielle Desir Corbett is a multi-talented entrepreneur, writer, and podcaster making waves in the podcasting industry. She hosts The Thought Card, a podcast about travel and personal finance, and is the founder of WOC Podcasters, a platform that amplifies the voices of women of colour in podcasting. Through her work, Danielle is on a mission to inspire and empower people to achieve financial independence, travel the world, and live their best lives. Danielle's interest in personal finance and travel began at a young age. As a child, she was fascinated by money and how it worked, and she loved to explore new places and cultures. These passions led her to pursue a degree in finance and work in the financial industry for several years. However, Danielle soon realized she wanted to do something more meaningful and fulfilling with her life. In 2015, Danielle took a leap of faith and quit her job to travel the world. She backpacked through Europe and Asia for six months and discovered a newfound love for travel and adventure. Danielle started a blog during her travels to document her experiences and share her insights with others. This blog eventually evolved into The Thought Card podcast, launched in 2017. Danielle shares her personal finance and travel tips on The Thought Card and interviews experts and entrepreneurs in these fields. Her podcast covers various topics, from saving money for travel to starting a business while working a full-time job. Danielle aims to help listeners overcome their financial obstacles and achieve their travel goals through her conversations. In addition to hosting The Thought Card, Danielle founded WOC Podcasters, a community and resource hub for women of colour in podcasting. Through WOC Podcasters, Danielle provides a platform for these creators to connect, collaborate, and grow their podcasts. She also offers workshops, courses, and other resources to help women of colour succeed in the podcasting industry. Danielle's work has earned her numerous accolades and opportunities. She has been featured in publications like Forbes, CNBC, and Travel + Leisure and has spoken at events like Podcast Movement and FinCon. She has also been invited to collaborate with brands like Airbnb, Expedia, and Capital One. Danielle Desir Corbett is a force to be reckoned with in the podcasting and personal finance communities. Through her podcast and community work, she inspires and empowers women of colour to achieve their dreams and create their paths in life. If you're seeking inspiration, insights, practical travel, and personal finance tips, check out The Thought Card and WOC Podcasters.
About The Global Discussion:
The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.
To learn more about The Global Discussion, please visit:
https://www.theglobaldiscussion.com
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