Creative Golf Marketing with Steve Graves

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Clubs and those that are responsible for marketing them are facing a variety of challenges today, many of them unprecedented. As a result, more than ever marketers need to navigate new and challenging landscapes to promote their club’s products and services. In this context, creativity in marketing and designing programming to influence certain behaviours, and more specifically the behaviours that we want from our members and perspective members, has never been more important.
On this episode of the GIG Podcast, we are privileged to have Steve Graves of Creative Golf Marketing join us for an in-depth conversation about all things club marketing, the current state of the private club industry in North America, and as well we get to talk about where it might be going. As you’ll see when you tune in, Steve is genuine, passionate about our industry, and as a former club manager himself he understands the wants and needs of club owners and operators as well as anyone.
About Steve Graves & Creative Golf Marketing
Steve Graves is the Founder & President of Creative Golf Marketing, an award-winning agency that has been providing customized marketing and consultation services for the private club industry for 30 years. CGM has successfully performed membership marketing services and consultations for over 1,500 private clubs, including golf, country, tennis, yacht and city clubs in the United States and Canada. The company works with a limited number of private clubs each year to provide each client with the individualized attention they deserve.

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