The GIG Podcast

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The importance of inclusivity in the golf industry cannot be overstated. Fostering an inclusive environment is not only important when trying to be an employer of choice, but it also helps to create a welcoming atmosphere that allows all individuals to enjoy and participate in the sport. By promoting inclusivity, clubs can inspire positive change and ensure that everyone, regardless of their ability, has an opportunity to connect, learn and grow through the game and business of golf. From Todd Kierstead's and Jeremey MacRae's perspective, inclusivity is the right thing to do for both ethical and practical reasons. Todd, as the Founder of Paragolf Canada, is passionately committed to breaking down barriers for individuals with disabilities in golf, while Jeremey, as a club manager, understands firsthand the benefits of creating an inclusive environment that not only benefits the club, its members, and its employees, but also makes a meaningful impact on the lives of those often marginalized due to their disabilities.

In this episode of The GIG podcast, host Scott Masse talks with Todd Kierstead and Jeremey MacRae about the importance of inclusivity in the golf industry. Kierstead is the Founder of ParaGolf Canada, an organization dedicated to promoting inclusivity for individuals with disabilities in golf. MacRae is the General Manager/COO at Bayview Golf and Country Club in Toronto.

“It's about changing the mindset of the individual, of showing them that yes, they can play golf, but it's also now changing the mindset of the industry.” – Todd Kierstead.

Here's what we cover with Todd & Jeremey on this episode:

• Explore the growing importance of fostering inclusivity within the golf industry.
• Delve into the unique obstacles disabled golfers encounter and potential solutions.
• Be inspired by the triumphant tales of inclusivity breaking barriers in golf.
• Unearth various initiatives aimed at advancing inclusive practices in golf clubs.
• Recognize the need for proactive efforts towards establishing inclusive golf environments.

About Todd Kierstead & Jeremey MacRae

Meet Todd Kierstead, a passionate PGA member and the driving force behind Paragolf Canada, an organization committed to inspiring golfers of all abilities to reclaim their love for the sport, no matter their unique circumstances. Todd's unwavering dedication to giving a voice to individuals with disabilities is felt throughout the industry, making him a respected advocate for change. Alongside Todd, we are joined by Jeremey MacRae, the esteemed GM/COO of Bayview Golf and Country Club. Jeremey's extensive experience in the private club sector has led him to champion inclusivity in his workplace, making Bayview a shining example of a truly inclusive club.

On this episode of The GIG Podcast, we'll show you the real impact of inclusivity in the golf industry and how to create a welcoming environment that truly attracts a diverse community of players and team members to your club. Don't miss out on the opportunity to make a difference and elevate your club to new heights of success!

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

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Does any of this feel familiar?

You’re frustrated from constantly having to repeat yourself and not being understood. You have anxiety from not being able to effectively express your ideas and having them fall on deaf ears. You feel powerlessness from trying different tactics to communicate your message, and not seeing the results you desire.

In a world of quick gratification, it can be difficult to effectively communicate as a leader. Poor communication can lead to confusion, frustration, and even discord in the workplace. Colin Cox, a leadership coach, knows all too well the importance of effective communication. Having served as COO of Demonware, and having begun work at Electronic Arts by the tender age of 15, Colin has developed a tremendous amount of experience in executive communication.

On this episode of The GIG Podcast, Colin shares with us his expertise on how to craft effective digital, verbal, and written communication and how to lead with the conclusion in order to capture the attention of your audience. So, if you're looking to improve your leadership communication skills, then this episode is for you!

"Having a key message and leading with your conclusion are two things that I've observed that help communication be a lot better received." – Colin Cox

Here's what we cover with Colin Cox in this episode:

• How Colin’s passion for video games and sports lead to his early career success at just 15 years old.
• What the importance of the "Bookending" technique is in effective communication.
• What the power of listening to the "environment” is, and how can it be used to craft a message for an audience.

About Colin Cox

Colin Cox is a leadership coach and former COO of Demonware, the online studio for Activision. He has worked in the tech and gaming industry since he was 15 and is an expert in communication, leadership, and executive coaching.
Colin Cox was a high school dropout who found himself in a government funded program to help troubled teens. Through this program, he managed to get a work placement at Electronic Arts which changed his life. Through his passion for video games, ice hockey, and technology, he developed his interpersonal skills and found himself leading a team at EA by the age of 17. Through this experience, Colin developed key communication skills, such as getting to the point quickly, leading with a conclusion, and bookending. He has since used these skills to gain attention from a panel of judges for a prestigious industry award and to explain complex topics to his audiences. He believes that the most underutilized superpower of communication is actually the skill of listening.

If you're seeking to achieve precise, articulate communication in your leadership, then don't miss this episode of The GIG Podcast! Be sure to join us as we provide the means for you to accomplish your goal of effective communication. Listen now!

BONUS! Colin as created a 20% discount code for GIG Nation for his Communicate Like a Pro online course. The code is GIG, and you can manually apply it via the website linked above, or access these direct checkout links with the code applied for USD and CAD buyers.

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

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The Golf Kitchen concept was initially born at a meeting at Sebonack Golf Club in Southampton in 2010. With some solid ideas, Diana DeLucia, created her first book and proof of concept titled Golf Club World, Behind the Gates which published in 2013. The recipes and culinary stories proved to be very popular and thus the Golf Kitchen book concept was realized. DeLucia traveled the USA and the world to uncover some of the finest Private Golf and Country Club and Resort teams. The first Golf Kitchen book was launched at Winged Foot Golf Club in Mamaroneck, New York and hosted by Executive Chef Rhy Waddington and a star-studded line up of Private Golf and Country Club Chefs from the USA and abroad cooking a food and wine tasting menu for the members and guests that will always be a night to remember. A similar event quickly followed at Cassique at Kiawah Island Club, South Carolina which was hosted by Executive Chef Doug Blair and once again included a collaboration of an elite group of chefs from Private Golf and Country Clubs from the USA and abroad. It was at Cassique that the magazine concept was born, and Golf Kitchen Magazine is now in its second year.
Golf Kitchen Punta Mita, a four-day golf and culinary extravaganza was hosted in Punta Mita, Mexico - which boasts both Four Seasons and St. Regis resorts on the property and two renowned Jack Nicklaus Signature-designed golf courses, Pacifico and Bahia – on April of 2018 and 2019 with the help and support of Punta Mita, Golf Kitchen participating chefs and clubs, friends of Golf Kitchen chefs, residents and guests.
Golf Kitchen Magazine is now a luxury, biannual collectable magazine and 2022 will be it's fifth year in production.

Highlights from this episode of The GIG Podcast that you don’t want to miss include:

• Diana tells us about her journey from food photographer to CEO of Golf Kitchen.
• Find out what attracted Diana to feature golf clubs as opposed to yacht clubs or city clubs.
• In all her travels putting together your Golf Kitchen publications, find about Diana’s favourite place or experience.
• Learn about some of the common traits Diana finds in the Chef’s that she has interviewed.
• In Diana’s opinion, what makes for a world class Chef.
• Hear about what Diana thinks are the challenges are facing this unique industry.
• Find out what a small club with a few staff can learn from a world class club and chef
• Learn about how a Club can qualify for the Golf Kitchen Culinary Excellence Awards.

About Diana DeLucia

​Diana DeLucia is an internationally acclaimed Australian photographer and journalist who now resides in Stamford, Connecticut, U.S.A.
Diana’s passion for highlighting talented Chefs in the Golf world has inspired a culinary movement across the world at golf clubs and resorts. As she challenges these golf destinations, she knows that awareness of enhancing the golf culinary lifestyle can bring more enjoyment to the game – and help sustain the growth of golf and travel worldwide.
Diana has since created Golf Kitchen Magazine, a luxury biannual print publication and a second book in the Golf Kitchen series is in production titled Golf Kitchen America.
Diana has held two successful events in conjunction with Punta Mita, Mexico and established the Golf Kitchen Culinary Excellence Awards in 2018 at Edgewood

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

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Welcome to another episode of the 19th Hole Series of The GIG Podcast with F&B industry Guru Matt Rolfe!

As founder of Results Hospitality and Westshore Hospitality Group, Matt Rolfe is a coach, speaker, and entrepreneur who mentors the top ten percent of the hospitality industry toward unlocking their true potential.

The 19th Hole Series of The GIG Podcast focuses on everything that happens at your club after your members & guests putt out on the 18th green! Inside this series of episodes, on each show we host a peer-based conversation between Matt and an actual F&B operator from the club industry. Each time you tune in, we’ll dive deep into the episode guest’s F&B operations at their club and discuss the various challenges & opportunities that they are currently facing. These episodes are designed to promote the sharing of various industry best practices while also uncovering real solutions to real challenges facing actual industry operators which will help you accelerate your clubs F&B success going forward.

On this episode of The GIG Podcast, we are joined by Luke Nieuwland, the proud owner/operator of Whisky Run Golf Club in Port Colborne, Ontario. Luke’s family has been dedicated to their facility for over 30 years which is why it’s such a big part of his life. As the Owner/Operator of Whisky Run, his duties include managing all aspects of the day-to-day business, but his focus has really shifted towards the F&B side of the operation more recently which is why his participation on this episode of The GIG Podcast is so timely.

Highlights from this episode of The GIG Podcast that you don’t want to miss include:

• Why it’s important to know how your operation is going to “win” this season? And how to figure that out.
• Hear about how 17% of hospitality jobs in North America are vacant and the catastrophic effects that is having on our industry when 2 out of 10 jobs on your roster are not filled.
• How to use the concept of the net promotor score to measure the happiness of your F&B staff team.
• Why vision, data, and measurement can be powerful tools when building and designing your menu which will benefit your guests and your businesses bottom line.
• Learn how to design and implement a 3-step service strategy process that’s easy to get buy in from your team on, and that’s easy for them to execute consistently.
• Learn about the importance of having your team members deliver a prompt and enthusiastic welcome when guests enter your restaurant...and what the not so obvious benefit of that will be.
• Find out why it’s so important for your servers to be story tellers that make passionate recommendations on your products with every guest and learn what the benefits are to the server and to your bottom line.
• Hear about why you should want your team members to “end” the experience with your guests at your club by giving them a reason to return.
• Understand the power of having an effective loyalty program and how implementing one can improve your business in a huge way.

About Matt Rolfe

Matt Rolfe is a coach, speaker, and entrepreneur who mentors the top ten percent of the hospitality industry toward unlocking their true potential.

As founder of Results Hospitality and Westshore Hospitality Group, he has worked with hundreds of leadership teams throughout North America.

Beginning his career with companies like Bacardi and Labatt/Anheuser Busch, Matt has become an indus

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

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Are you ready for a mind-blowing revelation? The unexpected truth about boosting your golf coaching business's profitability and efficiency will leave you in awe. Get ready to discover a game-changing approach that's surprisingly effective in increasing your income and the satisfaction of your students. Curious to know more? Tune in for some eye-opening insights that will revolutionize your golf coaching career.

Christofer Nassil, a golf enthusiast and seasoned business coach, has made significant strides in the golf coaching industry with his innovative model for helping golf instructors scale their business and make more money. Originating from the north of Sweden and drawing on his background in coaching salespeople, Christofer has implemented a unique sales strategy and system within the golf coaching realm that’s generating real results for golf professionals. Through his Golf Coach Academy online learning platform, Christofer has introduced a pioneering approach, enabling golf coaches to emphasize the “sale of scores” to clients, resulting in improved profitability and elevated value for their students. His unconventional methods have positioned him as a notable figure in the industry in Europe, sought after for his expertise and achievements in enhancing the business of golf coaching.

In this episode, you will learn about:

• Mastering a New Business Model for Golf Coaches: Learn how to maximize your profitability and efficiency as a golf instructor, taking your coaching career to the next level.
• Unlocking Secrets to Improving Golf Scores without Changing Swing: Discover innovative techniques to help your clients achieve better scores on the course, without needing to overhaul their swing mechanics.
• Golf Coach Academy Success Stories: Hear inspiring stories of golf coaches who have achieved remarkable success and learn how you can apply their strategies to elevate your own coaching journey.
• Engaging Students During Golf Lessons: Explore effective ways to captivate and motivate your students during golf lessons, creating a more enriching and satisfying experience for both you and your students.
• Embracing the Head Coach Method in Golf Instruction: Uncover the benefits of adopting a head coach approach in your golf instruction, and how it can lead to increased income and client satisfaction.

The resources mentioned in this episode are:

• Search for Golf Coach Academy online to access the e-learning platform and business support community for golf instructors. The platform offers access to all the information, trainings, and books for a low monthly fee, with the option to cancel anytime.
• Find the book Shoot Lower Scores on Amazon, which serves as a handbook for golf coaches to use in their coaching methods. The book provides 25 steps to shooting lower scores, focusing on strategic improvements rather than swinging technique.
• Follow Christofer on social media for updates and insights into his coaching methods and business support for golf professionals and clubs. Direct message him for any questions or inquiries.
• Reach out to Christofer for personalized support and guidance in implementing the head coach method and improving the business model for golf coaching. He offers direct messaging and video support to assist with any queries or challenges.
• Consider joining the Golf Coach Academy platform to gain access to valuable resources, support, and guidance for golf clubs and professionals. The platform aims to fill the void in the golf coaching community and help clubs become

To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.