How to Make Your Expat SEO Awesome with Sarah Moon
08/30/23 • 50 min
Like the show? Have a burning question? Send a text?
Get set for a thrilling journey through the intriguing world of SEO with our remarkable guest, Sarah Moon. With her roots in Luxembourg and extended stay in Ireland, Sarah
Is it possible to get SEO traction if your content and marketing is in, say English (for example!) but you live in Germany?
In this episode I talk to Sarah Moon, who is not an expat and doesn’t live in Germany. What she is, is a SEO and movement marketing expert.
Sarah is the founder of Sarah Moon & Co, a Portland, Oregon-based boutique SEO-first marketing & business strategy firm that helps audacious change-makers, thought-leaders, and transformational causes get found and make an impact. SM&Co is one of the original Squarespace Specialists, and the original marketing studio to optimize SEO services for Squarespace users.
I’ve been searching far and wide for someone who could provide guidance on how to do expat/multi-lingual SEO and she's the first and only person I’ve found who had some thoughtful, meaty answers.
Some of the things we discussed:
→ Why low search terms can be your friend
→ Why it’s important to listen for terms people use repeatedly when talking about your business IRL
→ Branded search, what it is and why it’s important for expat businesses
→ Why you should have a Google business profile even if you are a totally remote business
→ How outbound links on your website send signals about your location to Google
→ The impact of top level domain (.de vs. com)
→ SEO Considerations for setting up multilingual websites
This a nerdy but highly VALUABLE conversation if you want to up your SEO game and you’re producing content in a language differs from the region where you live.
Sarah also generously created a resource page full of free resources and a big discount code on her website just for listeners!
You can find her both at her website and on LinkedIn here:
https://sarahmoon.net https://www.linkedin.com/in/sarahmoon/
You can find this episode and all episodes as well as show notes for each at https://thegermanylist.de/the-germany-expat-business-show-podcast/
Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.
Like the show? Have a burning question? Send a text?
Get set for a thrilling journey through the intriguing world of SEO with our remarkable guest, Sarah Moon. With her roots in Luxembourg and extended stay in Ireland, Sarah
Is it possible to get SEO traction if your content and marketing is in, say English (for example!) but you live in Germany?
In this episode I talk to Sarah Moon, who is not an expat and doesn’t live in Germany. What she is, is a SEO and movement marketing expert.
Sarah is the founder of Sarah Moon & Co, a Portland, Oregon-based boutique SEO-first marketing & business strategy firm that helps audacious change-makers, thought-leaders, and transformational causes get found and make an impact. SM&Co is one of the original Squarespace Specialists, and the original marketing studio to optimize SEO services for Squarespace users.
I’ve been searching far and wide for someone who could provide guidance on how to do expat/multi-lingual SEO and she's the first and only person I’ve found who had some thoughtful, meaty answers.
Some of the things we discussed:
→ Why low search terms can be your friend
→ Why it’s important to listen for terms people use repeatedly when talking about your business IRL
→ Branded search, what it is and why it’s important for expat businesses
→ Why you should have a Google business profile even if you are a totally remote business
→ How outbound links on your website send signals about your location to Google
→ The impact of top level domain (.de vs. com)
→ SEO Considerations for setting up multilingual websites
This a nerdy but highly VALUABLE conversation if you want to up your SEO game and you’re producing content in a language differs from the region where you live.
Sarah also generously created a resource page full of free resources and a big discount code on her website just for listeners!
You can find her both at her website and on LinkedIn here:
https://sarahmoon.net https://www.linkedin.com/in/sarahmoon/
You can find this episode and all episodes as well as show notes for each at https://thegermanylist.de/the-germany-expat-business-show-podcast/
Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.
Previous Episode
How a Udemy Course Lead to Thousands of Euros in Client Contracts with Emily Hughes
Like the show? Have a burning question? Send a text?
Emily Hughes is an American and the founder of Emily Claire & Co an agency that specializes in copywriting and influencer marketing for B2C female founders, based out of Hamburg.
Emily has a great 'How I ended up in Germany story.' She was working as a performer on a German cruise ship! After docking in Hambugg her singin' dancin' self took a look around and said 'I love this place!'
This was a fun episode with a lot of digital marketing shop talk. Emily and I discussed:
- How a creating a course as a lead generator, sales asset and authority builder lead to thousands of euros in client contracts
- What exactly influencer marketing is. My (and maybe your?) understanding was a little, uh...simplistic
- Our different understandings of what a ‘start-up’ is and why so many industries and businesses suddenly started ending with ‘tech
- How she got her initial clients by reaching out to people in a very niche industry which she where she had connections
- How she cleverly bridges the gap between no influencer marketing and ridiculously expensive influencer marketing for her clients
Emily also shared her insights into how startups can leverage influencers to get their brand in front of their target audience and what it's like to have two skill sets (copywriting and influencer marketing). We discuss the difference between influencer marketing and PR and share some tips on how to find the influencers that will best represent your brand.
It's not all business talk; Emily opens up about the challenges she faced when becoming self-employed in Germany and shares some advice for those considering the same path. This episode is packed full of insights, advice, and inspiration, so grab an Astra (or a Fritz Kola) and enjoy my convo with Emily Claire Hughes.
Where to find Emily:
https://www.emilyclaireand.co/
https://www.instagram.com/emilyinhamburg/
https://www.linkedin.com/in/emily-claire-hughes-366108181/
You can find this episode and all episodes as well as show notes for each at https://thegermanylist.de/the-germany-expat-business-show-podcast/
Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.
Next Episode
From Student Visa to Amazing Side Hustle Success with Aazar Shad
Like the show? Have a burning question? Send a text?
Ever wondered how a successful entrepreneur and side-hustler from a foreign land made it big in Germany?
Aazar Shad is a hustler, entrepreneur and marketer. He loves ads, tearing them down and figuring out why they work. He runs an expat newsletter, The Munich Post with 5500+ subscribers.
Originally from Pakistan, Aazar made Munich his home and showed us that resilience and a never-say-quit attitude can lead to incredible success.
Buckle up as Azar takes us through his entrepreneurial journey filled with trials, tribulations, and triumphs, along with his in-depth insights into the fascinating world of performance marketing and consulting.
You can find this episode and all episodes as well as show notes for each at https://thegermanylist.de/the-germany-expat-business-show-podcast/
Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.
The Germany Expat Business Show - How to Make Your Expat SEO Awesome with Sarah Moon
Transcript
So I am talking to Sarah Moon today , and Sarah Moon is
Speaker 1website SEO Movement Marketer . Extraordinaire and full disclosure . When I started this website business , I wisely bought some coaching for her from her , and
Speaker 1she's based in Portland , oregon , so I am not going to ask her how she en
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