From odd jobs in Berlin to successful sales expert with Penny Blackmore

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11/26/23 • 40 min

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Imagine taking a leap of faith, moving to a new country, and building a successful business with no university degree in hand.
This was the journey of Penny Blackmore, a sales and marketing consultant who transitioned to freelancing in Germany.
Join us as we explore Penny's fascinating journey to Germany and how she established her successful sales and marketing consultancy, Company Studio. From working at a digital product studio to dealing with the intricacies of freelance work in Germany, Penny’s story is a testament to the power of resilience and determination.
Penny’s worked with clients ranging from Twitter to Tetra Pak in locations across Australia, Europe, and the US. She headed up business development at two globally recognised design agencies and has expertise in startups, innovation and design.
Penny now brings this unique expertise to her hyper-specific niche helping her clients to with their sales and marketing. Other things to know? Penny is working on a novel as well as writing an occasional newsletter, And Another Thing, with an accompanying podcast.
She loves writing and has been published in the Guardian and the Huffington Post. Penny competed at the Olympics as a gymnast in 2004, which has taught her infinite lessons about tenacity, motivation, and resilience.

You can find this episode and all episodes as well as show notes for each at https://thegermanylist.de/the-germany-expat-business-show-podcast/
Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.

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What's your Magic? Exploring her German Roots and Becoming a Brand Expert with Karina Weber

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In this episode I talk to Karina Weber, also known as the Brand Architect.
We talk about her journey from Canada to Germany, where she built a flourishing marketing business, specialized in branding and carved a niche within female, service-oriented businesses struggling with branding issues.
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Karina talked about her experience providing free content, fine-tuning her offerings to resonate with her target market, and her innovative approach in creating a program that responds to her clients' needs.
We also talked about the pros and cons and necessity of building a location independent and travel-friendly business - especially as expats.