
The Briefing: Customer Wallets, Customer Futures #24
08/31/23 • 51 min
Will brands have their own wallets for customers? Will customers have their own wallets that they give brands access to? How will digital wallets reshape the data we store? And what’s the difference between personal and personalised wallets?
In this episode of The Briefing I discuss all of this and more with Jamie Smith, founder of Customer Futures.
This episode also features an announcement about the future of this podcast. The Briefing will only be available to members in future. To find out more about the membership and how to join visit www.traceyfollows.com
The Discussion episodes continue to be available wherever you listen to podcasts.
Jamie Smith https://www.customerfutures.com/
Tracey’s deck, Identity Century: https://www.canva.com/design/DAFrapqZWbo/view?utm_content=DAFrapqZWbo&utm_campaign=designshare&utm_medium=embeds&utm_source=link
Accenture’s Tech Trends https://www.accenture.com/content/dam/accenture/final/accenture-com/a-com-custom-component/iconic/document/Accenture-Technology-Vision-2023-Full-Report.pdf
Tracey's book 'The Future of You: Can Your Identity Survive 21st Century Technology?' available in the UK (https://bit.ly/44ObTha) and US (https://bit.ly/3OlDxgk)
Will brands have their own wallets for customers? Will customers have their own wallets that they give brands access to? How will digital wallets reshape the data we store? And what’s the difference between personal and personalised wallets?
In this episode of The Briefing I discuss all of this and more with Jamie Smith, founder of Customer Futures.
This episode also features an announcement about the future of this podcast. The Briefing will only be available to members in future. To find out more about the membership and how to join visit www.traceyfollows.com
The Discussion episodes continue to be available wherever you listen to podcasts.
Jamie Smith https://www.customerfutures.com/
Tracey’s deck, Identity Century: https://www.canva.com/design/DAFrapqZWbo/view?utm_content=DAFrapqZWbo&utm_campaign=designshare&utm_medium=embeds&utm_source=link
Accenture’s Tech Trends https://www.accenture.com/content/dam/accenture/final/accenture-com/a-com-custom-component/iconic/document/Accenture-Technology-Vision-2023-Full-Report.pdf
Tracey's book 'The Future of You: Can Your Identity Survive 21st Century Technology?' available in the UK (https://bit.ly/44ObTha) and US (https://bit.ly/3OlDxgk)
Previous Episode

The Discussion: Biometrics: The Rights And The Responsibilities #23
In this episode of The Discussion I speak to Andrew Bud, Founder and CEO of iProov, the world leader in biometric face verification. We discuss the importance of keeping ahead of security in biometrics, the advantages of face biometrics over the iris or palm - and what he thinks about the future of anonymity.
I also speak with Bronwyn Williams, a futurist and economist based in South Africa. We discuss the issues that could arise from a single company becoming the centralised global infrastructure for digital identities ie Worldcoin’s World ID.
Tracey's book 'The Future of You: Can Your Identity Survive 21st Century Technology?' available in the UK (https://bit.ly/44ObTha) and US (https://bit.ly/3OlDxgk)
iProov
website https://www.iproov.com
Genuine Presence Assurance
https://www.iproov.com/why-iproov/the-problem-we-solve/genuine-presence
Biometric Threat Report
https://www.iproov.com/reports/biometric-threat-intelligence
Flux Trends website
Bronwyn's blog
Bronwyn's book
https://www.amazon.co.uk/Future-Starts-Now-Insights-Technology/dp/1472981502
Next Episode

The Discussion: The Game of Identity: entertainment meets education #25
Interactive experiences like Roblox are giving children the chance to explore their identity like never before. In this episode I speak with kids media consultant Jo Redfern about the intricacies of Gen Z’s digital identity, self-expression, and the power children have in the 21st century to shape their virtual personas.
We discuss the new Barbie movie and the intersection of merchandising and identity. As well as thinking about the future of education and the alternative the learning paths that gaming and digital platforms are revealing.
The Future of You is a finalist in the Independent Podcast Awards 2023.
Tracey's book 'The Future of You: Can Your Identity Survive 21st Century Technology?' available in the UK (https://bit.ly/44ObTha) and US (https://bit.ly/3OlDxgk)
Jo Redfern's LinkedIn
Kids Media Podcast
https://podcasts.apple.com/gb/podcast/kids-media-club-podcast/id1573404550
Future of Education 2050 Report
https://drive.google.com/uc?export=download&id=1Cu0aisIbr_9c-UucelETT92cRUppubYm
Tracey in Daily Mail
Tracey in the Mirror
https://www.mirror.co.uk/tech/future-education-technology-3d-virtual-30900376
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