Today's episode looks at podcast measurement standards. We discussed the challenges of open-source analytics, the critical need for integrity in data, and how industry standards like IAB certification are shaping the landscape.
We explored how these measurements impact both podcasters and advertisers. Our conversation also underscored the necessity of community support in fostering sustainable models that respect creators and listeners.
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05/15/24 • 46 min
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The Future of Podcasting - The Future of Podcast Measurement
Transcript
The future of podcast measurement.
Daniel, future of podcast episode number 43,
the future of podcast measurement. Everybody bust out their rulers or something, I don't know, to, measure that with this, inspired by our good friends at Spotify who have left the IAB. And, I guess they're just gonna let their certification. They're no longer certified on I think we're up to 2.2 now for the IAB certification.
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