The Future of Podcast Measurement
05/15/24 • 46 min
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Today's episode looks at podcast measurement standards. We discussed the challenges of open-source analytics, the critical need for integrity in data, and how industry standards like IAB certification are shaping the landscape.
We explored how these measurements impact both podcasters and advertisers. Our conversation also underscored the necessity of community support in fostering sustainable models that respect creators and listeners.
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Podcast 2.2 Standards
https://iabtechlab.com/standards/podcast-measurement-guidelines/
Podcast Certified Companies (it shows compliant....)
https://iabtechlab.com/compliance-programs/compliant-companies/#
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Today's episode looks at podcast measurement standards. We discussed the challenges of open-source analytics, the critical need for integrity in data, and how industry standards like IAB certification are shaping the landscape.
We explored how these measurements impact both podcasters and advertisers. Our conversation also underscored the necessity of community support in fostering sustainable models that respect creators and listeners.
Your Hosts
Find Dave at schoolofpodcasting.com
Find Daniel at theaudacitytopodcast.com
Support The Show
Daniel
Podgagement - Boost Your Audience Engagement
Social Subscribe and Follow Plugin
Dave
Mentioned in This Episode
OP3 Stats
Podcast 2.2 Standards
https://iabtechlab.com/standards/podcast-measurement-guidelines/
Podcast Certified Companies (it shows compliant....)
https://iabtechlab.com/compliance-programs/compliant-companies/#
Mentioned in this episode:
If You've Received Value From This Episode
This podcast supports podcasting 2.0 boosts and streaming of sats. You can boost the show using a new podcast app at www.newpodcastapps.com
Previous Episode
Unlocking the Potential of Activity Pub in the Podcasting Landscape
Today we are breaking down Activity Pub and looking at how it can help boost Podcast Engagement Across Apps. In a previous episode, we went deep into the tech side; this episode is more about the concept of the possibilities.
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Find Dave at schoolofpodcasting.com
Find Daniel at theaudacitytopodcast.com
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Daniel
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Find Dave at schoolofpodcasting.com
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Daniel
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Dave
New Podcast Apps
Listen to this podcast on any of the fine value-enabled app at www.newpodcastapps.com
Mentioned in this episode:
If You've Received Value From This Episode
This podcast supports podcasting 2.0 boosts and streaming of sats. You can boost the show using a new podcast app at www.newpodcastapps.com
The Future of Podcasting - The Future of Podcast Measurement
Transcript
The future of podcast measurement.
Daniel, future of podcast episode number 43,
the future of podcast measurement. Everybody bust out their rulers or something, I don't know, to, measure that with this, inspired by our good friends at Spotify who have left the IAB. And, I guess they're just gonna let their certification. They're no longer certified on I think we're up to 2.2 now for the IAB certification.
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