The Future of Podcasting

Disclosures are becoming increasingly important for podcasters, especially as the use of AI tools like Google Notebook becomes more prevalent. Dave Jackson and Daniel J. Lewis dive into the implications of using AI-generated content and the necessity of transparency for listeners. They explore various scenarios where disclosure is crucial, such as financial compensation and the potential for confusion over AI-generated voices. The discussion highlights the balance between utilizing AI efficiently and maintaining trust with the audience through clear communication. As the landscape of podcasting evolves, understanding what needs to be disclosed will help creators navigate ethical and legal considerations, ensuring that their listeners are well-informed.

Mentioned in This Episode

The Audacity to Podcast

School of Podcasting

Disclosures 101 for Social Media Influencers

https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers

Guides Concerning the Use of Endorsements and Testimonials in Advertising

https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-f[...]ng-endorsements-testimonials/091005revisedendorsementguides.pdf

Daniel's Proposal

https://github.com/Podcastindex-org/podcast-namespace/discussions/669

You MUST Disclose Whenever You’re Compensated! - The Audacity to Podcast

https://theaudacitytopodcast.com/you-must-disclose-whenever-youre-compensated/

FTC's Endorsement Guides: What People Are Askin

https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking

Google Notebook

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Takeaways:

• The future of podcasting will likely require more clear disclosures regarding AI usage.
• Disclosures need to be prominent and cannot be relegated to the end of episodes.
• Listeners must know if content is AI-generated to make informed decisions about trust.
• AI can help repurpose content, but transparency about its use is essential for credibility.
• Financial disclosures are vital; podcasters should clearly communicate any compensation received.
• Using AI tools to enhance content requires careful consideration of what needs to be disclosed.

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Podcasting 2.0 Apps

Join us for an eye-opening journey into the future of podcasting in this episode titled "What if YouTube Podcasts Succeeds?" As we navigate the swirling currents of possibilities, your hosts, Daniel J. Lewis and Dave Jackson dive into a sea of burning questions and bold predictions.

What would the long-term repercussions be in a world where Google Podcasts outruns its competitors? The hosts will consider this scenario, examining potential outcomes and opportunities for creators and users.

We share his firsthand experience with YouTube Music, giving a quick test to understand the user interface and the integration of podcasts. Meanwhile, Dave brings the perspective of audiobooks on Spotify to the table, drawing comparisons and outlining the benefits and caveats of diversifying content types.

Indulge in a thought experiment with us — "What If It Was Good?" — contemplating the ideal scenario of Google mastering podcast integration.

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The Audacity to Podcast

School of Podcasting

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Podcasting 2.0 Apps

Companies are joining forces to consume your content and then put a label on it. Is this a good thing or a bad thing for your podcast? What is your definition of hate speech? Did you know your podcast could get in trouble because of what T-shirt you were wearing?

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Barometer

NewsGuard and Barometer Unveil Episode-Level Misinformation Detection for Podcasts

GARM: Brand Safety Floor + Suitability Framework (PDF)

About Barometer

Barometer is an AI-powered brand suitability and contextual targeting solution for podcast advertising. Our patent-pending AI Brand Integrity Cloud uses natural language processing to analyze podcasts based on industry-standard taxonomies, including the IAB Content taxonomy 3.0 for contextual targeting and the Global Advertisers for Responsible Media’s (GARM) Brand Safety Floor and Suitability Framework. Our solutions drive radical transparency across the entire audio ecosystem, building trust between the buy and sell sides to usher in a new era of scale and maturity in podcast advertising.

About Audiohook Audiohook is the leading demand-side platform (DSP) built specifically for audio. Representing the largest reach of audio, brands, and marketers are able to scale audio campaigns across streaming, digital radio, and podcasts with Audiohook. Moreover, marketers can leverage key integrations with Barometer, Liveramp, Podsights, Podscribe, Magellan AI, Veritonic and many more integrations.

Timeline / Chapters

00:00:34 - Disclaimer 00:02:13 - Brand Safety 00:03:26 - Brand Suitability 00:04:45 - IAB Example 00:05:11 - Spotify Mistake 00:05:50 - AI Still Needs a Human 00:06:54 - Safety Definitions 00:08:26 - Painting With a Wide Brush 00:13:55 - Early Podcast Sponsors 00:15:24 - AI Getting Confused 00:16:06 - Safety Issues Making Advertisers Nervous 00:16:44 - Recreational Outrage 00:25:58 - Hate Speech 00:27:25 - Cultural Differences and Identifying Content 00:30:08 - Excessive Use of Profanity 00:30:51 - The F-Bomb Ratio 00:31:49 - A Potential Positive Side 00:35:41 - There Are Other Ways to Monetize Than Ads 00:38:31 - An Alternative to Throwing Stones 00:41:18 - Let Them Hear Your Heart

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This podcast supports podcasting 2.0 boosts and streaming of sats. You can boost the show using a new podcast app at www.newpodcastapps.com

Podcasting 2.0 Apps

A successful podcaster (who we suspect is John Lee Dumas of EoFire fame) is looking to sell his show for 15.5 Million. Switching hosts and selling shows is something that will be more normal as the early adopters of podcasting look to retire from the microphone. How does value for value tie into this?

We also talk about the importance of your episode titles (and the two type of podcast apps). Also, there is no shame in podfading. Eventually we will all retire.

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Time Line

00:00:00 - Opening 00:00:17 - Brother, Can You Spare 15 Million? 00:04:32 - Perceived Value 00:08:33 - Are Podcast Listeners More Forgiving? 00:14:57 - Two Types of Apps 00:15:47 - Replacing Hosts 00:21:42 - It's Hard To Leave Your Baby 00:23:27 - The Podcast Broker.com 00:23:55 - Buy and redirect a Dead Show 00:27:48 - Podcast Don't Have to Go on Forever 00:29:39 - Daniel and Dave Don't Plan on Quitting 00:31:44 - Do Podcasters Undervalue Their Show? 00:33:00 - No Shame in Ending a Show 00:34:55 - Boostagrams 00:36:31 - V4v Works After You Leave 00:39:40 - Blue Twitter Now With Video 00:40:45 - Podfade = Retire = No Shame

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Horse Radio Network

Quick and Dirty Tips

Castamatic app

Fountain app

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This podcast supports podcasting 2.0 boosts and streaming of sats. You can boost the show using a new podcast app at www.newpodcastapps.com

Podcasting 2.0 Apps

Get ready to dive into the future of podcasting as Dave Jackson and Daniel J. Lewis explore exciting new developments in the industry. They discuss recent innovations in podcast tools, including Captivate's new AI transcription features that offer users enhanced control over their podcasting content. Focusing on how technology is reshaping the way podcasters create and distribute their shows, they share insights on the impact of always-on displays and mirroring capabilities for a more interactive listening experience.

Additionally, they touch on the importance of platforms like Pocketcast adopting podcasting 2.0 features and the potential for future collaborations in the space. Join them as they speculate on how these advancements will transform the podcasting landscape and enhance audience engagement.

As an affiliate, we earn from qualifying purchases through some—but not all—of the following links. But we recommend things we truly believe in, regardless of earnings

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Podcast Soup!

(behind the scenes, 99% of this information came from Captivate's new AI tool - and Grammarly).

The episode presents a lively exploration of the future of podcasting through the lens of technological advancements and innovative strategies. Dave Jackson and Daniel J. Lewis kick off their discussion by sharing their excitement about the new AI-powered tool from Captivate, which assists podcasters in generating engaging content. This tool not only automates the creation of titles and descriptions but also provides insightful recommendations for potential guests, enhancing the podcaster's ability to connect meaningfully with their audience. The hosts emphasize how such innovations can streamline the creative process, allowing podcasters to focus more on content quality rather than production logistics.

As the conversation unfolds, the duo shifts their focus to recent updates from Buzzsprout, which now features a podcast recommendation system to foster community engagement. The hosts discuss how this new capability can help listeners discover quality content while enabling podcasters to gain visibility within an increasingly crowded marketplace. They also touch upon the importance of transcripts, highlighting that Pocketcast's recent addition of transcript support marks a crucial step toward inclusivity in the podcasting space. By making shows more accessible, these developments pave the way for a broader audience reach and engagement.

The latter part of the episode speculates on the future of podcasting, particularly about interactive features and the potential of always-on displays. Daniel and Dave envision a landscape where podcast chapters serve as time markers and interactive elements that engage listeners visually. With the ability to dynamically display chapter art, listeners could have a more immersive experience, enhancing retention and enjoyment. The hosts conclude with optimism about the future of podcasting, emphasizing that these technological advancements are tools for efficiency and gateways to more meaningful connections between creators and their audiences.

Takeaways:

• The newly introduced AI tools for podcasting, like Captivate Spark, enhance workflow efficiency significantly.
• Podcasting 2.0 features are evolving, with platforms like Pocketcast now supporting transcripts.
• The always-on display technology in devices may revolutionize how we consume podcasts interactively.
• Mirroring iPhones to macOS opens new possibilities for seamlessly engaging with podcasting apps.
• Captivate's AI can suggest episode ideas and guests based on existing podcast data.
• The future of podcasting involves more interactive and engaging content, enhancing listener experience.

Mentioned in This Episode

The Audacity to Podcast