Stitch Fix’s Elizabeth Spaulding on retail’s “seismic shift”

06/15/21 • 25 min

After 10 years and taking her company public, Stitch Fix founder Katrina Lake is stepping down as CEO. Taking her place this August is Elizabeth Spaulding, who joined the company shortly before the pandemic hit, rocking the online retailer’s business.

Now, Stitch Fix is in rebound mode, and Spaulding is laying the foundation for the company’s next 10 years. Already, Stitch Fix has begun adding new features to its try-before-you-buy model that put e-commerce more at the centre; the goal is to build a new way to shop online that gives customers a range of options focused on personalisation. Spaulding joined the final episode of this season of The Future of Fashion: The Innovators podcast to discuss why media companies aren’t competition to commerce, the way people are shopping now and the overall health of the retail industry

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Previous Episode

Fashion’s new tastemakers

On The Future of Fashion: The Innovators podcast, executive Americas editor Hilary Milnes speaks to Jenny Campbell, CMO of Kate Spade, and PayPal’s Greg Lisiewski on fashion’s outlook led by Gen Z trend setters. Gen Z set industry trends. That’s influenced how Kate Spade shows up online, what products are best-sellers and the e-commerce and retail strategies the brand invests in, says CMO Jenny Campbell. At the same time, the role of the CMO has changed, requiring insight over areas like customer service and clienteling to storytelling on platforms like YouTube and TikTok.

Campbell joined Vogue Business’s The Future of Fashion: The Innovators podcast along with Greg Lisiewski, PayPal’s VP and GM of global pay products, to discuss how e-commerce and retail are changing alongside this emerging customer.

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