How to Use Convertkit to Manage Your $40K/Month Course Business with Marie Poulin

Explicit content warning

09/14/22 • 42 min

2 Listeners

Building a business from the ground up as a creator is no easy feat. Your success depends on a number of different things including your leadership, your team, and your strategy. Often, creators start without a blueprint and fail before they soar.

Consultant and Creator of the online course, Notion Mastery, Marie Poulin, always considered her work style to be chaotic. But whatever she thought she lacked, she looked for those capabilities in her team. Marie was recently diagnosed with ADHD, which gave her a newfound appreciation for her small team’s ability to take initiative and stay organized.

Like many creators, Marie has a stream of ideas and is always tempted to reinvent herself. It took a few awkward hires before building a stellar team and she freestyled her marketing efforts before committing to a strategy. She eventually found her flow and more importantly a funnel that helped her stay consistent in her outreach, grow her business, and diversify her content to unlock new possibilities.

In this episode, Charli and Miguel talk with Marie about cultivating a supportive team as a creator with ADHD and optimizing her business strategy with ConvertKit.

Key Takeaways

[00:44] - Have you heard?
- [00:55] - Instagram scaling back its underperforming shop feature.
- [02:24] - Notion added a new feature called team spaces.
- [02:44] - Circle announced they are adding a course platform.
[03:53] - Today’s main topic: Cultivating a creative environment with Marie Poulin.
- [04:01] - Marie speaks about her course Notion Mastery.
- [04:37] - Roles that Marie decided to hire for in her business.
- [06:37] - How Marie cultivated her team that represents her vision.
- [13:39] - How the funnel worked for Marie.
- [18:14] - Marie’s strategy to get people interested in her templates.
- [23:33] - How the audience responded when Marie diversified her content.
- [27:05] - Why leaning too hard on one service can be dangerous for business.
- [30:54] - Improvements Marie has in mind for her funnel.

Quotes

[09:50] - “Part of it is just recognizing talent in other people and noticing those gaps, and asking myself, can we work together? What are the things that matter to be similar and what are the things where I need to hire for the gap?” ~ @mariepoulin

[12:45] - “I want people to feel like they can’t believe that they get paid to do this work.” ~ @mariepoulin

[23:22] - “I do encourage creators, don’t be afraid to experiment with your wording, the phrasing, how you talk about what you do and see what forms actually convert better.” ~ @mariepoulin

Links

Connect with our hosts

Stay in touch

Every week we celebrate a win from a listener.

Tell us about a recent launch, milestone or success (big or small!) right here and we might just shout you out in the next episode: https://convertk.it/listenershoutout...

In this episode, Charli and Miguel talk with Marie about cultivating a supportive team as a creator with ADHD and optimizing her business strategy with ConvertKit.

Key Takeaways

[00:44] - Have you heard?
- [00:55] - Instagram scaling back its underperforming shop feature.
- [02:24] - Notion added a new feature called team spaces.
- [02:44] - Circle announced they are adding a course platform.
[03:53] - Today’s main topic: Cultivating a creative environment with Marie Poulin.
- [04:01] - Marie speaks about her course Notion Mastery.
- [04:37] - Roles that Marie decided to hire for in her business.
- [06:37] - How Marie cultivated her team that represents her vision.
- [13:39] - How the funnel worked for Marie.
- [18:14] - Marie’s strategy to get people interested in her templates.
- [23:33] - How the audience responded when Marie diversified her content.
- [27:05] - Why leaning too hard on one service can be dangerous for business.
- [30:54] - Improvements Marie has in mind for her funnel.

Quotes

[12:45] - “I want people to feel like they can’t believe that they get paid to do this work.” ~ @mariepoulin

[23:22] - “I do encourage creators, don’t be afraid to experiment with your wording, the phrasing, how you talk about what you do and see what forms actually convert better.” ~ @mariepoulin

Links

Connect with our hosts

Stay in touch

Every week we celebrate a win from a listener.

Tell us about a recent launch, milestone or success (big or small!) right here and we might just shout you out in the next episode: https://convertk.it/listenershoutout...

Previous Episode

How to Get (And Keep!) Your Email Open Rate Above 50% with Khe Hy

1 Recommendations

The greatest form of flattery you can get as a content creator is when your audience consistently engages with your content. The 2022 ConvertKit study showed that the average email open rate is only 33%, so how do you break through the noise to get people begging for more?

Blogger, content creator, and educator Khe Hy, blows that statistic out of the water with a 50% open rate on his newsletter. Khe quit a cushy desk job on Wall Street to dive into the uncertainty of being a creator and entrepreneur. As many creators know, keeping people engaged is not easy when inspiration and passion wane. But Khe uses a formula that he thinks is foolproof. He spends time creating a solid subject line and consistently puts out great content by harnessing the power of social proofing on Twitter and newsjacking trending pop culture topics instead of reinventing the wheel.

In this episode, Charli, Miguel, and Haley talk to Khe about quitting his Wall Street desk job to become a creator and his strategies for writing a great email subject line.

Key Takeaways

[02:03] - Have you heard?
- [02:12] - School is back in!
- [02:53] - Haley and the team will be in Orlando for FinCon.
- [03:49] - Snapchat is laying off 20% of its workforce.
- [05:44] - Twitter piloted Twitter Circles.
- [06:46] - Jay Clouse sells complete tear-downs of brands and websites.
[09:02] - Today’s Main Topic: How to create engaging headlines and subject lines.
- [09:15] - An intro to Khe and Rad Reads.
- [11:25] - Market rate for newsletter open rates.
- [14:15] - Factors that contribute to Khe’s high open rate.
- [16:27] - How Khe proofs his headlines.
- [18:32] - How to use Twitter to test the idea for a headline.
- [31:46] - How Khe tailors his content.
- [36:43] - Increase the open rate for creators.
- [43:15] - Khe shouts out the book, “Getting Things Done”.

Quotes

[09:25] - “I basically had a midlife crisis at 35 years old and I'm like, I'm not going to do this desk job forever. It all started and still continues with email. Our mission is to help professionals lead a more productive, examined, and joyful life. And we do that through writing, through storytelling, and our main business is online courses.” ~ @khemaridh

[15:00] - “You just become a part of people’s behavior. And habit. And that’s by consistency and delivering value.” ~ @khemaridh

[34:45] - “Stop trying to put [thought leadership and SEO] all into one. You’ll be a jack of all trades, master of none. You’re going to not be great at SEO. Your readers are going to find it boring. And you’re not going to have fun writing it.” ~ @khemaridh

Links