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The Future Belongs to Creators - Creativity Feedback Loops (And Their Impact on Mental Health for Creators)

Creativity Feedback Loops (And Their Impact on Mental Health for Creators)

Explicit content warning

05/25/22 • 35 min

3 Listeners

The Future Belongs to Creators

Creator or not, we’ve all experienced burnout to some degree. You throw yourself into a side passion or new business and before you know it, you’re struggling to stay motivated and downright exhausted. While the feeling is familiar, many of us are less familiar with what leads to burnout besides simply “overworking”, how long it takes to bounce back from burnout, and the best ways to rest and recover.

As creators, burnout is often exacerbated by the constant feedback we receive, positive or otherwise. Listening to a never-ending loop of opinions about everything you create is enough to exhaust the toughest among us. But are there ways to combat the inevitable commentary that comes with being a public creator? And how can you recharge without falling back into burnout the moment you start working again?

In this episode, Charli, Haley, and Miguel discuss the recent ConvertKit article, Creativity Feedback Loops, outlining why creators face an uphill battle with burnout, how some creators are addressing feedback burnout head-on, the plus side to frequent feedback, the right way to rest, and what creators should consider before monetizing their passion.

Key Takeaways

  • [00:27] - Have you heard?
    • [00:37] - ConvertKit just released a report entitled State Of The Creator Economy 2022 that covers a holistic overview of the creator economy, including data and statistics on creator types, status, gender distribution, monetization, and more.
    • [02:32] - Twitter has created a space for “super followers” only.
    • [04:14] - The co-hosts of the podcast Reply All are leaving Gimlet, a podcast network that was recently acquired by Spotify. They’re not the first podcast hosts to leave post-acquisition.
  • [08:26] - Today’s main topic: Creativity Feedback Loops.
    • [09:29] - Online feedback is ruthlessly honest. While difficult to swallow, it can be incredibly constructive.
    • [10:51] - Data shows that Gen Z creators in particular are expecting kindness from their followers more than ever before. In fact, Gen Z creators are choosing their platform based on said platform’s enforcement of respectful comments.
    • [12:26] - While negative feedback can be helpful, it can also be the thing that tips you over the edge and propels you into burnout.
    • [13:55] - Burnout isn’t something you recover from quickly – so it’s important to be mindful of how you’re working and how often you’re giving yourself a break.
    • [15:31] - As a creator, ideas are your currency. To keep the ideas flowing, you have to prioritize rest. In other words, resting is investing in your business.
    • [17:24] - Having a full-time job takes the pressure off living and breathing your craft 24-7 just to survive.
    • [18:58] - Balance means something different to everybody. You have to figure out what works for you.
    • [21:01] - Learning to say no can save you from burnout.
    • [24:03] - Intellectual burnout can be just as challenging for creators as physical burnout.
    • [24:38] - The idea of monetizing creativity in itself induces burnout.
    • [25:56] - You have to go into life as a creator with the clear understanding that creativity is a business. The business side of monetization is incredibly draining for some. To avoid burnout, consider outsourcing those aspects of your life.
    • [28:10] - Sometimes you have to walk away from something good to avoid burnout.
  • [30:37] - Today’s listener shoutout: Melanie is a video creator currently working on a documentary series on her YouTube channel. She recently posted her 11th episode.
  • [31:47] - Craft & Commerce 2022 is coming up! The first live conference since Covid began.
  • [34:11] - A quick sneak peek at next week’s episode.

Quotes

[14:28] - “It can take weeks, months, or even years to really recover from burnout depending on how burnt out you are and what sort of situation is waiting for you after whatever break that you take. So you have to be really mindful about setting yourself up for success when you take those breaks.” ~ @miguelp.img

[16:38] - “Having rest when you're burnt out versus having rest as margin for yourself to give space to relax and have ideas are two very different stages of being. You’re not going to get the ideas when you’re burnt out – that’s your recovery time.” ~ @charliprangley

[26:02] - “You have to go into the creator world, if you’re looking to monetize your creativity, with the understanding and realization that being a creator is a business. So if you don’t have all of those business inputs figured out, then you’re really going to struggle [with burnout].” ~ @haleyjani...

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Creator or not, we’ve all experienced burnout to some degree. You throw yourself into a side passion or new business and before you know it, you’re struggling to stay motivated and downright exhausted. While the feeling is familiar, many of us are less familiar with what leads to burnout besides simply “overworking”, how long it takes to bounce back from burnout, and the best ways to rest and recover.

As creators, burnout is often exacerbated by the constant feedback we receive, positive or otherwise. Listening to a never-ending loop of opinions about everything you create is enough to exhaust the toughest among us. But are there ways to combat the inevitable commentary that comes with being a public creator? And how can you recharge without falling back into burnout the moment you start working again?

In this episode, Charli, Haley, and Miguel discuss the recent ConvertKit article, Creativity Feedback Loops, outlining why creators face an uphill battle with burnout, how some creators are addressing feedback burnout head-on, the plus side to frequent feedback, the right way to rest, and what creators should consider before monetizing their passion.

Key Takeaways

  • [00:27] - Have you heard?
    • [00:37] - ConvertKit just released a report entitled State Of The Creator Economy 2022 that covers a holistic overview of the creator economy, including data and statistics on creator types, status, gender distribution, monetization, and more.
    • [02:32] - Twitter has created a space for “super followers” only.
    • [04:14] - The co-hosts of the podcast Reply All are leaving Gimlet, a podcast network that was recently acquired by Spotify. They’re not the first podcast hosts to leave post-acquisition.
  • [08:26] - Today’s main topic: Creativity Feedback Loops.
    • [09:29] - Online feedback is ruthlessly honest. While difficult to swallow, it can be incredibly constructive.
    • [10:51] - Data shows that Gen Z creators in particular are expecting kindness from their followers more than ever before. In fact, Gen Z creators are choosing their platform based on said platform’s enforcement of respectful comments.
    • [12:26] - While negative feedback can be helpful, it can also be the thing that tips you over the edge and propels you into burnout.
    • [13:55] - Burnout isn’t something you recover from quickly – so it’s important to be mindful of how you’re working and how often you’re giving yourself a break.
    • [15:31] - As a creator, ideas are your currency. To keep the ideas flowing, you have to prioritize rest. In other words, resting is investing in your business.
    • [17:24] - Having a full-time job takes the pressure off living and breathing your craft 24-7 just to survive.
    • [18:58] - Balance means something different to everybody. You have to figure out what works for you.
    • [21:01] - Learning to say no can save you from burnout.
    • [24:03] - Intellectual burnout can be just as challenging for creators as physical burnout.
    • [24:38] - The idea of monetizing creativity in itself induces burnout.
    • [25:56] - You have to go into life as a creator with the clear understanding that creativity is a business. The business side of monetization is incredibly draining for some. To avoid burnout, consider outsourcing those aspects of your life.
    • [28:10] - Sometimes you have to walk away from something good to avoid burnout.
  • [30:37] - Today’s listener shoutout: Melanie is a video creator currently working on a documentary series on her YouTube channel. She recently posted her 11th episode.
  • [31:47] - Craft & Commerce 2022 is coming up! The first live conference since Covid began.
  • [34:11] - A quick sneak peek at next week’s episode.

Quotes

[14:28] - “It can take weeks, months, or even years to really recover from burnout depending on how burnt out you are and what sort of situation is waiting for you after whatever break that you take. So you have to be really mindful about setting yourself up for success when you take those breaks.” ~ @miguelp.img

[16:38] - “Having rest when you're burnt out versus having rest as margin for yourself to give space to relax and have ideas are two very different stages of being. You’re not going to get the ideas when you’re burnt out – that’s your recovery time.” ~ @charliprangley

[26:02] - “You have to go into the creator world, if you’re looking to monetize your creativity, with the understanding and realization that being a creator is a business. So if you don’t have all of those business inputs figured out, then you’re really going to struggle [with burnout].” ~ @haleyjani...

Previous Episode

undefined - Useful Apps for Creators That You’ve Never Heard Of

Useful Apps for Creators That You’ve Never Heard Of

Whether you’re an emerging creator, established TikToker, or you’re just hoping to scale an expanding side hustle, we could all use a little support. Thankfully, as the creator economy expands, so do businesses looking to elevate creators through focusing tools, monetization apps, and even hubs for influencer pay transparency. While they’re moving mountains for today’s creators, these incredible apps may not be tools you’ve ever heard of. So let’s change that.

In this episode, Charli and Miguel break down their favorite apps for creators that have largely gone unnoticed. From website hacks to social platforms for female and non-binary entrepreneurs, here’s everything you can utilize as a creator on the rise.

Key Takeaways

  • [00:49] - Have you heard?
    • [01:00] - The term “creator economy” has become commonly used only over the past year-and-a-half.
    • [02:40] - Twitter Circle is a feature similar to Instagram’s “close friends” feature. It allows you to add up to 150 people who can see your “private” tweets.
  • [07:04] - Today’s main topic: Apps for creators you’ve probably never heard of.
    • [07:22] - Coolors is a color palette generator perfect for creators looking to redesign their content without paying top dollar for a professional designer.
    • [09:17] - Sunroom is a safe and secure app designed to amplify women and non-binary people looking to monetize their businesses.
    • [11:56] - Ulysses is a fantastic app for long-form writing. The app helps you focus and arrange your thoughts.
    • [14:51] - FYPM shows you what other influencers are getting paid for similar campaigns with similar brands.
    • [19:22] - Ambients generates different “environment” noises to help creators focus.
    • [22:17] - Clashapp helps short-form video creators earn revenue directly from fans.
    • [27:51] - Forrest App incentivizes you to focus without distraction.
    • [30:42] - TinyPNG is a great app for anyone with a blog or website. It shrinks your website loading time by compressing images you add without affecting the image’s quality.
  • [32:29] - Today’s listener shoutout! Alejandro Castanon is an artist and advisor who recently filed his LLC and two separate DBAs for his art business.
  • [33:41] - A sneak peek at next week’s episode.

Quotes

[11:40] - “At one stage, TikTok was the little unknown thing that a few people were starting to use, right? And we never know what is going to be the next TikTok. Maybe it could be Sunroom, who knows. Check it out, be an early adopter.” ~ @charliprangley

[14:30] - “When you’re doing something creative, how you feel when you’re doing it is so important.” ~ @miguelp.img

[17:46] - “You have this temptation to price yourself in a competitive way so then you’ll undersell what you do because of the fear of losing out on it and you figure, ‘hey at least getting paid for something is better than not getting paid at all’, and then you sort of talk yourself down on your asking price.” ~ @miguelp.img

Links

Next Episode

undefined - State of the Creator Economy Report

State of the Creator Economy Report

Life moves quickly. Sometimes it’s necessary to take a breath and reflect. After more than two years of unprecedented times and a creator economy that feels stronger than ever, ConvertKit has decided it’s time for a temperature check on the creator economy. The State of the Creator Economy Report for 2022 has officially been released and what better time than now to break down the most interesting, discouraging, and surprising takeaways from this year’s report.

In this episode, Charli, Haley, and Miguel dive into their favorite aspects of the report, theorizing on data points that shocked them, drawing conclusions from results that encouraged them, and offering advice for creators struggling with growth, monetization, and morale. From the ways creators are earning, the content creators are producing, and the mediums creators are consistently using, here’s everything you need to know about the State of the Creator Economy in 2022.

Key Takeaways

  • [01:00] - Have you heard?
    • [01:05] - Instagram is working on a video reaction option for reels, drawing inspiration from TikTok’s current video reaction feature.
    • [02:56] - Halsey claims her record company won’t release her album unless she comes up with a way to create a viral moment on TikTok.
    • [04:15] - ConvertKit is hosting Craft + Commerce next month – the first conference in two years!
  • [07:46] - Today’s main topic: The State of the Creator Economy Report
    • [10:14] - Data suggests a gender pay gap within the creator economy.
    • [14:00] - Why traditional gender roles may play a part in the gender pay gap.
    • [15:31] - Creators tend to sell services and digital products more than subscriptions and memberships. In other words, creators are focusing on creating one-off products rather than recurring sources of income.
    • [17:16] - The place where creators are launching their businesses has shifted from blogs to Instagram.
    • [19:31] - Instagram can be a portfolio for creators, more so than traditional blogs and websites. However, Instagram is one of the hardest places to build an audience.
    • [20:32] - Surprisingly, TikTok was underutilized among creators in comparison to email and Instagram. However, it’s possible the ConvertKit sphere of influence skewed that data.
    • [22:49] - Creators in higher income brackets are sending emails more consistently. They’re also likely to value email above paid ads and social.
    • [25:15] - In 2021, creators’ main goal was to grow their audience. In 2022, creators’ main goal is income growth.
    • [26:59] - You don’t need a huge email list to earn a living. True fans matter.
    • [28:25] - Creators in the highest income bracket did report a higher level of happiness than creators in lower-income brackets.
    • [31:09] - This report proved that there’s a market for every specialty.
    • [33:31] - Full-time creators tend to focus more on business strategy.
  • [38:30] - Today’s listener shoutout! There were no listener shoutouts so let’s talk about Haley. Haley has been feeling very creative and recently did a branding photoshoot for a friend. She’s also diving into a brand new creative project – details to come.
  • [40:07] - A sneak peek at next week’s episode.

Quotes

[28:13] - “It’s really about true fans. And if you can get those true fans on your email list, that’s what you need. So start sooner, start now. There’s no better time than now.” ~ @haleyjani

[34:30] - “It’s just interesting that most people were full-on entrepreneurs but there were very few full-on DIYers or full-on artists.” ~ @miguelp.img

[37:20] - “I think it’s honestly about showing the creative artist types the monetization options available to them. You don’t have to teach people marketing to be able to earn a living as a creator and be a full-time creator. There are options out there and I think that we just need to do a better job of educating creators on what they could be and opening their eyes to it.” ~ @charliprangley

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