
319 - Unlocking Brand Potential Through Storytelling - With Chris Do
Explicit content warning
12/04/24 • 17 min
1 Listener
In this episode, I explore the crucial role storytelling plays in marketing and brand strategy. I explain how strong emotions and memorable stories are essential for effective branding, emphasizing that storytelling is an innate part of human memory. I dive into the importance of creating relatable narratives, using examples like the Hero's Journey and traditional fables such as Aesop's. I highlight how brand equity and storytelling can transform products from mere commodities into recognizable brands by focusing on character, want, and obstacle. I also share strategic insights through a sample brand strategy tailored for different client demographics. Tune in to discover how storytelling can elevate your branding efforts and engage audiences in a meaningful way.
Timestamps:
(00:00) Introduction to solo format
(00:39) Storytelling's role in memory
(02:10) Why facts alone don’t engage
(03:40) Fables and lasting stories
(05:10) George Lucas and the Hero’s Journey
(06:20) Simplifying story elements
(09:00) Branding through storytelling
(10:30) Ideal client profiling
(13:00) Reaching high-value clients uniquely
(15:00) Innovative marketing ideas
Check out The Futur:
➤ Website | Courses | LinkedIn | Podcasts
➤ Instagram | Facebook | Twitter | TikTok | YouTube
Check out Chris Do:
➤ Website | LinkedIn | Facebook | Instagram | Twitter
➤ TikTok | Threads | Zaap | Clubhouse | Behance
Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode, I explore the crucial role storytelling plays in marketing and brand strategy. I explain how strong emotions and memorable stories are essential for effective branding, emphasizing that storytelling is an innate part of human memory. I dive into the importance of creating relatable narratives, using examples like the Hero's Journey and traditional fables such as Aesop's. I highlight how brand equity and storytelling can transform products from mere commodities into recognizable brands by focusing on character, want, and obstacle. I also share strategic insights through a sample brand strategy tailored for different client demographics. Tune in to discover how storytelling can elevate your branding efforts and engage audiences in a meaningful way.
Timestamps:
(00:00) Introduction to solo format
(00:39) Storytelling's role in memory
(02:10) Why facts alone don’t engage
(03:40) Fables and lasting stories
(05:10) George Lucas and the Hero’s Journey
(06:20) Simplifying story elements
(09:00) Branding through storytelling
(10:30) Ideal client profiling
(13:00) Reaching high-value clients uniquely
(15:00) Innovative marketing ideas
Check out The Futur:
➤ Website | Courses | LinkedIn | Podcasts
➤ Instagram | Facebook | Twitter | TikTok | YouTube
Check out Chris Do:
➤ Website | LinkedIn | Facebook | Instagram | Twitter
➤ TikTok | Threads | Zaap | Clubhouse | Behance
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Previous Episode

318 - AI's Role in Content Creation - With Austin Armstrong
In this episode, I connect with serial entrepreneur and AI visionary Austin Armstrong for a thought-provoking exploration of how artificial intelligence is revolutionizing the content creation landscape. Drawing from his extensive experience at the intersection of technology and creativity, Austin breaks down complex AI concepts into actionable insights for creators and business owners alike. We dive deep into the practical applications of AI tools in content production, while honestly addressing the ethical considerations and potential pitfalls that creators need to navigate. The conversation takes an especially compelling turn as Austin shares his firsthand experiences of building and scaling AI-driven businesses, offering rare insights into what works—and what doesn't—in this rapidly evolving space. You'll discover his strategic framework for integrating AI tools without sacrificing authenticity, including practical tips for maintaining a human touch in an increasingly automated world. Whether you're a content creator looking to leverage AI effectively or an entrepreneur seeking to understand the future of digital content, Austin's blend of technical expertise and business acumen provides a valuable roadmap for staying ahead of the curve. Don't miss his fascinating predictions about where AI is heading and how creators can position themselves for success in this transformative era.
Timestamps:
(01:03) - Meet Austin Armstrong
(04:00) - Faceless Content Creation Explained
(06:57) - The Future of AI in Content Creation
(10:00) - Ethical and Practical Concerns
(12:50) - AI's Impact on Various Industries
(14:17) - The Role of AI in Personal and Professional Growth
(15:24) - Balancing Automation and Authenticity
(18:47) - The Dead Internet Theory
(19:43) - The Human Element in Content Creation
(27:57) - Automating Content Distribution
(29:08) - AI Tools in Content Creation
(30:26) - The Case for Embracing AI
(31:52) - Handling Trolls and Negative Feedback
(38:48) - Social Media Strategies and TikTok Challenges
(44:15) - Success Stories with Syllabi
(49:54) - Public Speaking and Marketing Insights
Check out today's guest, Austin Armstrong:
Syllaby Website:https://syllaby.io/
Enter the code Challenge and get 25% off
Syllaby LinkedIn:https://www.linkedin.com/company/trysyllaby/
Austin’s LinkedIn: https://www.linkedin.com/in/austinarmstrong90/
Austin’s Youtube: https://www.youtube.com/@SocialtyPro/videos
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Next Episode

320 - Adapting to LinkedIn's Video Content Era - With Jasmin Alic
In this episode, I welcome back LinkedIn expert Jasmin Alic following our previous viral conversation that became LinkedIn's #1 video of the year. Jasmin brings 15 years of writing experience and insights from his thriving coaching practice to share what's really working on LinkedIn in 2024. We dive deep into the psychology of content creation, exploring everything from crafting the perfect first three lines to building genuine community engagement through strategic commenting. I'm particularly excited about our discussion of Jasmin's innovative "signposting" technique and his fresh perspective on how LinkedIn's evolution toward video content is changing the game. We also tackle controversial topics like AI-generated comments and the truth about reach metrics, while Jasmin opens up about how he maintains authentic connections while running a booked-out coaching business. Whether you're just starting out or looking to level up your LinkedIn strategy, this conversation offers practical techniques you can implement right away.
Timestamps:
(00:00) - Welcome and Previous Success
(03:27) - LinkedIn's Video Evolution
(06:00) - Content Creation Fundamentals
(31:33) - Post Psychology Deep Dive
(41:15) - Signposting Technique Explained
(57:54) - Case Study Strategy
(01:04) - Understanding Reach Metrics
(01:11) - AI Comments Discussion
(01:14) - Work-Life Integration
(01:20) - Episode Wrap-Up
Link to our first episode: https://open.spotify.com/episode/5RYWMtGeKvbNPYpMecgbJT?si=UXgHyC5QQVKt39sU2wSyqA
Check out today's guest, Jasmin Alic:
Website: https://www.hey-jay.com/
Jasmin Alic LinkedIn:https://www.linkedin.com/in/alicjasmin/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit podcastchoices.com/adchoices
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