306 - The Psychology of Scarcity: A Masterclass with Chris Do

Creating Scarcity for Digital Products: How to Generate Demand

In this solo episode, Chris Do discusses innovative strategies for creating demand and scarcity for digital products, even when supply is seemingly infinite. Drawing on insights from Daniel Priestly, Chris explains the importance of setting hard caps on product availability and the psychological effects of scarcity on consumer behavior. He also shares practical tips for implementing waitlists and enrollment caps to maintain high value and demand for products. Tune in to learn how to effectively market your digital offerings and optimize consumer interest.

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