65. Why Matching Gifts Are Critical for Year-End [Year-End Fundraising 3 of 8]

Explicit content warning

10/02/24 • 39 min

In this episode of the Fundraising Masterminds Podcast, we're talking about why matching gifts are critical for the success of your year-end fundraising campaign. Tune in today to learn how to use matching gifts as a game-changer in your organization!

Join us as we discuss Jim's own experience over 15+ years of using matching gifts during events and campaigns alike. We'll be asking a lot of down-to-earth questions, such as what is a matching gift? Who should qualify for your match? And how in the world do you ask for matching gifts?

Find out whether or not you should even use a match at your event. Explore how to utilize a "conditional match" to increase your response rates. Learn how to determine your matching gift goal based on one simple formula. And discover why so many nonprofit leaders would rather face failure than get on the phone and talk to someone.

So whether you've tried matching gifts before or are new to the concept, this episode offers a plethora of actionable nonprofit tips and tricks regarding matching gifts. Tune in today to learn how to use matching gifts to provide hydraulics for your year-end campaign!

Remember to subscribe to our channel for more nonprofit development strategies - and don't forget to catch the next episode in the series: Writing Year-End Appeal Letters That Actually Work.

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⁠⁠⁠⁠⁠⁠⁠https://www.speakpipe.com/fundraisingmasterminds⁠⁠⁠⁠⁠⁠⁠

NEED HELP WITH YOUR NONPROFIT?

Most nonprofits are under-funded. Even if you think your nonprofit is doing well, we've found you could be doing much better. However, most nonprofits don't have a clear development strategy that keeps them grounded. As a result, they "get creative" and "try new things" based on what is popular or trending, or they get comfortable with where they are at and don't realize the dangers they will be facing in just a few short years.

The Perfect Vision Dinner Course is a 20-week "live video" course that addresses this problem head on. The course was developed by Jim Dempsey after 38+ years as a Senior Development Director at Cru. After Jim had personally done over 2,500 vision dinners in his lifetime and raised over $1 billion worldwide, Jim and Jason have partnered together to bring you Fundraising Masterminds. Our first course, The Perfect Vision Dinner is a time-tested proven formula that will introduce our development system and grow your nonprofit to its maximum potential.

The course includes 20-hours of personalized development coaching from Jim Dempsey and Jason Galicinski and also includes a real-time community group where you have access to everyone attending the course and also our Masterminds throughout the course.

The goal for this course is to fully equip you with a Biblical basis for Development so that you can Win, Keep and Lift new partners to higher levels of involvement with your nonprofit.

→ ⁠⁠⁠⁠⁠⁠⁠https://FundraisingMasterminds.net⁠⁠⁠⁠⁠⁠⁠

Remember to subscribe to our channel for more nonprofit development strategies - and don't forget to catch the next episode in the series: Writing Year-End Appeal Letters That Actually Work.

ASK US A QUESTION:

⁠⁠⁠⁠⁠⁠⁠https://www.speakpipe.com/fundraisingmasterminds⁠⁠⁠⁠⁠⁠⁠

NEED HELP WITH YOUR NONPROFIT?

The goal for this course is to fully equip you with a Biblical basis for Development so that you can Win, Keep and Lift new partners to higher levels of involvement with your nonprofit.

→ ⁠⁠⁠⁠⁠⁠⁠https://FundraisingMasterminds.net⁠⁠⁠⁠⁠⁠⁠

Previous Episode

64. How to Identify Your #1 Cause Concept [Year-End Fundraising 2 of 8]

Click here to download our timeline overview PDF, 7 Steps to Mastering Your Year-End Fundraising Campaign:

→ https://www.fundraisingmasterminds.net/year-end-campaign-outline

In this episode of the Fundraising Masterminds Podcast, we're talking about how to identify your #1 cause concept for a successful year-end fundraising campaign. As a critical foundation for the rest of your year-end campaign (and the rest of this series!), this is an episode you won't want to miss.

Join us to learn the importance of staying focused on one key project for your year-end campaign. We'll be asking a lot of questions today, such as: what the heck is a cause concept? And where can you find yours?

Find out why you should never dilute your ask with too many giving opportunities. Learn how to funnel your organization's greatest needs through your dream vision, strategic plan, and priority strategies to arrive at your #1 cause concept. Discover what made Jesus a master motivator. And find out how to tell emotional stories of real change that will impact your partners and inspire them to give - and give abundantly.

So whether you're building your very first year-end campaign from the ground up or are perfecting your strategy for the year, this episode will help you set a firm foundation for the rest of your campaign. Join us to learn how to present a compelling cause concept that will move the needle and make a lasting impact.

Remember to subscribe to our channel for more content about vision, strategy, and nonprofit leadership.

Tune in next week to learn why matching gifts are critical for year-end fundraising.

ASK US A QUESTION:

⁠⁠⁠⁠⁠⁠⁠https://www.speakpipe.com/fundraisingmasterminds⁠⁠⁠⁠⁠⁠⁠

NEED HELP WITH YOUR NONPROFIT?

The goal for this course is to fully equip you with a Biblical basis for Development so that you can Win, Keep and Lift new partners to higher levels of involvement with your nonprofit.

→ ⁠⁠⁠⁠⁠⁠⁠https://FundraisingMasterminds.net⁠⁠⁠⁠⁠⁠⁠

→ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://instagram.com/fundraising.masterminds⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Facebook: ⁠⁠⁠⁠⁠⁠⁠https://facebook.com/fundraising.masterminds⁠⁠⁠

Episode Keywords:

nonprofit leaders, cause concept, casue concept, cause consept, casue consept, nonprofit cause concept, cause concepts for nonprofits, how to identify your #1 cause concept, identify your #1 cause concept, identifying your #1 cause concept, year-end fundraising, year-end fundraising campaign, what is a cause concept, how to find your cause concept, year-end campaign, nonprofit leadership, jim dempsey, present a compelling cause concept, fundraising masterminds podcast, compelling cause concepts.

Next Episode

66. Writing Year-End Appeal Letters That Actually Work [Year-End Fundraising 4 of 8]

Click here to download our timeline overview PDF, 7 Steps to Mastering Your Year-End Fundraising Campaign:

→ https://www.fundraisingmasterminds.net/year-end-campaign-outline

In this episode of the Fundraising Masterminds Podcast, we're talking about how to write year-end appeal letters that actually work. Tune in today to learn how to inspire your audience with captivating storytelling!

Join us as we dive into the contents of an effective year-end appeal letter. We'll be talking about everything from the importance of a P.S. to the concept of utilizing both logical and emotional appeals in your fundraising letter.

Find out how to effectively incorporate your cause concept. Learn why you should communicate differently with your wife than the greeter at Walmart. Discover the difference in response between a hard-copy letter and an email. And explore how AI can help you write fundraising letters more effectively than ever!

So whether you're struggling to write the perfect letter, or are just looking for new ideas, tune in today to learn more about what you need to do to make your year-end appeal letters truly effective. This episode will cover the core of your year-end campaign, and you won't want to miss out!

Remember to subscribe to our channel for more helpful nonprofit development advice.

ASK US A QUESTION:

⁠⁠⁠⁠⁠⁠⁠https://www.speakpipe.com/fundraisingmasterminds⁠⁠⁠⁠⁠⁠⁠

NEED HELP WITH YOUR NONPROFIT?

The goal for this course is to fully equip you with a Biblical basis for Development so that you can Win, Keep and Lift new partners to higher levels of involvement with your nonprofit.

→ ⁠⁠⁠⁠⁠⁠⁠https://FundraisingMasterminds.net⁠⁠⁠⁠⁠⁠⁠

→ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://instagram.com/fundraising.masterminds⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Facebook: ⁠⁠⁠⁠⁠⁠⁠https://facebook.com/fundraising.masterminds⁠⁠⁠

Episode Keywords:

Year-end appeals, Clear call to action, Direct mail effectiveness, Donor response rates, Effective storytelling, Authentic narratives, Personalized storytelling, appeal letters, writing year-end appeal letters, writing year-end appeal letters that actually work, year-end fundraising, how to write year-end appeal letters, write year-end appeal letters, year-end appeal letter, appeal letter, how to write year-end appeal letters that actually work, effective year-end appeal letter, contents of an effective year-end appeal letter, fundraising letters, write the perfect letter, year-end campaign, year-end fundraising campaign, jim dempsey, jim.