#9 Advertising Alcohol on Meta 101 with Lucy Brandram

Today has a few firsts; my first ever guest on the podcast, my guest Lucy's first ever podcast, first time for tech gremlins! And I'm still getting over how depressing is it that no one ever checks my ID anymore whatever the age restrictions now are!
This week I am talking about booze, without a gin in sight unfortunately, but more accurately, what you need to consider if you're ever approached by alcohol brands that want you to work on paid ads. Now this question has come up in various memberships groups, chats, all these things that I'm involved in, and I always think; I'm not sure. So I got in touch with Lucy, one of our Freelance Ads Clubbers and invited her to share some of her wisdom, what she has learned along the way, what help there is for anyone with a new client in this space, and what are the creative challenges you need to be aware of - which some of your clients won't even know.
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This week's guest is Lucy Brandram, a freelance Facebook & Instagram Ads manager and social media trainer who is focused on helping businesses that have both passion and purpose to scale. She helps clients build an effective business using Facebook & Instagram Ads and organic social media marketing with a particular focus on remaining sustainable.

She's worked with alcohol brands, leading independent tea brands, health and fitness businesses as well as sustainable businesses from construction to outdoor clothing over her freelance career. You can reach her at: https://www.76media.co.uk/, https://www.instagram.com/76_social/ OR https://www.linkedin.com/in/lucy-brandram-facebookads/

The Portman Group Lucy references as a resource can be found here.
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Keen to j

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.
To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.
We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers MatrixTM - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/