Today has a few firsts; my first ever guest on the podcast, my guest Lucy's first ever podcast, first time for tech gremlins! And I'm still getting over how depressing is it that no one ever checks my ID anymore whatever the age restrictions now are!
This week I am talking about booze, without a gin in sight unfortunately, but more accurately, what you need to consider if you're ever approached by alcohol brands that want you to work on paid ads. Now this question has come up in various memberships groups, chats, all these things that I'm involved in, and I always think; I'm not sure. So I got in touch with Lucy, one of our Freelance Ads Clubbers and invited her to share some of her wisdom, what she has learned along the way, what help there is for anyone with a new client in this space, and what are the creative challenges you need to be aware of - which some of your clients won't even know.
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This week's guest is Lucy Brandram, a freelance Facebook & Instagram Ads manager and social media trainer who is focused on helping businesses that have both passion and purpose to scale. She helps clients build an effective business using Facebook & Instagram Ads and organic social media marketing with a particular focus on remaining sustainable.

She's worked with alcohol brands, leading independent tea brands, health and fitness businesses as well as sustainable businesses from construction to outdoor clothing over her freelance career. You can reach her at: https://www.76media.co.uk/, https://www.instagram.com/76_social/ OR https://www.linkedin.com/in/lucy-brandram-facebookads/

The Portman Group Lucy references as a resource can be found here.
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Keen to j

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.
To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.
We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers MatrixTM - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

Disclaimer: There were some technical difficulties when recording this episode so please excuse some of the poor quality audio. It's worth persevering through!
This is a tough love episode and the advice Jon shares is invaluable to anyone who runs a business and either is dealing with late-paying or non- paying clients, has endured those clients before or is worried about working with them in the future.
Hopefully, his tips will help you avoid stressful situations in the future.
You can hear more from Jon at the links below:
LinkedIn: https://www.linkedin.com/in/the-ebg/
Well-Fed Business Instagram: https://www.instagram.com/wellfedbusiness/
Well-Fed Business TikTok: https://www.tiktok.com/@wellfedbusinesspodcast
The Well-Fed Business podcast: https://www.youtube.com/channel/UC0i-CpXFVS1CgnCxmYfKXQg

Book by Anne Dixon:

A Woman in Your Own Right: The Art of Assertive, Clear and Honest Communication

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.
To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.
We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers MatrixTM - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

Welcome to Episode 17, of the Freelance Ads Club Podcast. Today, I am joined by Amanda Perry, the serial entrepreneur and former owner of Soup Agency.
I invited Amanda on the podcast because she has had such a varied career. And I just thought as ads managers, most of us can relate because not everyone starts their careers as an ads manager.
I wanted to understand what Amanda's other businesses were, what she learned from all of those different business models, and also when she knew that it was time to try something new.
We all know, careers chop and change. They're squiggly, and sometimes they don't serve you anymore. It's good to know when to persevere, and when it's time to move on. This is what I gained from Amanda in this episode, and so much more, on finding her happy.
To contact Amanda directly either jump on her website: www.amandaperry.co.uk, or follow her @amandaperry

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.
To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.
We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers MatrixTM - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

One day you're at capacity, the next day, 3 of your clients give notice on the same day and you're suddenly in panic mode about replacing them.
In today's episode, Charlotte Sheridan, Founder, The Small Biz Expert, shares why client churn is inevitable and why instead of burying our heads in the sand and being in denial that client relationships will come to an end, forecasting how long they may stay and keeping a constant pipeline to stay fully booked.
Freelancer feast and famine periods are common. Break this cycle after listening to Charlotte share her experience and how she overcomes this within her own business.
To contact Charlotte:
[email protected]
https://www.instagram.com/the_small_biz_expert/

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.
To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.
We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers MatrixTM - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/

Before readying this please HIT SUBSCRIBE to make sure you receive all the episodes as they go live.
It always seems a bit self-indulgent to record an episode all about moi but in this short episode you can hear about my journey into freelance life and also how I ended up as an ads manager.
A very squiggly journey which I'm sure many can relate to!
Massive thank you to Andrew Foxwell and the Foxwell Founders membership for sponsoring this podcast and making it possible. If you're interested in joining the most elite global membership for Media Buyers, check out the website for more information: foxwelldigital.com/membership code AGGIESPODCAST
I am a member and it's the best investment I have made in my business. It helps me stay up to date on the ever changing ads landscape from the biggest spenders in the industry. These are the media buyers that learn the fastest what's working and what isn't. And the best bit? They're all super generous with their knowledge and support.
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Keen to join the free Slack channel, The Freelance Ads Club?
You MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.
If you think you fit the bill, you can apply here: https://thefreelanceadsclub.com/
Please be as detailed as possible in your application. Entry is not guaranteed.
If you're an agency owner, struggling to hire for your client projects, you can also partner with us. You can also apply to post on our Slack job board here: https://thefreelanceadsclub.com/

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Keen to join the The Freelance Ads Club Membership? Join our waitlist here.
To join, you MUST have training in ads management - whether you work in-house for a brand or agency or are already freelancing. Whilst we are always sharing knowledge in the group, this is not for beginners looking for a career change or to make a quick buck.
We have two free resources to help you in your freelance ads journey:

• The Freelance Ads Club Client Onboarding Trello - instant access here.

If you're looking for inspiration on how to support businesses of different sizes or to increase your income streams, check our the Trello below which includes 18 ideas for services to offer your clients.

• The Freelance Ads Club Offers MatrixTM - get inspired here.

If you're an agency owner, struggling to hire for your client projects, you can access our member directory with all of our current highly trained ads managers here: https://thefreelanceadsclub.com/