When foods get famous

02/28/19 • 26 min

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Why do some fruits and vegetables achieve superstar status, appearing on T-shirts worn by celebrities, or in tattoos adorning some of the biggest names in music? Who is behind the rise of avocados and kale, and who benefits most from their A-list status - savvy farmers, slick marketeers or health campaigners?

Emily Thomas explores whether fruit and vegetables should play the fame game: Is putting a single food on a pedestal good for consumers, producers, or the planet? Jess Loyer, from the University of Adelaide, and Lauren Westmore, from London PR firm Third City explain the potential pitfalls. Xavier Equihua, CEO of the World Avocado Organization explains how he promotes the fruit across the globe. And a small-town T-shirt maker, Bo Muller-Moore, reveals how he may have contributed to the rise and rise of kale.

Plus, why is it so much easier to create a buzz around one vegetable than an entire food group? Anna Taylor from UK healthy eating think-tank The Food Foundation, describes her uphill battle against public attitudes and the enormous advertising budgets of Big Food.

(Photo: Avocado being photographed. Credit: BBC)

(Photo: Avocado being photographed. Credit: BBC)

Previous Episode

A senseless generation?

Are processed foods and urbanisation numbing children’s sensory abilities, and should we teach them to smell, touch, taste and even listen to their food to improve their diets and self-awareness?

Emily Thomas meets three people from different parts of the world who work in ‘sensory food education’, which encourages children to explore all aspects of a food. They want young people to be taught these skills in schools, but is this really a job for teachers rather than parents? And could sensory food education really be as important as numeracy and literacy?

Our guests this week are Stina Algotson, president of Sapere International in Sweden; Dr Nicholas Wilkinson, co-founder of Flavour School in the UK; and Srimathi Kannan, a sensory food educator at the University of Michigan in the US.

(Photo: Infant smelling banana. Credit: Getty Images/ BBC)

Next Episode

How to feed the Falklands

How does a tiny community living on a series of rugged, windswept islands in the south west Atlantic Ocean manage to eat a varied diet? The Falkland Islands have more sheep than people, and its waters are teaming with squid, but fresh fruit and vegetables are very hard to come by. And when it does arrive, almost all of it by sea, it’s not at all cheap – a pineapple, for example, can cost up to $20. But there are efforts to change that - food writer and chef Gerard Baker meets the islanders trying to be more self-sufficient and championing their own produce.

This is a rebroadcast of an episode of The Food Programme that first aired on BBC Radio 4 in January 2019.

(Image: Farm building on a remote shore on the Falkland Islands Image Credit: Bruce Wilson Photography/Getty Images)