Maximising Growth Through Performance Marketing Strategies With Ross Smith, Head Of Performance Marketing at Growth Gorilla

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In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ross Smith, Head Of Performance Marketing at Growth Gorilla.

Since joining our team, Ross has been pivotal creating unique performance marketing strategies for our clients and uses his 13+ years working on paid marketing and search to catalyse real growth for them. Ross brings an abundance of B2B and B2C experience ranging from Retail, Marketing, Gaming and Fintech to our table.

From choosing the right performance marketing channels for your fintech to the importance of testing creative and messaging, Ross and Shameer dive into the ins and outs of performance marketing and give an inside look into how to maximise growth for fintechs in this exclusive episode.

Join them as they cover:

👉How to choose the right performance marketing channels

👉The right time to add another marketing channel to your strategy

👉Using social channels to acquire clients when Search is not an option

👉Facebook versus Tik Tok — on which one to put your money?

👉No one uses Facebook anymore — myth or reality?

👉How to set up your paid and acquisition budget

👉When's the right time to start testing your messaging

👉What a tracking and analytics setup looks like for our clients

👉From launching a product to scaling and driving growth

👉What Fintechs need to be aware of when launching into new territory

Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
Subscribe here:

👉 YouTube
👉www.thefmlpodcast.com
👉 Email: [email protected]

And connect with Ross here:

👉LinkedIn

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.