The Fintech Marketers and Leaders Podcast
Growth Gorilla
The Fintech Marketers & Leaders Podcast is built to uncover actionable insights and explore the latest trends with some of fintech’s hardest-hitting marketers and leaders, so you know exactly what it takes to grow. Join our host, Shameer Sachdev, bi-weekly as he explores real-life growth tactics and insights that you can take advantage of when pushing your fintech to the next level.
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Top 10 The Fintech Marketers and Leaders Podcast Episodes
Goodpods has curated a list of the 10 best The Fintech Marketers and Leaders Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Fintech Marketers and Leaders Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Fintech Marketers and Leaders Podcast episode by adding your comments to the episode page.
Why Data Driven Fintech Marketing Matters with Cal Graham, VP of Customer Acquisitions at Wayhome
The Fintech Marketers and Leaders Podcast
08/01/22 • 36 min
If you ever looked into buying a property, you know the process is rarely smooth sailing. Not to mention, the traditional mortgage route is practically a joke, making people feel like they’ll never be able to buy the home they can afford to rent.
Since 2016 Wayhome has been building strong relationships with institutional investors who want to help aspiring homeowners, buy homes and are on a mission to revolutionise the way we look at gradual homeownership.
In this episode, our host, Shameer Sachdev sat down with Cal Graham, VP of Customer Acquisitions at Wayhome, to talk about their growth journey from pre-launch all the way to building an innovative product that’s growing rapidly.
They cover:
👉 Joining a fintech in pre-launch stage
👉 Leaning into unexpected customer profiles
👉 The importance of testing and data-driven decisions
👉 Using data for responsible investing
👉 Launching a fintech during Covid
👉 Planning for a post series A scale-up
👉 Defining your channel mix for growth
👉 The impact of real human stories
If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.
Subscribe here:
👉 Email: [email protected]
👉Website: www.thefmlpodcast.com
And connect with Cal here:
👉 LinkedIn: https://www.linkedin.com/in/calgraham/
About the show
In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode.
On behalf of the team here at Growth Gorilla, thanks for listening!
Building a Blueprint for International Expansion with Pranav Sood GM, EMEA and Interim Global Head of Marketing at Airwallex
The Fintech Marketers and Leaders Podcast
12/12/22 • 42 min
For the latest episode of The FML Podcast, host Shameer Sachdev sits down with Pranav Sood to dive into his experience in the industry.
Since the start of his career, Pranav has worked with some of the biggest names in fintech. In the past, he tackled a number of critical roles for GoCardless, from Director of Business Operations and Strategy to the VP of International Expansion. Now Pranav’s latest role is as GM, EMEA and Interim Global Head of Marketing at Airwallex.
Airwallex was built with a single purpose in mind – to create a world where all businesses can operate without borders and restrictions, and by doing so, propel the growth of the global digital economy. Pranav now leads all aspects of Airwallex’s EMEA activities including a team of 120 people across offices in London, Amsterdam and Vilnius.
During this episode, we dive into Pranav’s insights including:
👉 Innovation in cross-border money movement
👉The importance of fintech infrastructure
👉Airwallex’s unique growth journey
👉Selecting new territories for growth
👉Managing high-level growth
👉Building a quality product
👉Identifying and solving customers' pain points
👉The intricacies of international expansion
👉Building high-performing teams
👉Identifying cultural nuances
👉Differentiating global roles
And much more.
Subscribe here:
👉www.thefmlpodcast.com
👉[email protected]
And connect with Pranav here:
👉 LinkedIn: https://www.linkedin.com/in/pranav-sood-6b592a29/
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
Building A Better Future For Wealth Management with Karan Shanmugarajah, CEO of WealthKernel
The Fintech Marketers and Leaders Podcast
11/21/22 • 45 min
As a leading digital wealth management platform, WealthKernel has been harnessing technology to disrupt and democratise the investing space.
The company provides investment, savings and wealth infrastructure to help businesses build, launch and get to the market faster and empowers underserved communities to build better futures.
In this episode of the FML podcast, Karan Shanmugarajah, CEO of WealthKernel, talks about how the company built a strong brand identity and tailored its services to serve nice markets and underserved communities.
We also dive into:
👉 The explosion of digital investing products
👉 Adjusting your product to the changing trends in the market
👉 How to differentiate yourself from the competition
👉 Challenging the status quo of wealth
👉 Democratising access to investment services
👉 Managing company culture as your business grows
And much much more...
If you’re looking to grow your fintech business, want to explore how to start managing your wealth, or want to learn more about WealthKernel and their inspiring journey, tune in to this episode of The FML Podcast.
Subscribe here:
👉Website: www.thefmlpodcast.com
👉 Email: [email protected]
And connect with Karan here:
👉 LinkedIn: https://www.linkedin.com/in/kshanm/
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
Revolutionising the Creator Economy with Lotanna Ezeike, Co-Founder at XPO
The Fintech Marketers and Leaders Podcast
07/18/22 • 37 min
“...We want to be the industry standard for creators and brands...”
With an estimated 50 million content creators active globally right now, it’s hard to believe that the creator economy is one of the most overlooked and underserved sectors when it comes to financial support and services.
Armed with his wealth of knowledge of the finance industry, with previous experience working in Barclays and with years of being a content creator himself, Lotanna decided to combine both passions to create XPO. Realising the wealth of untapped potential in the creator economy, Lotanna set out to revolutionise the way that creators are able to take control over their finances.
XPO’s CEO and co-founder, Lotanna Ezeike joins host Shameer Sachdev to explore his first-hand experience as a content creator himself, how the lack of financial resources affected his own career and why platforms like XPO are a vital lifeline for the economy.
From the mission of XPO to how brands face huge financial risks in the creator economy, they leave no stone unturned.
They cover:
👉 Differentiation in the creator economy
👉 Acquiring users in a niche market
👉 Scaling users authentically
👉 Creating meaningful partnerships
👉 Being a first-time founder
👉 The wealth of untapped potential in the creator economy
If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.
Subscribe here:
👉 www.thefmlpodcast.com
👉 Email: [email protected]
And connect with Lotanna here:
👉 LinkedIn: www.linkedin.com/in/lottsxpo
👉 Twitter: @lottsxpo
About the show
In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode.
On behalf of the team here at Growth Gorilla, thanks for listening!
From Local Flexibility to Global Success: The Growth Story of Payslip with Fidelma McGuirk, CEO and Founder
The Fintech Marketers and Leaders Podcast
02/06/23 • 33 min
In this latest episode of The Fintech Marketers and Leaders podcast, we had the privilege of sitting down with Fidelma McGuirk, the founder and CEO of Payslip.
Back in the day, Fidelma understood multinational employers needed to automate, standardize and centralize their global payroll. In 2016, she had a vision — building a solution to simplify payroll management — and that's how Payslip was born.
Today, Payslip has become a leading player in the global payroll management space.
Fidelma shares her entrepreneurial journey and Payslips's growth journey and expansion across US and EU markets. She gives insights into the future of global payroll management and advice for other entrepreneurs in the fintech space.
Join host Shameer Sachdev and Fidelma as they dive into:
👉Where does Payslip fit into the Fintech landscape and who's it for
👉How did Payslip onboard its first customers
👉How has Payslip's approach to marketing and sales changed over the years
👉How does Payslip drive brand awareness
And much, much more.
Stay tuned for more episodes of the Fintech Marketers and Leaders podcast, where we bring you insights and inspiration from some of the most innovative and influential fintech leaders.
Subscribe here:
👉 YouTube
👉 www.thefmlpodcast.co.uk
👉 Email: [email protected]
And connect with Fidelma here:
About the show
The Fintech Marketers and Leaders podcast is brought to you by Growth Gorilla. Make sure to search for “The Fintech Marketers and Leaders podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow, so you don’t miss any future episodes. On behalf of the team, thanks for listening.
Maximising Growth Through Performance Marketing Strategies With Ross Smith, Head Of Performance Marketing at Growth Gorilla
The Fintech Marketers and Leaders Podcast
04/03/23 • 60 min
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ross Smith, Head Of Performance Marketing at Growth Gorilla.
Since joining our team, Ross has been pivotal creating unique performance marketing strategies for our clients and uses his 13+ years working on paid marketing and search to catalyse real growth for them. Ross brings an abundance of B2B and B2C experience ranging from Retail, Marketing, Gaming and Fintech to our table.
From choosing the right performance marketing channels for your fintech to the importance of testing creative and messaging, Ross and Shameer dive into the ins and outs of performance marketing and give an inside look into how to maximise growth for fintechs in this exclusive episode.
Join them as they cover:
👉How to choose the right performance marketing channels
👉The right time to add another marketing channel to your strategy
👉Using social channels to acquire clients when Search is not an option
👉Facebook versus Tik Tok — on which one to put your money?
👉No one uses Facebook anymore — myth or reality?
👉How to set up your paid and acquisition budget
👉When's the right time to start testing your messaging
👉What a tracking and analytics setup looks like for our clients
👉From launching a product to scaling and driving growth
👉What Fintechs need to be aware of when launching into new territory
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
Subscribe here:
👉 YouTube
👉www.thefmlpodcast.com
👉 Email: [email protected]
And connect with Ross here:
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
The importance of leadership and investing in your team, with Charles Matta, Head of Strategy, Corporate Finance and Business Growth@MyMonty.
The Fintech Marketers and Leaders Podcast
07/10/23 • 36 min
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Charles Matta, Head of Strategy, Corporate Finance and Business Growth@MyMonty.
The brain behind Monty Finance, Charles created the corporate strategy, launched a NeoBanking proposition in under a year, initiated 300+ potential partnerships discussions, closed 15+ strategic partnerships, and built a team of 80+.
Listen to Charles and Shameer talk about promoting innovation, the importance of project management, being a role model and inspiring your team, hiring staff members who can pick up the ball, convenience as key in the future of digital banking, and a lot more.
Join them as they cover:
👉Expanding from MENA to the EU and the UK
👉The challenges of internationalising your product or service
👉Regulation of the telecommunication space
👉Acquisition marketing mix in different territories.
👉Managing growth in the B2C sector
👉The direction of digital banking
👉Managing a large team
👉The importance of recognising your team
👉Hiring mistakes to learn from
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
Subscribe here:
👉www.thefmlpodcast.com
👉 Email: [email protected]
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
How to make community building work for your fintech with Henry Barton, Head of Community and Brand at Uncapped
The Fintech Marketers and Leaders Podcast
01/22/24 • 36 min
Henry Barton, Head of Community and Brand at Uncapped, came in to talk about the importance of setting the right foundation for building loyal communities.
Henry studied archaeology long before getting into finance, hoping to be the next Indiana Jones. When that didn’t work out, he moved to London, where we held roles from sales to partnerships to publishing for The Times.
After working for the UK's largest small business support network, Henry found his biggest passion is helping small brands grow, so he joined Uncapped, a leading provider of business-friendly working capital for growing brands and retailers. Since joining Henry has led all things community and brand.
In this episode, you’ll learn about:
- Why Henry thinks of himself as a Swiss army knife
- How Fintechs can build community from day one
- How to turn readers into an engaged community
- How to use channels to build community
- The best way to leverage community to build partnerships
- Building and attracting brand ambassadors
- Proving the ROI of your community-building efforts
💡Henry says:
“Community is like an organic beast—it needs feeding, maintaining, and constant care.”
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Think you'd make a great guest? Get in touch here: [email protected]
And connect with Henry here:
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
Bridging The Gap Between Fintech And Influencers With Aleks Velev, Influencer and Partnerships Manager at Shares
The Fintech Marketers and Leaders Podcast
12/05/22 • 50 min
From being part of one of the first influencer agencies to work with TikTok, to heading up entire influencer teams managing huge accounts such as H&M, Aleks experience in the influencer realm is extremely unique.
Now he’s taking on a new challenge of taking on the fintech and making a step from agency to client side, joining Shares as the first Influencer Marketing hire to head up their influencer and partnership activities across key markets ...
Alek’s focus when building influencer campaigns is on constructing something that lasts, creating authentic connections with Shares’ audience. He’s on a mission to build a disruptive Global Influencer Ambassador and Partnership Program to help position Shares as the leading Social Investment App in Europe.
Join host Shameer Sachdev as he sits down with Aleks to explore his incredible insights, including:
👉Managing international influencer campaigns
👉Understanding the sentiment behind campaigns
👉Improving reporting capabilities
👉Breaking down barriers for Fintech Influencer marketing
👉TikTok unlocking the creator space
👉Optimising content for varying platforms
👉Challenging the misconception of finfluencers
👉Aligning influencers and brands
👉The different levels of influencer activity
👉Navigating the global, always on strategies
👉Avoiding inauthenticity with influencer content
👉Choosing the right platform
👉Long term vs short term creator partnerships
And much much more.
If you want to grow your fintech business and explore getting started with influencer marketing, tune in to this episode of The FML Podcast.
Subscribe here:
www.thefmlpodcast.com
Watch here:
👉 YouTube:
And connect with Aleks here:
👉 LinkedIn: www.linkedin.com/in/aleksvelev/
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
Inside The World Of Fintech Influencer Marketing With Julia Lucas, Head of Influencer Marketing and Creative Strategy at Growth Gorilla
The Fintech Marketers and Leaders Podcast
11/28/22 • 68 min
Influencer marketing seems to be what everyone talks about these days.
While more and more B2C brands are jumping on the influencer marketing bandwagon, fintech is slow to join in. However, using a human element to build trust is one of the most powerful techniques to promoting intangible products.
Luckily, our Head of Influencer Marketing and Creative Strategy, Julia Lucas, has been helping brands build long-term relationships with creators before it was cool.
Join FML Podcast host Shameer Sachdev and Julia as they explore the world of fintech influencer marketing — a jam-packed episode with everything you need to know to run influencer marketing campaigns for your fintech that build awareness and drive results.
They also dive into:
👉Identifying the right influencers for your brand
👉Getting the most out of an influencer relationship
👉The key elements of a high-performing influencer campaign
👉DOs and DONTs of influencer marketing campaigns
👉Building successful influencer marketing campaigns
👉Tracking the performance of your influencer marketing campaigns
👉Influencer marketing regulations
👉The importance of whitelisting in influencer marketing
👉How can influences unlock a new territory for a brand
And much, much more.
If you want to grow your fintech business and explore getting started with influencer marketing, tune in to this episode of The FML Podcast.
Subscribe here:
👉Website: www.thefmlpodcast.com
👉 Email: [email protected]
And connect with Julia here:
About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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FAQ
How many episodes does The Fintech Marketers and Leaders Podcast have?
The Fintech Marketers and Leaders Podcast currently has 87 episodes available.
What topics does The Fintech Marketers and Leaders Podcast cover?
The podcast is about Fintech, Marketing, Leadership, Entrepreneurship, Podcasts, Business and Financial Services.
What is the most popular episode on The Fintech Marketers and Leaders Podcast?
The episode title 'Inside The World Of Fintech Influencer Marketing With Julia Lucas, Head of Influencer Marketing and Creative Strategy at Growth Gorilla' is the most popular.
What is the average episode length on The Fintech Marketers and Leaders Podcast?
The average episode length on The Fintech Marketers and Leaders Podcast is 39 minutes.
How often are episodes of The Fintech Marketers and Leaders Podcast released?
Episodes of The Fintech Marketers and Leaders Podcast are typically released every 7 days.
When was the first episode of The Fintech Marketers and Leaders Podcast?
The first episode of The Fintech Marketers and Leaders Podcast was released on Mar 15, 2022.
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