Paul Sampson, CEO and co-founder of Lickd, talks about coming out on top after finding adversity.

Kelly, Liz and Lyndsie talk everything media as it relates to launching events, products, new businesses and more!Glossary of terms:”Deadened” - Make a noise or sound less intense.”Compression” - lessening the range between the loudest and quietest parts of an audio file.”Mic sock” - A soft microphone cover to lessen sudden loud noises when recording. Also called a ‘pop screen’.”Pitching media” - Create interest in your story and to find out if the contact is willing to use it.”Public relations” - The combining of marketing, communications, reputation, perception, branding.For media inquiries and more information about the book launch head here: yycfempreneur.com/media!