Episode 404 - LinkedIn mastery with Louise Brogan

03/11/24 • 36 min

Louise Brogan helps entrepreneurs and professionals elevate their LinkedIn game. In this week's conversation she explains why LinkedIn is so important for businesses and why most people are so dreadful at it. From fundamental mindset to the most effective tactics right now, it's a masterclass in maximising your profile on LinkedIn without losing your soul.

She's also in the throes of writing her first business book, so this is a great report from the frontline if you're in that place and want some comradely advice and support.

And finally, Louise's no-nonsense, super-helpful LinkedIn how-to videos have also made her something of a YouTube star, so I made sure to ask her all about that too...

She's also in the throes of writing her first business book, so this is a great report from the frontline if you're in that place and want some comradely advice and support.

And finally, Louise's no-nonsense, super-helpful LinkedIn how-to videos have also made her something of a YouTube star, so I made sure to ask her all about that too...

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Episode 403 - Disrupting HR with Lucy Adams

"It was fantastic, just as a sheer exercise in putting something out there and being brave and saying, these are my thoughts, what does everyone else think?"

Lucy Adams spends her days helping HR leaders reimagine their profession, and her classic work HR Disrupted and its sequel, The HR Change Toolkit, are critical to this mission.

Her message is simple: treat employees as adults. But the implications are profound.

In this conversation, we talk about how HR is changing (or not), the impact of COVID on the profession and on Lucy's decision to write a new edition, the delight of writing and the grind of editing, and the exhilaration and terror involved in opening your freshly minted book for the first time...

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Episode 405 - The insider's guide to London Book Fair

I’m just back from an exhausting, exhilarating few days at London Book Fair. My ears are still ringing slightly, my feet hurt, I need to spend a few days on my own in a darkened room and I can’t even tell you how many follow-up actions are on my to-do list – in other words, it was a great Fair.

But what does that mean? As publishers, we at Practical Inspiration Publishing are all about selling books, but we don't actually sell our books at book fairs: so what DO we do? Here's an insider's guide to what actually goes on at London Book Fair for book trade professionals and for authors and illustrators, and what you can expect (and what you can't) if you decide to rock up to Olympia next year.