Episode 391 - Publishing for Business with Naren Aryal

11/27/23 • 29 min

'That book that's for everyone is for no one, right?'

Naren Aryal is laser-focused on the business of publishing for business. In this week's episode he talks to me about how Amplify Publishing Group developed from a single title to one of the world's leading business imprints, the unique goals and expertise of business authors, and why it's so important that you're clear on the target market for your book. (Spoiler alert: it's not 'everyone'.)

'That book that's for everyone is for no one, right?'

Previous Episode

Episode 390 - Writing = Business

"Business books are unique because they are in that sweet spot between business activity and creative endeavour, that’s why I love them so much, that’s why I do this podcast, that’s why you’re here. It’s a beautiful thing."

Too often, people see writing a business book as something comletely different from business itself.

It's not.

In this best bits episode, I draw together the choicest insights of recent Extraordinary Business Book Club guests to demonstrate that writing a business book is in fact a business activity, not simply because it contributes to your business success, but because it draws on your core business strengths. And the skills you develop as you write your book will develop those skills, too.

You'll hear from:

John Simmons on individuality in business and writing
Ginny Carter on the persuasive power of stories
Adrian Hornsby on the 17-mattress problem (or how you stop your stories from dying under their own weight)
Ed Haddon on how telling your own stories can build human connection
Josh Bernhoff on why stories beat bald facts every time
Catherine Stothart on bringing in workshop experience to increase your writing's impact
Katie Lewis & Matthew Stafford on why having a co-author is like having a co-founder
Karen Williams on assembling an expert 'project team' for your book
Luan Wise on making your marketing smarts the foundation for your book.

It's so full of inspiration you're going to wish you had an extra of ears...

Next Episode

Episode 392 - Board Talk with Kathryn Bishop & Gillian Camm

Kathryn Bishop, CBE and Gillian Camm are seasoned members of both private and public sector boards. And they've learned that effective governance comes down not to rigid structure and process but to one of the most ancient human skills of all: conversation. Conversations on the right topics, with the right people, in the right way. So it made sense of course to structure the book around the various types of conversation essential for strong boards; but what they hadn't expected was that their collaborative writing process would itself embody the honest, energised, respectful conversational style they were advocating in the book. Essential listening if you're a board member, a writer, or simply a human being who needs to talk to other human beings to Get Things Done.