How I Grew my Social Media & What To Do If You’re Not Getting Fat Loss Results

05/21/24 • 102 min

In this episode, Lou shares her insights on growing social media and creating engaging content. She discusses her journey from being an engineer to a fitness coach, and how she has grown her social media following to over 21,500 followers. Lou emphasizes the importance of consistency, value, and variety in content creation, sharing practical tips for coaches and individuals looking to improve their social media presence. She also looks at the significance of filming everyday activities to create quick and engaging content, utilizing different styles and formats to keep the audience interested.

KEY TAKEAWAYS

Consistency is key in content creation, even if the results are not immediate.
Film everything you do to have a variety of content to work with.
Utilize different styles of content creation, such as point of view reels, trending audios, face-to-camera, voiceovers, and client reviews.
Repurpose content by creating different variations of the same idea in various styles.
Use simple editing tools like CapCut to quickly and easily create engaging content from everyday activities.

BEST MOMENTS

"I think a lot of people are in my position where this is their full-time job as well. And social media is a full-time job."

"So do the stuff that you do every day. And then just film it all. Having little short bursts of clips of your whole life makes it so easy to put it into a full day's worth."

"The more different reels, the more different points of view, the different angles of you running that you can get, the better."

"I think that's a really solid bit of advice. Because again, the other day we were flying and I was like, I need a piece of content. I need to make something now."

"It's one of those things where that happens. Now, where it comes to like how do you action that yourself what you said with the pillars perfect."

VALUABLE RESOURCES

https://linktr.ee/theexerciseengineer
[email protected]

HOST BIO

Lou's personal journey with body confidence and food struggles began at the age of 15, where overeating and guilt around food consumed her. But everything changed during the lockdown in March 2020. Determined to regain control, Lou immersed herself in research, found joy in working out in her garden, and started tracking her nutrition and steps. Surprisingly, she lost a stone in less than three months and discovered a newfound love for fitness.

Fueling her passion, Lou pursued personal training qualifications and launched her Instagram page in September 2020. After months of building a solid foundation, branding, and gaining relevant expertise, she started helping others achieve what once felt impossible—losing fat, feeling empowered, and loving the journey without restrictions. With numerous success stories, digital products, and a thriving membership program called Train with Lou, Lou now coaches, teaches, and learns about food, exercise, and mindset.

KEY TAKEAWAYS

Consistency is key in content creation, even if the results are not immediate.
Film everything you do to have a variety of content to work with.
Utilize different styles of content creation, such as point of view reels, trending audios, face-to-camera, voiceovers, and client reviews.
Repurpose content by creating different variations of the same idea in various styles.
Use simple editing tools like CapCut to quickly and easily create engaging content from everyday activities.

BEST MOMENTS

"I think a lot of people are in my position where this is their full-time job as well. And social media is a full-time job."

"So do the stuff that you do every day. And then just film it all. Having little short bursts of clips of your whole life makes it so easy to put it into a full day's worth."

"The more different reels, the more different points of view, the different angles of you running that you can get, the better."

"I think that's a really solid bit of advice. Because again, the other day we were flying and I was like, I need a piece of content. I need to make something now."

"It's one of those things where that happens. Now, where it comes to like how do you action that yourself what you said with the pillars perfect."

VALUABLE RESOURCES

https://linktr.ee/theexerciseengineer
[email protected]

HOST BIO

Previous Episode

Feeling Guilty, Menopause & Overthinking Long Runs

In this episode, Lou covers a range of topics, from struggling with hitting protein goals for breakfast to tips on not overthinking before a long run. She also addresses the use of creatine in a fat loss phase, the impact of menopause on fitness and health, and the common feeling of guilt when missing a workout. With practical advice and personal insights, the host encourages listeners to prioritize their health and well-being while navigating challenges in their fitness journey.

KEY TAKEAWAYS

Focus on what you can do during busy weeks, prioritize self-care, and avoid feeling guilty for missing workouts.
Monitor symptoms, consider protein intake before bed, engage in short burst workouts, and prioritize self-care with a "golden hour."
Creatine can be beneficial for performance and muscle growth, even during a fat loss phase, but may lead to temporary water weight gain.
Shift focus from guilt to understanding the reasons behind missed workouts and prioritize overall health and well-being.
Emphasize protein intake, consider post-dinner walks, and practice strict fasting between meals for better digestion and glucose management.

BEST MOMENTS

"Struggling with hitting protein goals for breakfast. I have oats and berries but hate the idea of adding protein powder to them. Any tips here?"

"Any tips on not overthinking and getting in your own head before going for a long run? It's making me hate the run."

"Do diet breaks slash cheat meals help avoid the plateau when we diet?"

"How to balance work life and exercise without feeling guilty?"

"I'm in a fat loss phase. Is creatine useless in this sort of area?"

VALUABLE RESOURCES

https://linktr.ee/theexerciseengineer
[email protected]

HOST BIO

Next Episode

Increase Your 10K Pace, Avoid Burnout, Remove the 3pm Sweet Cravings & My Best Exercises to Remove the Bingo Wings!

The latest episode of The Exercise Engineer podcast features a Q&A session where the host answers various questions from listeners and clients. The episode begins with a reflection on personal growth over the past year, highlighting achievements and areas for improvement. Lou delves into topics such as preventing burnout, the benefits of commitment, and tips for beginner runners. Practical advice is shared on topics like pacing, building endurance, and proper nutrition for fitness goals. Listeners are encouraged to set goals, push past mental barriers, and focus on sustainable progress. The episode wraps up with a call to action for listeners to share the podcast with others and stay tuned for future episodes.

KEY TAKEAWAYS

Q&A sessions are beneficial for reflecting on personal growth and achievements over time.
Commitment to long-term goals is essential for success and sustainability in any endeavour.
Proper rest, nutrition, and recovery are crucial for preventing burnout and achieving fitness goals.
Building pace as a beginner runner involves starting slower, practising different paces, and ignoring the brain's urge to stop.
Consistent practice and pushing past mental barriers are key to building resilience and improving performance in running.

BEST MOMENTS

"I just think this one is, it's an interesting one to ask yourself on a, I think a regular basis this should be asked, but"

"I'm proud that I can personally help people and change people's lives for the better."

"Yes, you can eat over your calorie goal every day and still lose fat."

"So really important that we know these different paces but as a beginner runner you don't need to know this."

"I say a lot of the time, like when your body tells you, when your brain is telling you to stop, you're only at 40%."

VALUABLE RESOURCES

https://linktr.ee/theexerciseengineer
[email protected]

HOST BIO