Why Celebrity Brands Charge More & How To Build One

The Entrepreneurial You was recently named among the "Top 30 Entrepreneurship Podcast You Must Follow" by Feedspot.
Can you come to terms with the idea of being a celebrity? Do you think only Hollywood Actors, Singers, and Musicians should have this title? Consider what being a celebrity would mean for your business and brand. This episode is for you if you are ready to take your brand to the next level. In this episode, we are joined by Jane Tabachnick to discuss why celebrity brands charge more and how to build one.
Tune in to this episode to learn the thought process behind why celebrities charge what they do and what that means for you.
Here are three reasons why you should listen to the full episode:
Discover what your brand is missing to achieve the success you want.
Learn how to effectively market your brand on social media.
Find out how to gain more visibility for your brand.
Resources
Online Visibility Assessment
Episode Highlights
How Can I Be An Entrepreneur and A Celebrity At The Same Time?
Become a celebrity to your audience.
Learn why it is important.
Understand where your audience spends time and who else your audience looks up to.
Focus on who you associate yourself with.
Find out what is important to your audience.
Be very intentional: put your content in the places where it will stand out to your audience.
Developing A Strategy-
In order to build an effective strategy as an entrepreneur, will at times take a mind shift.
The Hug and Influencer Process whereas an influencer is someone who is top in their field. In order to develop an effective strategy as an entrepreneur you must:
Build an association with other authorities in the field.
Be strategic in order to be more effective: give before asking.
Support similar brands as yours.
Importance of Public Relations And Content Marketing To Your Brand-
Public Relations (PR) helps promote your content to your ideal audience.
PR makes it easier to build relationships with influencers.
PR improves visibility to your target audience.
PR allows business owners to leverage new communication channels.
3 Powerful Quotes from This Episode
“Don’t assume that one size fits all”
“Do not approach all situations the same”
“Be a celebrity to your audience”
About Jane Tabachnick
Jane is a content and PR strategist who works with mission-driven authors, coaches, and consultants who are frustrated they’re not better known. She helps them become highly visible and seen as the authority in their industry so they attract more pre-sold clients and can grow their business more and easily. Named one of the top 100 people online by Fast Company, Jane is often quoted in the media.
Curious about Jane’s work? Check out her website.
Have specific questions? You can reach out and follow Jane on Twitter, LinkedIn, and Facebook.
Enjoy this Podcast?
What does it mean to be a celebrity? Being a celebrity doesn’t only mean you are famous for music or art. It can also mean having a successful business where you consistently market yourself to increase brand awareness. If you enjoyed today's episode of The Entrepreneurial You, hit subscribe and share it with your friends!
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