Building a Successful Digital Marketing Agency

Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o., she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams and has launched her own podcast – People of Marketing.
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Show Notes
"People don’t buy what you do, they buy why you do it." - Simon Sinek
Are you running a digital marketing agency or curious about running one?
This week, The Entrepreneurial You podcast invites Xenia Muntean to talk about how to do so successfully.
Here is a snippet of what xenia shared:
“You can get a niche based on the platforms you are going to do the digital marketing on WordPress or if you're a social media marketing agency. Are you going to do Instagram or are you going to do Twitter? If you focus yourself on a platform, you get the chance to better understand the nuances of just that 1 platform rather than trying to figure them all out. I think that's really great in identifying a niche beside the depth of knowledge. It also gives you a competitive edge because you can get all the clients in that specific industry; It also makes onboarding so much easier because clients are so similar between each other. It also makes targeting in terms of sales easier because you have a clear persona. So I think that's one of the things, identifying a niche and then obviously you have to establish your own digital presence.”
Listen to the episode and let us know what is your biggest takeaway.
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